It’s one of the most frustrating problems you can encounter when working on your site’s SEO: one of your pages is ranking well in Google, but it’s ranking for the wrong keyword. You haven’t optimized this page for the keyword it’s ranking for, and the page you did optimize for that keyword, isn’t showing up …Read: "Ask Yoast: Google ranking the ‘wrong’ page for keyword"
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what …Read: "Site structure: the ultimate guide"
“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What …Read: "SEO basics: What are long tail keywords?"
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.Read: "Keyword research for SEO: the ultimate guide"
Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show up in the search results. Most of the time, you can rely on Google to correctly index your content, all by itself. …Read: "Why doesn’t Google index my content properly?"
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.Read: "Structured data with Schema.org: the ultimate guide"
Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …Read: "Ask Yoast: Content on product category pages"
December 6, 2018, is the day we shall remember for the birth of WordPress 5.0 and its new block editor. While we love the new editor, we’re advising people to hold off updating to WordPress 5.0 until early next year when the release will be much more stable. Not to mention, the busy holidays will …Read: "How to test WordPress 5.0 — and every other new release"
Today, WordPress 5.0 comes out. It ships with a brand new WordPress editor, previously known as Gutenberg. If you decide to update — read Joost’s post to make an informed decision on that –, you’ll find a brand new interface with lots of changed functionalities. You might wonder what happens to Yoast SEO if you use …Read: "Yoast SEO in WordPress 5.0: a visual guide"
December 6th, 2018, we’ll see the release of WordPress 5.0. With it comes one of the most talked about — and divisive — new features ever: a brand-new editor, the one we currently know as Gutenberg. Gutenberg is not just a simple refresh of the interface, no, it is an entirely re-imagined editor with a …Read: "Pressing questions about Gutenberg: the new editor in WordPress 5.0"