SEO blog

Are you considering switching from the classic editor to the block editor? That’s great, as the block editor will give you lots of possibilities to create awesome, high-quality and high-ranking content! Not sure how to go about this though? Don’t look any further. Here, we’ll guide you through the process of making the switch to …

In Yoast SEO 9.0, we launched an innovative new way to analyze your English language text using word forms. In Yoast SEO 10.1, we added word form support for the German language. Today, we’re glad to announce word form support for Dutch. Here, you can read why this is such an awesome addition to Yoast …

At Yoast, we pride ourselves on our branding. I would go as far as saying that it has attributed a lot to our success. I also think that good and consistent branding needs to be talked about more, as it is one of the hallmarks of a great enterprise. Please let me explain why I …

The outbreak of COVID-19 led to a wave of canceled or postponed events. Some events made the switch from an offline event to an online one. As everyone is scrambling to look up the latest information on events online, it is important to have all the latest details on your website. Search engines can pick …

We write a lot of blog posts. And, not only about SEO topics, but also about our mission, company culture, and our broader vision. We hope that by writing those kinds of posts we can give you a glimpse into who we are as a company, and who we are as people. But, blog posts …

Thinking about the keywords you want to rank for is really the first and foremost step you need to take for your SEO strategy. Still, keyword research can be quite daunting. So, which keyword research mistakes should you avoid at all times? In this post, I’ll take you through the most common keyword research mistakes …

At Yoast, we truly believe you should be using the block editor (formerly known as Gutenberg) in WordPress, simply because it’s a much better experience than the ‘classic editor’. Unfortunately, when we look at our statistics, we see that a large segment of our users still uses the classic editor. Which is why we’d like …

At Yoast, we are huge fans of the block editor. Admittedly -not right from the start-, but we’re now block-editor fanboys and fangirls. That’s why we created an awesome free block editor course! We hope it will help everybody to use the block editor to the fullest! In this course, you’ll learn how to create …

You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 …

When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly. In reality, before people start visiting your site, search engines need to find, index and rank it. In this article, I share some tips that could help you get your site indexed faster.  A quick note …