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Word order of your focus keyword

Ask Yoast: Word order of your focus keyword

If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of multiple words –  what exact key phrase should you use? Does word order matter? Learn how to use Yoast SEO when optimizing for long tail keywords in this Ask Yoast.

Stefan Junestrand has emailed us asking:

“Which would be best practice for long tail keywords that will be searched for with equal frequency with the words in different order?
a. Use one long tail focus keyword
b. Use 5 different focus keywords with one focus keyword”

Check out the video or read the answer below!

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Word order of your focus keyword

In the video, we help you decide on the word order of your long tail focus keyword and how to use the multiple focus keyword functionality of Yoast SEO Premium.

” So you mean for example ‘WordPress SEO’ and ‘SEO WordPress’. Which one would be best practice to use? One focus keyword for each page? Or should you combine them all into one page?

You really should combine them into one page. SEO for WordPress and WordPress SEO are basically the same thing. Of course, if you’re writing naturally, you’ll probably use both combinations already. So just write one longer page and use different word orders.

If you have Yoast SEO Premium you can have up to 5 focus keywords: try and optimize for the most common variants in the word order of your long tail keyword. But don’t overdo the optimizing! It might even be better to not get green bullets for all 5 combinations if you’re optimizing for similar combinations with just a different word order. Because then your copy would become pretty hard to read. So write a natural text, make sure that you use different versions a couple of times and you should be good.

Good luck!”

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Read more: ‘Why should you focus on multiple focus keywords’ »

4 Responses to Ask Yoast: Word order of your focus keyword

  1. SternCo
    By SternCo on 17 May, 2017

    Many thanks, great info as always

  2. Lrers
    By Lrers on 17 May, 2017

    Thank you for amazing guide.

  3. Produsen Kosmetik dan Sabun
    By Produsen Kosmetik dan Sabun on 16 May, 2017

    Making a sentence contain several combination of keywords so that naturally human readable is not easy. But its challening

  4. diseño y desarrollo web
    By diseño y desarrollo web on 15 May, 2017

    great post. thanks for sharing

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