SEO blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

Gutenberg refinement, Block Directory Concept, and MailPoet

15 July 2019 | Remkus de Vries

It was another full week with lots of WordPress news. Today, we’re highlighting a cool WordPress newsletter plugin that had a big update. We’ll also see that Gutenberg got yet another polish and we’ll have a bunch of bonus links for you. Let’s check it out! More Gutenberg refinement The latest release of Gutenberg, version …

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Remkus' Roundup Blue Skies.

How to add HowTo Schema to your how-to article

12 July 2019 | 9 Comments | Edwin Toonen

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

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JSON-LD for your website

Social buttons: How to add and track them on your site

11 July 2019 | 5 Comments | Jimmy Comack

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post, we’ll give you some pointers on how to get started. What are social buttons? For those …

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social media


Yoast SEO 11.6: HowTo Schema update and UI changes

9 July 2019 | 26 Comments | Edwin Toonen

Yoast SEO 11.6 is out today. Of course, we did the regular round of bug fixing, but the focus of this release is two-fold: a new, much easier to use tabbed interface for the meta box and an updated HowTo structured data content block for WordPress. Find out all about Yoast SEO 11.6! UX improvements …

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WP-CLI webinar, Post Status Notes, Google Site kit, and more plugin news

Last week was a busy week, with lots of things happening in the WordPress Community. Which means several different news items to cover today! We’ve got an awesome webinar and two cool plugins to discuss and that’s not all… Let’s get started! WP-CLI webinar WP-CLI is the command line interface for common WordPress tasks and …

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15 questions about ranking factors – Yoast webinar recap

5 July 2019 | 8 Comments | Edwin Toonen

People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors …

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What are ranking signals?

What is an exit survey and why should you use it?

When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website.  But what do you …

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Image SEO: Optimizing images for search engines

Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO. This post explains how to fully optimize an …

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Image SEO Yoast