SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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How to choose the perfect focus keyword

12 December 2017 by Joost de Valk »

start keyword research case study

Adding quality content to your website on a regular basis is an excellent SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right »

Category: Content SEO
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SEO Basics: (The importance of) site structure

11 December 2017 by Marieke van de Rakt » - 10 Comments

Importance of site structure

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable »

Categories: Content SEO, SEO basics
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Ask Yoast: WordPress themes and heading structure

8 December 2017 by Joost de Valk » - 7 Comments

Ask Yoast: Wordpress themes and heading structure

Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with <h1> being the most important, and <h6> the least important. This will help both your »

Category: WordPress
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How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans » - 11 Comments

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part »

Categories: Social Media, Technical SEO
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How to perform an SEO audit. Part 2: General SEO

6 December 2017 by Michiel Heijmans » - 16 Comments

website seo audit

In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the »

Category: Technical SEO
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How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans » - 15 Comments

website seo audit

A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate »

Categories: Content SEO, User eXperience (UX)
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Yoast SEO 5.9: A more accessible content analysis

5 December 2017 by Edwin Toonen » - 12 Comments

yoast seo 5.9

A new release doesn’t always have to bring incredible features, as it can silently set the stage for bigger things to come. Yoast SEO 5.9, released today, is such a release. While this release doesn’t contain groundbreaking new features, it does provide an important new piece of the Yoast SEO puzzle for the future: we’ve »

Category: Announcements
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How to respond to online reviews of your business

4 December 2017 by Marieke van de Rakt » - 10 Comments

ratings and reviews

Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips »

Category: Content SEO
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Ask Yoast: Using a TLD as part of your brand?

1 December 2017 by Joost de Valk » - 10 Comments

Ask Yoast: Wordpress themes and heading structure

Branding plays a vital role in the success of your business. We’ve written about branding several times on this site, for instance, the 5 tips on branding and Low-budget branding for small businesses articles. Your domain name should also be a part of your brand. But should you buy one of those fancy new TLDs »

Category: Technical SEO
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What does the redirects manager in Yoast SEO do?

30 November 2017 by Edwin Toonen » - 13 Comments

which redirect - delete a page

The redirects manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirects manager makes everyday website optimization and maintenance a piece of cake. It takes care of all »

Categories: Technical SEO, WordPress
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