SEO blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

Ask Yoast: Google ranking the ‘wrong’ page for keyword

14 December 2018 by Joost de Valk

It’s one of the most frustrating problems you can encounter when working on your site’s SEO: one of your pages is ranking well in Google, but it’s ranking for the wrong keyword. You haven’t optimized this page for the keyword it’s ranking for, and the page you did optimize for that keyword, isn’t showing up …

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SEO basics: What are long tail keywords?

13 December 2018 by Willemien Hallebeek - 1 Comment

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What …

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Blog SEO: long tail





How to test WordPress 5.0 — and every other new release

7 December 2018 by Edwin Toonen - 11 Comments

December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we love the new editor, we’re advising people to hold off updating to WordPress 5.0 until early next year when the release will be much more stable. Not to mention, the busy holidays will …

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ask yoast: WordPress

Yoast SEO in WordPress 5.0: a visual guide

6 December 2018 by Willemien Hallebeek - 28 Comments

Today, WordPress 5.0 comes out. It ships with a brand new WordPress editor, previously known as Gutenberg. If you decide to update — read Joost’s post to make an informed decision on that –, you’ll find a brand new interface with lots of changed functionalities. You might wonder what happens to Yoast SEO if you use …

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yoast seo and wordpress 5.0

Pressing questions about Gutenberg: the new editor in WordPress 5.0

5 December 2018 by Edwin Toonen - 11 Comments

December 6th, 2018, we’ll see the release of WordPress 5.0. With it comes one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a …

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Gutenberg