SEO blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don’t know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!


WordPress 5.5 is here! 5 things you need to know

11 August 2020 | 27 Comments | Joost de Valk

It’s here! The official release of WordPress 5.5, a major update stuffed with new features and improvements. Not only does this release come with improvements to the block editor, it also allows you to edit inline images, gives you an improved content preview and much (much!) more. To give you an idea of what this …

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what is WordPress

Improve your site structure in 4 simple steps

Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But how do you improve a site’s structure? Where do you start and how do you …

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improve your SEO strategy

Positioning your store in the online market

10 August 2020 | 6 Comments | Michiel Heijmans

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …

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Internal linking for SEO: Why and how?

7 August 2020 | 24 Comments | Meike Hendriks

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages …

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internal links metaphor roads


A much-improved internal linking tool in Yoast SEO Premium: What’s new?

5 August 2020 | 8 Comments | Edwin Toonen

Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christiaan Braun, two of …

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internal linking suggestions new

Yoast SEO 14.7: Smarter and faster internal linking suggestions in Premium

Say hi to Yoast SEO 14.7, chock-full of enhancements to help you with your site’s SEO. Have you heard about the addition of XML sitemaps in WordPress 5.5? The Yoast SEO plugin is completely prepared for this. We also have some great news for users of the Web Stories plugin. But most importantly, we’re releasing …

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yoast seo 14.7


Making the web better: an interview with Joost & Omar

August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …

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