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Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

Noindex a post in WordPress, the easy way!

16 July 2018 by Joost de Valk - 9 Comments

Some posts and pages should not show up in search results. To make sure they don’t show up, you should tell search engines to exclude them. You do this with a meta robots noindex tag. Setting a page to noindex makes sure search engines never show it in their results. Here, we’ll explain how easy this …

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noindex a post with meta robots noindex


What are breadcrumbs and why are they important for SEO?

12 July 2018 by Edwin Toonen - 14 Comments

Breadcrumbs are an important part of almost any good website. These little navigational aides don’t just help people visualize where they are on your site, but also help Google determine how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s see how breadcrumbs work. What …

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What are breadcrumbs?


Synonyms and keyword distribution in Yoast SEO Premium

In the latest version of Yoast SEO Premium, we’ve released a new feature: synonyms. In the next months, you can expect even more updates making our SEO analysis smarter and more advanced. These changes will help you to write awesome, engaging content that’ll rank in the search engines. In this post, I’ll explain to you …

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Keyword synonyms

Yoast SEO 7.8: Synonyms and keyword distribution

10 July 2018 by Edwin Toonen - 5 Comments

Semantics is hard. What does a certain word mean in a specific situation? Which ‘mars’ are you talking about? Have you ever tried to discover all definitions of ‘run’? In most cases, context is everything. You can help humans and machines understand a text better by adding context. This is one of the reasons Yoast …

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Yoast SEO 7.8

Annelieke’s Analytics: What is Page Value in Google Analytics?

Most people find it difficult to go from reporting the basic stuff in Google Analytics, like pageviews and sessions, to analyzing data. Drawing valuable and actionable conclusions based on data is even more challenging. Everyone searches for ways to do this, and learns while doing so. Here, I want to discuss a metric in Google Analytics …

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Category: Analytics
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Google Analytics

Ask Yoast: Which is better in terms of bounce rate and traffic?

6 July 2018 by Joost de Valk - 13 Comments

Hooking up your site to services like Google Analytics provides you with a wealth of knowledge and data about visitors on your site. But it can be hard to know how to interpret all this data. And of course, you should also think about what your goals are. What’s most important for you may differ, …

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