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Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

Ask Yoast: Disavow backlinks from shady sites?

21 September 2018 by Joost de Valk

As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …

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How to build an FAQ page with Gutenberg and Yoast SEO

20 September 2018 by Edwin Toonen - 7 Comments

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …

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Category pages

Jono reviews: Cats Protection

19 September 2018 by Jono Alderson - 8 Comments

SEOs are, more often than not, “cat people”. That’s no surprise, given that we spend a lot of time online, and given that The Internet Is Made Of Cats. That’s why the first website which I’m looking at in this series belongs to the Cats Protection charity – a UK organization dedicated to feline welfare. I’m going to explore …

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Jono reviews

Yoast Academy: Teach yourself SEO

18 September 2018 by Jesse van de Hulsbeek - 8 Comments

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …

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Yoast Academy


Ask Yoast: Hiding images for Pinterest in your posts

14 September 2018 by Joost de Valk - 8 Comments

Pinterest is a pretty popular platform these days. It’s basically a search engine, with a social aspect. So, making your images appealing for sharing on Pinterest can be a great idea. And not just if you have a mom-blog or DIY site! If you use Pinterest right, it can help you drive more traffic to …

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Category: Social Media
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Blog post images: Why use them and where to get them

13 September 2018 by Caroline Geven - 37 Comments

For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were  not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog …

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Caroline's Corner

How to add HowTo Schema to your how-to article

12 September 2018 by Edwin Toonen - 7 Comments

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

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JSON-LD for your website

Yoast SEO 8.2: Automatically add structured data with Gutenberg content blocks

11 September 2018 by Edwin Toonen - 26 Comments

While we’re still only at the start of the Gutenberg adventure, we’re presenting an awesome, brand-new feature for the new WordPress editor today. Meet the Yoast SEO structured data content blocks! The content blocks automatically add valid structured data code to the content that is added to these blocks. Our initial line-up consists of How-to …

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Yoast SEO 8.2

Annelieke’s Analytics: Secondary dimensions in Google Analytics

10 September 2018 by Annelieke van den Berg - 3 Comments

Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to …

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Category: Analytics
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Google Analytics


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