SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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How to use custom campaigns

Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them. Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to »

Category: Analytics
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SEO basics: What is a permalink?

18 August 2017 by Edwin Toonen » - 1 Comment

the perfect wordpress seo permalink

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the »

Category: SEO basics
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Ranking your local business part IV: Inbound links

17 August 2017 by David Mihm » - 6 Comments

Local SEO inbound link building

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another »

Category: Content SEO
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Yoast’s mission: SEO for everyone

16 August 2017 by Marieke van de Rakt » - 11 Comments

mission yoast - seo for everyone

Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission. A little bit of history To understand why we pursue this mission, we’ll have to go back in »

Categories: Announcements, WordPress
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A blog on an eCommerce site

15 August 2017 by Marieke van de Rakt » - 11 Comments

blog on your ecommerce site

Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners »

Categories: Content SEO, eCommerce
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Ask Yoast case study: SEO for a quality brand

11 August 2017 by Meike Hendriks » - 36 Comments

wish list

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. »

Categories: Content SEO, Technical SEO, User eXperience (UX)
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Ranking your local business #3: Website optimization

10 August 2017 by David Mihm » - 22 Comments

Local SEO inbound link building

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website »

Categories: Content SEO, Technical SEO
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Tools to improve your online marketing campaign

9 August 2017 by Michiel Heijmans » - 14 Comments

seo tools

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools »

Categories: Analytics, eCommerce
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Yoast SEO 5.2: Accessibility, compatibility and bug fixes

8 August 2017 by Willemien Hallebeek » - 15 Comments

yoast seo 5.2

Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here! Accessibility Web accessibility »

Categories: Announcements, WordPress
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Ranking your local business at Google: part 2 of 8

3 August 2017 by David Mihm » - 15 Comments

Local SEO strategy tips

This is the second post in an 8-part series on how to rank your business for local searches at Google. Google My Business (GMB) is a free product that allows business owners to verify and submit basic details about their business to Google. Owners can also engage with existing and potential customers across Google’s properties. After »

Category: Technical SEO
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