SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Ask Yoast: Lower rankings without HTTPS?

20 October 2017 by Joost de Valk »

Ask Yoast: lower rankings without HTTPS?

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. Well, both your visitors and Google most likely agree. In 2014, Google announced that HTTPS would become a ranking signal. »

Category: Technical SEO
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Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans »

Create a website with SEO in mind: Content optimization

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both »

Category: Content SEO
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Create a website with SEO in mind: Technical pointers

19 October 2017 by Michiel Heijmans » - 9 Comments

start your website from an SEO perspective: technical pointers

After a lot of its and buts, you have finally decided to create a website. A personal website for yourself, or that long overdue website for your business. You know you have to think about design and should supply well-written texts. You’ve already been inquiring about that thing called hosting. You may even have called »

Category: Technical SEO
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A/B testing your newsletters

18 October 2017 by Annelieke van den Berg » - 1 Comment

A/B testing your newsletters

In the whole cycle of optimizing your marketing strategies, your newsletter mustn’t be forgotten. Make sure your newsletter is of added value to your audience and is of high quality. Of course, there’s always something to improve. You can make improvements based on your intuition but why not test that intuition first by A/B testing »

Category: User eXperience (UX)
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SEO basics: What is HTTPS?

17 October 2017 by Edwin Toonen » - 43 Comments

how to become an SEO expert

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open or is there another type of icon or »

Category: SEO basics
Tag:

Laura Crimmons on link building

16 October 2017 by Edwin Toonen » - 5 Comments

yoastcon laura crimmons

With only a few weeks left until YoastCon 2017, it’s time we introduced another of our amazing speakers. Laura Crimmons is Communications Director at Branded3, an award-winning SEO and digital marketing agency in the UK. Laura herself also has an admirable amount of achievements and awards under her belt, for example being named PR Moment’s »

Category: Announcements
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Ask Yoast: having a privacy page and SEO

13 October 2017 by Joost de Valk » - 6 Comments

privacy page and SEO

There are several kinds of pages that you’ll expect to find on most websites: a home page, a contact page or an about page, for example. In this Ask Yoast, I’m going to discuss another type of page: the privacy page. This is a page where you put your privacy policy, which allows your visitors »

Category: Content SEO
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Closing a spider trap: fix crawl inefficiencies

12 October 2017 by Joost de Valk » - 3 Comments

spider traps

We recently made some changes to how yoast.com is run as a shop and how it’s hosted. In that process, we accidentally removed our robots.txt file and caused a so-called spider trap to open. In this post, I’ll show you what a spider trap is, why it’s problematic and how you can find and fix »

Category: Technical SEO
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The Yoast SEO Configuration Wizard

11 October 2017 by Michiel Heijmans » - 9 Comments

The Yoast SEO configuration wizard and why you should use it

Have you ever done a fresh Yoast SEO for WordPress install on your WordPress website? Have you ever found yourself wondering what’s hidden in the general SEO section of Yoast SEO? In the SEO section, in the bottom half of the WordPress menu on the left of the page? Perhaps the better question would be: »

Category: WordPress
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Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt » - 25 Comments

Find and fix your orphaned pages

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important »

Category: Content SEO
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