SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

Don't know where to start? Start with our SEO basics posts or our most essential publications.

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Yoast SEO supports Advanced Custom Fields (ACF)

22 August 2017 by Edwin Toonen » - 1 Comment

open source

Advanced Custom Fields, or ACF, is one of the most popular WordPress plugins to date. It makes it possible to turn WordPress into a full-blown, custom-made content management system. How? By providing an easy way to add and manage custom fields. To use the content analysis of Yoast SEO in these custom fields, you need »

Category: Announcements
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Yoast SEO 5.3: The community edition

22 August 2017 by Edwin Toonen » - 3 Comments

yoast seo 5.3

At Yoast, we greatly value our brilliant community. Hundreds of people voluntarily help us to improve our products by giving valuable feedback and insights into their usage of Yoast SEO. Contributors fix issues and suggest enhancements to make our work increasingly better. Today, with the release of Yoast SEO 5.3, we add another chapter to »

Category: Announcements
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Ask Yoast: which eCommerce plugin do you recommend?

21 August 2017 by Joost de Valk »

No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin »

Category: eCommerce
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How to use custom campaigns

Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to »

Category: Analytics
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SEO basics: What is a permalink?

18 August 2017 by Edwin Toonen » - 6 Comments

the perfect wordpress seo permalink

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the »

Category: SEO basics
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Ranking your local business part IV: Inbound links

17 August 2017 by David Mihm » - 9 Comments

Local SEO inbound link building

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another »

Category: Content SEO
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Yoast’s mission: SEO for everyone

16 August 2017 by Marieke van de Rakt » - 13 Comments

mission yoast - seo for everyone

Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission. A little bit of history To understand why we pursue this mission, we’ll have to go back in »

Categories: Announcements, WordPress
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A blog on an eCommerce site

15 August 2017 by Marieke van de Rakt » - 15 Comments

blog on your ecommerce site

Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners »

Categories: Content SEO, eCommerce
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Ask Yoast case study: SEO for a quality brand

11 August 2017 by Meike Hendriks » - 39 Comments

wish list

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Ranking your local business #3: Website optimization

10 August 2017 by David Mihm » - 25 Comments

Local SEO inbound link building

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website »

Categories: Content SEO, Technical SEO
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