On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll …
Read: "How to set up a cornerstone content strategy with Yoast SEO"
Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it …
Read: "Google says it doesn’t use rel=prev/next for pagination"
Sue and John have a little baby. His name is Jack. Jack is 10 weeks old and cries a lot. Sue and John don’t know how to stop Jack’s crying. They get very nervous of his crying, the sleep poorly, they are agitated, tired and scared. One day, a good friend gives them a present. …
Read: "Using storytelling on product pages"
If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …
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A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …
Read: "5 link building DON’Ts you didn’t know about"
Another week, another roundup! We saw WordPress’ growth hit an important milestone last week, and an interesting proposal was made concerning available blocks in the editor. Let’s see what that’s all about! In this edition of my roundup, I also share a few more tricks about the Block Editor itself. And, last but not least, …
Read: "WordPress news and Gutenberg tips: Use reusable blocks"
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages …
Read: "Internal linking for SEO: Why and how?"
On Yoast.com, we talk a lot about writing and readability. We consider it a very important part of good SEO. Your text needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and other search engines read and understand texts. In this post, we’ll explore …
Read: "How does Google understand text?"
Our new Yoast SEO analysis has been released. At Yoast, we are all very excited! The changes in Yoast SEO are the result of a long process of researching and evaluating our SEO analysis. And we’re not going to stop improving! Want to know more about what Yoast is doing to provide our customers with …
Read: "New SEO analysis: a look behind the scenes"It’s been in production for many months, capped off with two months of beta testing, and now it’s finally here: Yoast SEO 10.0! Yoast SEO 10.0 features a new SEO analysis, based on thorough research and fine-tuned with your feedback. More than 100.000 people helped us test this release to make it our best yet. …
Read: "Yoast SEO 10.0: Meet the new SEO analysis"