SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Analytics: 5 tips to measure your Black Friday success

22 November 2017 by Annelieke van den Berg »

Cohort analysis in Google analytics

Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce »

Category: Analytics

SEO basics: What is Googlebot?

21 November 2017 by Edwin Toonen » - 11 Comments

googlebot prevent your site being indexed

Whenever I think of Googlebot, I see a cute, smart Wall-E like robot speeding off on a quest to find and index knowledge in all corners of yet unknown worlds. It’s always slightly disappointing to be reminded that Googlebot is ‘only’ a computer program written by Google that crawls the web and adds pages to »

Category: SEO basics

The ultimate guide to content SEO

20 November 2017 by Marieke van de Rakt » - 26 Comments

ultimate guide content seo

Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO. What is Content SEO? Content SEO encompasses all the aspects that have »

Category: Content SEO

Ask Yoast: changing URL structure and rankings

17 November 2017 by Joost de Valk » - 14 Comments

Ask Yoast: changing your URL structure and rankings

If you started your website as a newbie to all things internet, chances are that your site’s URLs aren’t pretty. Perhaps the URLs contain the post-ID, or the date when it was first published. URLs like that don’t say much about the content of a page and look cluttered. If you want to change your »

Category: WordPress
Tags: ,

SEO Basics: What is conversion?

16 November 2017 by Michiel Heijmans » - 4 Comments

eCommerce usability: the ultimate guide

First things first. Conversion isn’t SEO. Conversion is an end of the customer’s journey on your website. It’s not the end, as that customer could come back and start a new part of the journey. Conversion can be improved by good SEO, that much is true if you: target the right keywords, provide the right site structure, »

Category: SEO basics

Yoast SEO 5.8

15 November 2017 by Edwin Toonen » - 18 Comments


For us, these last few weeks were mostly about our SEO conference YoastCon, but work on Yoast SEO went on as well. Today, we’re proud to present Yoast SEO 5.8. In this release, you’ll find a truckload of fixes and enhancements. I’ll share some of them in this release post and I’ll shine a light »

Category: Announcements
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Ask Yoast case study: SEO for a fashion business

14 November 2017 by Michelle Foolen » - 8 Comments

Ask Yoast Case study SEO fashion business

As a small business owner in the fashion and interior design industry, it’s important to make sure that visitors become familiar with your work and style. But when it comes to making your site SEO proof, some other aspects need attention as well. This case study focuses on the site, a great example of »

Categories: Content SEO, Technical SEO
Tags: , ,

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt » - 10 Comments

improve your SEO strategy

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet »

Category: Content SEO
Tags: , ,

Ask Yoast: adding testimonials to your site

10 November 2017 by Joost de Valk » - 13 Comments

Ask Yoast: adding testimonials

Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of »

Categories: eCommerce, User eXperience (UX)
Tags: ,

Analytics basics: Which posts and pages perform best

10 November 2017 by Annelieke van den Berg » - 6 Comments

Cohort analysis in Google analytics

Picture this, you have an excellent website with nice pages and posts, but you have no clue how these pages perform. Sound familiar? How do you know if people like the posts you’re writing? Where do you find out if your pages convert visitors into newsletter subscribers or customers? The answer lies in the data »

Category: Analytics