SEO blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

How to set up a cornerstone content strategy with Yoast SEO

22 March 2019 | Marieke van de Rakt

On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll …

Read: "How to set up a cornerstone content strategy with Yoast SEO"
internal links metaphor roads

Google says it doesn’t use rel=prev/next for pagination

22 March 2019 | Edwin Toonen

Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it …

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Google


Product page UX

20 March 2019 | Michiel Heijmans

If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …

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product page SEO and UX - beware of the panda and penguin

5 link building DON’Ts you didn’t know about

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …

Read: "5 link building DON’Ts you didn’t know about"
link building don'ts

WordPress news and Gutenberg tips: Use reusable blocks

18 March 2019 | 8 Comments | Remkus de Vries

Another week, another roundup! We saw WordPress’ growth hit an important milestone last week, and an interesting proposal was made concerning available blocks in the editor. Let’s see what that’s all about! In this edition of my roundup, I also share a few more tricks about the Block Editor itself. And, last but not least, …

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Internal linking for SEO: Why and how?

15 March 2019 | 24 Comments | Meike Hendriks

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages …

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internal links metaphor roads



Yoast SEO 10.0: Meet the new SEO analysis

12 March 2019 | 38 Comments | Edwin Toonen

It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. …

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Yoast SEO 10.0 release illustration