SEO blog

Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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HTTP status codes and what they mean for SEO

20 January 2017 by Edwin Toonen » - 2 Comments

HTTP status codes

HTTP status codes, like 404, 301 and 500, might not mean much to a regular visitor, but for SEOs they are incredibly important. Not only that, search engine spiders, like Googlebot, use these to determine the health of a site. These status codes offer a way of seeing what happens between the browser and the server. »

Category: Technical SEO
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Yoast internal linking: the making of

19 January 2017 by Irene Strikkers »

internal linking tool

A few weeks ago, we added Yoast internal linking to Yoast SEO Premium for English. We released the same feature for German earlier this week. In this post, I’ll explain how the earlier released Insights laid the groundwork for this feature, how we compose the list of linking suggestions, and why Yoast internal linking is currently only available for a limited »

Categories: Content SEO, WordPress
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SEO fact or fiction?

18 January 2017 by Marieke van de Rakt » - 5 Comments

SEO fact or fiction

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? »

Category: Content SEO
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Yoast SEO 4.1: Mobile snippets and German readability

17 January 2017 by Joost de Valk » - 7 Comments

As you might know, we’ve added quite a few new features to Yoast SEO over the last few months. Today marks the release of Yoast SEO 4.1, the first of many releases to come in the new year. Besides fixing some bugs, this version comes with two major new features: a mobile snippet preview and full »

Category: Announcements
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The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans » - 1 Comment

xml sitemaps do you need them

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily »

Categories: Content SEO, Technical SEO
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Ask Yoast: security measures new domain

16 January 2017 by Joost de Valk »

Ask Yoast major SEO update

There are several reasons to move your website to a new domain. Maybe you’ve gained access to a much stronger domain. Perhaps you’re changing direction or you’re rebranding. Or you’d like to start over with a new name and a new site. Assuming you have a good reason for moving your site to a new »

Categories: Technical SEO, WordPress
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Structured data with Schema.org: the ultimate guide

13 January 2017 by Edwin Toonen » - 25 Comments

Rich snippets everywhere

Schema.org takes care of all the structured data needs on your website. You can use it to markup products, reviews, events and menu items so search engines like Google can pick up this data and present it in an enhanced way. If you want rich snippets, mobile rich cards or a listing in the knowledge »

Category: Technical SEO
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How to start your keyword research: a case study

12 January 2017 by Marieke van de Rakt » - 18 Comments

start keyword research case study

If you start a new site, either a blog or an online shop, you won’t rank immediately. So, what’s the first step you need to take to boost your rankings? In our view, you should always start with keyword research. Take some time to think about the words you want to be found for: which words »

Category: Content SEO
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Ask Yoast: AMP for small business owners

11 January 2017 by Joost de Valk » - 4 Comments

Ask Yoast AMP for small business owners

You may have heard the term “AMP” very often lately. In 2015, Google pushed out this new concept called Accelerated Mobile Pages, in short AMP. AMP aims to make pages load instantly on mobile and, thereby, drastically improve the performance of the mobile web. You might wonder if you should get started with it too. Because, as »

Category: Technical SEO
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Social media optimization with Yoast SEO

10 January 2017 by Joost de Valk »

Social Media optimization Yoast SEO

Our Yoast SEO plugin handles optimization of your WordPress site for search engines and we dare say it does that pretty well. Most of that is technical optimization, like our XML sitemap functionality, as well as aids in content optimization, like your content and readability analysis. But there’s more to SEO than that. You need links pointing to »

Category: Social Media
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