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Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!
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Ask Yoast: Keep or delete and redirect event pages?

20 April 2018 by Joost de Valk

If you write a lot about events on your site, odds are that the content on your site changes rapidly. Whether it’s food events, concerts, antique fairs, you name it, it’s a lot of work to maintain a site that lists all the fun events in a certain category and area. With new events being …

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Ask Yoast: content SEO

Is Facebook evil? Aren’t we all?

18 April 2018 by Marieke van de Rakt - 22 Comments

Last week was all about Mark Zuckerberg’s congressional hearing. There’s no point in denying that Facebook gathers lots and lots of data about individual users. That being said, all kinds of companies and governmental organizations are more than willing to use that data to have successful Facebook campaigns. So, is Facebook evil for gathering that data? …

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Category: Social Media

Yoast SEO 7.3: Import all the things

17 April 2018 by Edwin Toonen - 2 Comments

Two weeks ago, Yoast SEO 7.2 brought a solid update to the import features of the plugin. In Yoast SEO 7.3, we’ve expanded this improved importer with a slew of newly supported plugins you can import your data from. Find out which plugins we support in this post. But of course, there’s more! Importing from …

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Yoast SEO 7.3

SEO basics: What is keyword research?

16 April 2018 by Michiel Heijmans - 16 Comments

Keyword research is your first step in optimizing your website for certain keywords. Without keyword research, you might find yourself lost in your own lingo and battling giants in your industry that can’t be beaten in the search result pages just like that. There is a variety of factors you have to take into account when …

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What is keyword research?

Ask Yoast: Optimizing for audio podcasts

13 April 2018 by Joost de Valk - 9 Comments

Podcasts are a popular medium these days, as a great, relatively low-cost way to engage with your audience. You can make a podcast about every subject imaginable: science, health, arts & culture, family life, news and technology, to name but a few possibilities. At Yoast, for example, the Yoast academy team releases an internal podcast …

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Category: Content SEO
ask yoast - podcast SEO

On Google’s related entities patent: Write awesome posts!

12 April 2018 by Marieke van de Rakt - 12 Comments

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this …

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