SEO blog

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main search result, highlighting subpages of a website in a menu-like structure. …

We are a visually oriented species. Humans can understand pictures in the blink of an eye. In comparison, we read terribly slow and understand the text even slower. What’s more, a percentage of the world’s population consists of visual thinkers — people who also think in pictures. Considering this, it is not strange to see …

Today, I’d like to highlight a couple of valuable news items from the WordPress Community. We saw some great things happening with new solutions and updates to already existing plugins. Enjoy! WPCampus Online WPCampus Online happened on January 31 and featured a lot of great content. If you missed out or want to revisit the conference, the …

We’re still recuperating from an awesome edition of YoastCon last week, but that won’t keep us from releasing a new version of Yoast SEO. Yoast SEO 9.6 is a bug fix release with an additional focus on improving the code base of the plugin to better adhere to coding standards. Find out what else is …

We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used …

As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO — free and premium. In an update currently planned for the end of March, we’ll allow users to connect their sites to MyYoast, our customer portal. After that we’ll roll out live indexing, …

Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors. We’ve even developed a tool to help people write readable text. Here, we’ll explain …

If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, I’ll address some things you need to keep in mind, specifically when optimizing your news website. First of all, let’s be clear about the meaning of ‘news …

We’re diving a bit deeper into some of the options to make better use of the Gutenberg editor in this edition of my roundup. Additionally, I’m highlighting two WordPress related events as well as two very different, but highly recommended WordPress newsletters. WordPress Newsletters I’d like to highlight two very different kinds of WordPress related …

As you’re probably aware, at Yoast we’re all about WordPress. But of course, there are other ways to build a website, like with another content management system, or even by static site generation. If you’ve only ever used a Content Management System (CMS), like WordPress, to build your website, you may wonder what static site …