SEO blog

Yoast Academy is branching out! You’re probably familiar with our collection of SEO courses. But without a functional website, good luck trying to get it ranked! The better you set up your site, the easier it is to make sure it gets found and enjoyed by your audience. That’s why we’ve decided to help you …

In SEO, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’, then? And why should you optimize it? In this post, we’ll explain all you need to know about it. What is a slug? A …

Yoast SEO 12.1 is out today! It features a couple of changes in order to match the design of Google’s search results pages, this includes those shiny new favicons. In addition to this, we added a number of new filters for our Schema implementation. See what else is new in the latest release of your …

Today’s WordPress Watch has a strong focus on the Gutenberg block editor. Two different tweets prompted me to focus on what you can do with the editor a bit more. We’ll discuss improvements to the editor, as well as useful plugins that integrate with the block editor, so I hope you enjoy this edition. Don’t …

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Have you seen that icon in the search results in front of your website’s URL? It’s visible for most people in mobile results now. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here we’ll explain how to change the favicon of your WordPress site! We’ve …

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the …

Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …

It’s Monday, time for a fresh WordPress Watch. We’ve got more news on Twenty Twenty in WordPress 5.3 and there’s an update on what’s going to be the next big focus of the Gutenberg project. There’s also exciting news about the integration of two different solutions. Let’s get to it! Twenty Twenty! Last week it …

Social previews in Yoast SEO visualize what your post will look like when shared on Facebook or Twitter. You can see right away if your image fits and whether your title and description will display well. It works much like the snippet preview people have come so used to. As the snippet preview does for search …