SEO blog

Yoast writes about several topics like Content SEOTechnical SEOUX & Conversion, Analytics, eCommerce, Social Media and, of course, WordPress.

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Ask Yoast: Emojis and SEO

15 December 2017 by Joost de Valk »

Ask Yoast: post type 'media' set to noindex in Yoast SEO

With so much of our day-to-day communication happening online these days, the use of emojis, to add some flavor to typed messages, has gone through the roof. They don’t just express emotions, but depict a range of animals, objects, places and so on, as well. The options to express yourself with them are endless! If »

Category: Content SEO
Tag:

Yoast SEO: How to make your site stand out in search results

14 December 2017 by Michiel Heijmans » - 6 Comments

make your site stand out in search results

In this article, I’d like to highlight the snippet preview in our Yoast SEO plugin. What is it, how does it work and what should you pay attention to? First of all, I have to point out that Google makes the final selection of content for your mention in the search result pages. No matter »

Category: Content SEO
Tags: ,

Why you should use a focus keyword only once

13 December 2017 by Marieke van de Rakt » - 16 Comments

focus keyword

Your focus keyword is the keyword you want your post or page to rank for. Some people like to use the same focus keyword over and over again. But, that’s not what a focus keyword is for! You should use a focus keyword only once. But why? And what should you do if you desperately »

Category: Content SEO
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Hot off the press: Yoast SEO for TYPO3 1.3

13 December 2017 by Edwin Toonen » - 1 Comment

maxserv yoast typo3

While Yoast SEO is mostly known for its WordPress plugin, we are in the process of branching out. We support several plugins for other platforms, like Magento 2. One of those platforms, the large-scale open source CMS TYPO3, received a brand new version of Yoast SEO today. In Yoast SEO for TYPO3 1.3, you’ll find »

Category: Announcements
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How to choose the perfect focus keyword

12 December 2017 by Joost de Valk » - 8 Comments

start keyword research case study

Adding quality content to your website on a regular basis is an excellent SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right »

Category: Content SEO
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SEO Basics: (The importance of) site structure

11 December 2017 by Marieke van de Rakt » - 16 Comments

Importance of site structure

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable »

Categories: Content SEO, SEO basics
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Ask Yoast: WordPress themes and heading structure

8 December 2017 by Joost de Valk » - 8 Comments

Ask Yoast: post type 'media' set to noindex in Yoast SEO

Headings play an important role in structuring text, whether it’s on paper or online. Since reading from a screen is already quite difficult, you should make sure you make proper use of headings. There’s a hierarchy in heading tags, with <h1> being the most important, and <h6> the least important. This will help both your »

Category: WordPress
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How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans » - 11 Comments

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part »

Categories: Social Media, Technical SEO
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How to perform an SEO audit. Part 2: General SEO

6 December 2017 by Michiel Heijmans » - 16 Comments

website seo audit

In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the »

Category: Technical SEO
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How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans » - 16 Comments

website seo audit

A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate »

Categories: Content SEO, User eXperience (UX)
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