SEO blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

Yoast SEO: don’t just set it and forget it!

13 September 2019 | 1 Comment | Marieke van de Rakt

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Read: "Yoast SEO: don’t just set it and forget it!"

How to change your favicon in WordPress: a step-by-step guide

12 September 2019 | 2 Comments | Joost de Valk

Have you seen that icon in the search results in front of your website’s URL? It’s visible for most people in mobile results now. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here we’ll explain how to change the favicon of your WordPress site! We’ve …

Read: "How to change your favicon in WordPress: a step-by-step guide"
Branding favicon

Holistic SEO: Improve every aspect of your website

11 September 2019 | 1 Comment | Willemien Hallebeek

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the …

Read: "Holistic SEO: Improve every aspect of your website"
holistic seo

What is user testing and why should you do it?

10 September 2019 | 2 Comments | Meike Hendriks

Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …

Read: "What is user testing and why should you do it?"
Research

Content areas in Gutenberg, Twenty Twenty update and Elementor integration

9 September 2019 | 1 Comment | Remkus de Vries

It’s Monday, time for a fresh WordPress Watch. We’ve got more news on Twenty Twenty in WordPress 5.3 and there’s an update on what’s going to be the next big focus of the Gutenberg project. There’s also exciting news about the integration of two different solutions. Let’s get to it! Twenty Twenty! Last week it …

Read: "Content areas in Gutenberg, Twenty Twenty update and Elementor integration"
Remkus' Roundup Blue Skies.


Celebrating the WordPress community: the Yoast Care fund

5 September 2019 | 6 Comments | Marieke van de Rakt

WordPress is wonderful! It is a wonderful CMS and with it comes a wonderful community. At Yoast, we’re definitely WordPress fanboys and fangirls. We’re fans of the CMS, fans of the community and fans of all those kickass volunteers. That’s why we’ve decided to introduce a new fund: the Yoast Care fund. Care stands for …

Read: "Celebrating the WordPress community: the Yoast Care fund"
Sustainable SEO

Yoast SEO 12.0: UX improvements and new Portuguese checks

3 September 2019 | 36 Comments | Edwin Toonen

Contrary to what the version number might suggest, Yoast SEO 12.0 isn’t a huge release. It’s simply the next release in our current release schedule, but after hitting 11.9 a couple of weeks ago we had no choice but to go for 12.0 ;). That’s how it goes! But don’t worry, there’s enough interesting stuff …

Read: "Yoast SEO 12.0: UX improvements and new Portuguese checks"

Gutenberg 6.4, WP Local Environment and WP Notify progress

2 September 2019 | 6 Comments | Remkus de Vries

Lots of noteworthy news from WordPress land over the last week. Gutenberg is back on our radar with a new version. I’ll also highlight a new project that’s underway that aims to find a better solution for all those notifications in your WordPress Dashboard. And, there are bonus links. Of course! Let’s dive straight in! …

Read: "Gutenberg 6.4, WP Local Environment and WP Notify progress"