Latest Posts

Use hreflang for multilingual websites

Use hreflang for multilingual websites

The hreflang tag is used to tell Google and other search engines the language used on a specific page on your website. Search engines use the hreflang tag to ‘redirect’ the visitor to the page in the right language. Hreflang is also referred to as rel=”alternate” hreflang=”x”. When I was discussing post subjects with our site…

Email marketing for your online shop

Email marketing for your online shop

While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it…

Photography SEO

Photography SEO

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the…

The basics of email marketing

The basics of email marketing

Last year, Michiel has written a few posts about social media marketing and how you (and we) could improve on it. This gave me the idea to highlight one of the marketing techniques that’s working out pretty well for us: email marketing. Today’s post will outline why you should start with email marketing, if you’re…

rel=canonical • What it is and how (not) to use it

rel=canonical • What it is and how (not) to use it

In February 2009, six years to the day from when this is published, Google, Bing and Yahoo! introduced the rel=canonical link element (Matt’s post is probably the easiest reading). While the idea is simple, the specifics of how to use it turn out to be complex. The basic premise is: if you have several similar…

Read More Posts »