If you’re using Yoast SEO to optimize your posts and pages, it’ll ask you to fill in a focus keyword field. This is the search term you want your content to rank for. Deciding on a focus keyword can be challenging. For example, if you want to optimize your content for a long tail keyword – consisting of multiple words – what exact key phrase should you use? Does word order matter? Learn how to use Yoast SEO when optimizing for long tail keywords in this Ask Yoast.
Stefan Junestrand has emailed us asking:
“Which would be best practice for long tail keywords that will be searched for with equal frequency with the words in different order?
a. Use one long tail focus keyword
b. Use 5 different focus keywords with one focus keyword”
Check out the video or read the answer below!
Word order of your focus keyword
Please note: in Yoast 7.8, we released the ‘synonyms’ feature for Yoast SEO Premium. It allows you to specify synonyms for your keyword, which will count for your keyword density. In many cases, this feature is better suited to fix the issue in this Ask Yoast, rather than the multiple keywords functionality. Want to know more? Read all about the difference between keyword synonyms and multiple focus keywords!
” So you mean for example ‘WordPress SEO’ and ‘SEO WordPress’. Which one would be best practice to use? One focus keyword for each page? Or should you combine them all into one page?
You really should combine them into one page. SEO for WordPress and WordPress SEO are basically the same thing. Of course, if you’re writing naturally, you’ll probably use both combinations already. So just write one longer page and use different word orders.
If you have Yoast SEO Premium you can have up to 5 focus keywords: try and optimize for the most common variants in the word order of your long tail keyword. But don’t overdo the optimizing! It might even be better to not get green bullets for all 5 combinations if you’re optimizing for similar combinations with just a different word order. Because then your copy would become pretty hard to read. So write a natural text, make sure that you use different versions a couple of times and you should be good.