SEO blog

Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

If you like our posts, subscribe to our newsletter!

Contact page examples: What makes a great contact page?

22 March 2017 by Michiel Heijmans »

great contact pages

In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a website in the first place. For others, the contact page filters or manages all incoming »

Categories: Content SEO, User eXperience (UX)
Tag:

Yoast SEO 4.5: update your PHP version

21 March 2017 by Joost de Valk » - 23 Comments

This is a rather special release, as it’s a project that’s close to my heart. It’s not a full-featured release, however, it is just necessary as a regular release. In Yoast SEO 4.5, we are urging site owners whose sites run on servers with an outdated version of PHP to update to a more recent »

Categories: Announcements, WordPress
Tag:

Ask Yoast: One or multiple domains for campaigns?

20 March 2017 by Joost de Valk » - 4 Comments

Ask Yoast: noindex posts that need an update?

You might have a lot of small sites which are topically related to each other. If you want to get more traffic to these sites, how do you achieve this? Do you have to bundle those sites to gain more traffic? And, what’s best for SEO if you want to run a new campaign? Set up a »

Category: Technical SEO
Tag:

SEO basics: How to optimize a blog post?

17 March 2017 by Marieke van de Rakt » - 26 Comments

how to optimize a blog post

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? »

Categories: Content SEO, SEO basics
Tags: ,

Understanding bounce rate in Google Analytics

bounce rate in google analytics

“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce »

Category: Analytics
Tag:

Metadata and SEO part 3: social, internationalization and more

15 March 2017 by Michiel Heijmans »

metadata seo social media internationalization

Literally, metadata is data that says something about other data. You can use particular metadata to send information about a webpage to a search engine or a social media channel, and thereby improve your SEO. In the first two posts of this metadata series, we discussed meta tags in <head>of your site and link rel metadata. »

Categories: Social Media, Technical SEO
Tags: , ,

Announcing YoastCon 2017 – November 2, 2017

14 March 2017 by Joost de Valk » - 3 Comments

On November 2, 2017, we’re organizing the second edition of the coolest SEO conference of The Netherlands: YoastCon. Starting today, you can get your hands on an extremely limited amount of early bird tickets for just €249. YoastCon is a hands-on SEO conference where you’ll learn invaluable tactics to enhance your site to get better »

Category: Announcements
Tag:

Ask Yoast: noindex posts that need an update?

13 March 2017 by Joost de Valk »

Ask Yoast: noindex posts that need an update?

If you own a blog for a long time, it could be that some of your old blog posts need to be updated or optimized. Every once in a while, you should go through your archive to check that. When you go through your archive pages, you might see posts with low quality content that you »

Categories: Content SEO, Technical SEO
Tag:

How to find the perfect WordPress theme

10 March 2017 by Edwin Toonen » - 38 Comments

The perfect WordPress theme

We’ve seen it happen so often. You have a great blog, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order: layout / look and feel, usability, and optionally, room for advertising. If the theme meets your needs in »

Category: WordPress
Tag:

Metadata and SEO part 2: link rel metadata

9 March 2017 by Michiel Heijmans » - 4 Comments

metadata SEO link rel

In the first post of our metadata series, I discussed the meta tags in the <head> of your site. But there’s more metadata in the <head> that can influence the SEO of your site. In this second post, we’ll dive into link rel metadata. You can use link rel metadata to instruct browsers and Google, for example to point them to the AMP version »

Category: Technical SEO
Tags: , ,