SEO blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

Missed YoastCon 2019? Learn from our takeaways!

19 February 2019 | 1 Comment | Edwin Toonen

YoastCon 2019 was amazing. The atmosphere was great, the venue inspiring, the speakers extraordinary and the attendees incredible. We had such a great time! Personally, this is my kind of conference. Where else can you discuss the importance of structured data and the power of entities in semantic search than at a conference like this? …

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WordPress 5.1 is incoming, Gutenberg Phase 2 updates, and bonus links!

18 February 2019 | 12 Comments | Remkus de Vries

We have a big week ahead of us! WordPress 5.1 will be released this week and with it comes a lot of improvements for the Block Editor as well as a whole bunch of other improvements. I’m also updating you on Gutenberg phase 2. And of course, there are some bonus links as well. Let’s …

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How to get sitelinks

15 February 2019 | Joost de Valk

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main search result, highlighting subpages of a website in a menu-like structure. …

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New WordPress tools, plugins & presentations to learn from

13 February 2019 | 5 Comments | Remkus de Vries

Today, I’d like to highlight a couple of valuable news items from the WordPress Community. We saw some great things happening with new solutions and updates to already existing plugins. Enjoy! WPCampus Online WPCampus Online happened on January 31 and featured a lot of great content. If you missed out or want to revisit the conference, the …

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Live indexing for Bing & Google coming to Yoast SEO

7 February 2019 | 39 Comments | Joost de Valk

As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO — free and premium. In an update currently planned for the end of March, we’ll allow users to connect their sites to MyYoast, our customer portal. After that we’ll roll out live indexing, …

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Does readability rank? On ease of reading and SEO

Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors. We’ve even developed a tool to help people write readable text. Here, we’ll explain …

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