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Yoast writes about several topics like Content SEOTechnical SEO, Search NewsUsability & Conversion Rate Optimization, Analytics, eCommerce, Social Media and, of course, WordPress. Don't know where to start? Start with our most essential publications.

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Image SEO: Optimizing images for search engines

26 April 2017 by Michiel Heijmans » - 14 Comments

Image SEO Yoast

If you are, for instance, a blogger or you write articles for an online magazine or newspaper, you might encounter this question on a daily basis: should I add an image to my article? The answer is “Yes”. Images make an article more vivid and can contribute to the SEO of your article. In this post, I’d like to »

Category: Content SEO

Content SEO: How to analyze your audience

25 April 2017 by Marieke van de Rakt » - 10 Comments

analyzing your audience

To write appealing text for your audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come from? How old are they? What are they interested in? And how will you be able »

Category: Content SEO
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Out of stock product – what to do with product page?

24 April 2017 by Joost de Valk » - 11 Comments

Ask Yoast: product out of stock

If you own an eCommerce site, a product can run out of stock. When a product becomes permanently unavailable, what should you do with the product page in your online store? Delete that specific page? Set up a redirect? Show alternatives? Or just leave the page as it is? This Ask Yoast will help you make the best »

Category: eCommerce
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Ask Yoast case study: SEO of an online shop

21 April 2017 by Marieke van de Rakt » - 7 Comments

seo of an online shop

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows »

Categories: Content SEO, eCommerce
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Improve local SEO with Google My Business

20 April 2017 by Edwin Toonen » - 19 Comments

Small business tips

Every business owner with a website is looking for ways to get noticed in the search results. Today, there are loads of tactics to rank well as a local business, but there is no silver bullet: as with most SEO issues, this is a combined effort. One of these pieces of the local SEO puzzle »

Category: eCommerce
Tag:

Internal search for online shops: an essential asset

19 April 2017 by Michiel Heijmans » - 2 Comments

Internal Search webshops

Internal search is a valuable asset for any informational website containing over 20 pages. That value is even higher when it comes to internal search for online shops. The faster a visitor gets to the desired product, the more likely he or she will buy it. Following my post on internal search for informational websites, I’d like to »

Categories: eCommerce, User eXperience (UX)
Tag:

Ask Yoast: Publishing in another language and SEO

18 April 2017 by Joost de Valk » - 8 Comments

Ask Yoast: product out of stock

If you’re creating content for a website, you might want to, occasionally, publish an article in a language different from the language of your other content. However, it’s difficult to rank with one specific article that’s written in a language that differs from the rest. So what should you do to improve the SEO of that article? In this »

Category: Technical SEO
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Transition words and SEO

14 April 2017 by Marieke van de Rakt » - 27 Comments

Transition words and SEO

If you’ve been using the readability analysis of Yoast SEO, you’ve probably noticed our check on the use of transition words. You might have been wondering: What are transition words exactly? Why did we include that check in our analysis? Or, to what extent are those words important for SEO? Here, I’ll explain everything about the relationship between »

Category: Content SEO
Tag:

How to create and use dashboards in Google Analytics

google analytics dashboards

Google Analytics is a powerful tool. However, it does take quite some time to get used to it, which is why many people are missing out on a lot of functionalities. They simply don’t know some options exists. So today, I’ll explain a feature that I find very useful: Google Analytics dashboards. Here, you’ll read what they »

Category: Analytics
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How to get local reviews and ratings

12 April 2017 by Michiel Heijmans » - 11 Comments

local ratings and reviews

If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search »

Categories: Content SEO, eCommerce
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