SEO blog

The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!

It’s time for another roundup, packed with updates. Today’s headlines: WooCommerce finally embracing the Gutenberg editor fully, AMP for WordPress delivering great improvements with their new update and an introduction to WPGraphQL. So much WordPress news to cover! WooCommerce 3.6 Loves Gutenberg WooCommerce saw an update that delivers much better integration with the new Block …

Headings help users and search engines to read and understand text. They act as signposts for the readers, and make it easier for people to understand what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you pointers on how …

Once upon a time, there was this woman – let’s call her Mia – and she wanted to write beautiful stories for her blog. Mia noticed she was not getting much traffic from Google, while other bloggers seemed to attract a lot of visitors. She wondered what she was doing wrong. One day, at a …

Once upon a time, a little robot came to a site to figure out what it was about. The robot read some words and followed some links and said: “Well, there are a lot of mentions of this particular word, so this page must be about that!” She sent out orders to the mothership to …

Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. The best implementations so far really are, sadly, still just a fragmented mess. Today, we’ve fixed that. The best Schema.org implementations we see …

Structured data is incredibly important. Many of the current and future search enhancements are — or will be — powered by structured data. While search engines are good at reading content, structured data can help them to understand. Yoast SEO has supported some basic Schema markup for ages, but now we’re going much further. Yoast …

Today I’d like to highlight two plugins that supercharge the new Block Editor experience. They’re very different in nature, but I find them both equally impressive. There’s some news about the upcoming WordPress 5.2 release, and there might be mention of a bonus link. Come and find out. Gutenberg on steroids We’re four, five months …

Cornerstone articles are those posts that are most important to you. The ones you really want to rank with. The posts that make people come back to your site or buy your stuff. But how do you get those cornerstone articles to end up high in the search engines? How do you get the most …

It can be hard to pick the right tags for a post. But they are important and that’s why we’ll explain how you can choose them. One of the most difficult things to do, as your site becomes bigger, is creating and maintaining a logical site structure. Tags and categories can help create that structure, …