SEO blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

6 site structure mistakes and how to avoid them!

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Read: "6 site structure mistakes and how to avoid them!"
site structure mistakes

Parent and child pages: Linking hierarchical post types for SEO

When we talk about site structure on WordPress we often focus on blogs post: “Use taxonomies and link to related posts!” But you probably have hierarchical post types on your site too. An example of a hierarchical post type is the Page post type; a page can have parent, child, and sibling pages. Inherently, these …

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parent child page hierarchy wordpress

Yoast SEO 14.5: New internal linking blocks for Premium

8 July 2020 | 19 Comments | Edwin Toonen

Yoast SEO 14.5 is out today! In this release, we fixed a number of bugs, disabled the XML sitemaps that will arrive in WordPress 5.5 and added two new block editor blocks for our Premium users. These blocks help you with internal linking for hierarchical pages. Let’s find out more! Meet the new internal linking …

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A linguistic approach to creating content that ranks

2 July 2020 | 38 Comments | Fleur Heesen

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have …

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Learn about the three Core Web Vitals: LCP, FID & CLS

1 July 2020 | 20 Comments | Edwin Toonen

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered …

Read: "Learn about the three Core Web Vitals: LCP, FID & CLS"

Blog post checklist: how to optimize for search engines

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got …

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Blog post checklist

Which pages to noindex or nofollow on your site?

Some of the pages of your site serve a purpose, but that purpose isn’t ranking in search engines or even getting traffic to your site. These pages need to be there, as glue for other pages or simply because regulations require them to be accessible on your website. If you regularly read our blog, you’ll know …

Read: "Which pages to noindex or nofollow on your site?"
noindex robots