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Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!



Image SEO: alt tag and title tag optimization

16 January 2019 | Joost de Valk

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves …

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Good alt text or alt tags improve accessibility of your site


SEO Anti-patterns: 301 redirect all your 404s to your homepage

14 January 2019 | 21 Comments | Joost de Valk

Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the …

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404 error pages


Don’t miss these SEO workshops at YoastCon (Feb 7 & 8)

10 January 2019 | 3 Comments | Marieke van de Rakt

YoastCon is just around the corner. We’re already starting to get nervous, excited and anxious. It’s going to be so very amazing. Our speaker line-up is crazy. We’ve managed to get together the very best of the SEO community in one place for two whole days. But besides these amazing speakers, we’ve also scheduled some …

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YoastCon SEO workshops.