SEO blog

Yoast writes about several topics like Content SEO, Technical SEO, Analytics, eCommerce and WordPress. Don't know where to start? Start with our SEO basics posts or our most essential publications. If you like our posts, subscribe to our newsletter!

What’s powering conversational search? Featured snippets, structured data and actions

11 December 2019 | Edwin Toonen

Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches comes from a mix of actions, knowledge graph data …

Read: "What’s powering conversational search? Featured snippets, structured data and actions"

Yoast SEO 12.7: Cleaning up and fixing bugs

10 December 2019 | 2 Comments | Edwin Toonen

Yoast SEO 12.7 is out today — signaling the last release of 2019. This release is all about cleaning up and fixing bugs. Since we have a two-week release schedule, we can quickly respond to any bug we might find. In this post, you’ll find out more about this release. Plus, you can get Yoast …

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What is an XML sitemap and why should you have one?

9 December 2019 | 8 Comments | Meike Hendriks

A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains what they are and how they help you …

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XML sitemaps

How to use the readability analysis

5 December 2019 | 16 Comments | Edwin Toonen

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …

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New Google Search Console report checks site speed

4 December 2019 | 11 Comments | Edwin Toonen

Google is rapidly expanding the capabilities of Search Console — its must-have tool for site owners/managers. Not too long ago it was a couple of new structured data reports and today we’re talking about an enhancement report dedicated to site speed. It’s important to have a fast site and Google’s new tool helps you monitor …

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It’s not enough to ‘write content’. You have to publish resources.

27 November 2019 | 2 Comments | Jono Alderson

Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do …

Read: "It’s not enough to ‘write content’. You have to publish resources."
WordPress Gutenberg blocks

Yoast SEO 12.6: Getting help in the plugin is now easier

26 November 2019 | 8 Comments | Edwin Toonen

In Yoast SEO 12.6, we’re activating our new beacon for help documentation. This tool helps answer the questions you might have about using Yoast SEO. It’s easy to use and very friendly. Just hit that big purple question mark and search! Other improvements in Yoast SEO 12.6 includes a number of fixes and enhancements. Read …

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Five annoying contact page mistakes

25 November 2019 | 50 Comments | Michiel Heijmans

If your business website’s goal is to get in touch with (potential) customers, you should avoid contact page mistakes. It’s detrimental to UX if your visitors end up struggling to contact you. And believe me, that’s not good for you either! Here, we’ll mention five contact pages mistakes you should definitely try to avoid. Before …

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contact page mistakes

Search Console showing errors in your product structured data?

21 November 2019 | 14 Comments | Edwin Toonen

Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: …

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