Latest Posts

Bing Webmaster Tools: Configure My Site

Bing Webmaster Tools: Configure My Site

We recently did a series about Google Webmaster Tools. So we thought it was time to do a series about Bing Webmaster Tools as well. Bing isn’t that big in The Netherlands, or Europe, for that matter, but it still holds some ground in the US. The most important reason, however, is we think Bing Webmaster…

Use hreflang for multilingual websites

Use hreflang for multilingual websites

The hreflang tag is used to tell Google and other search engines the language used on a specific page on your website. Search engines use the hreflang tag to ‘redirect’ the visitor to the page in the right language. Hreflang is also referred to as rel=”alternate” hreflang=”x”. When I was discussing post subjects with our site…

Email marketing for your online shop

Email marketing for your online shop

While writing last week’s post about email marketing, I decided to also write a post about email marketing for ecommerce shops. This post will go into how you can leverage email in your ecommerce business to gain new, lost or recurring clients. Every subscriber counts It’s much easier for people to subscribe to your newsletter than it…

Photography SEO

Photography SEO

Have you read my post on image SEO? On that post, I got this comment from Jerry, a professional photographer: In galleries, do you have any suggestions about what the ALT text should look like? The main concern is that we don’t want to be perceived as keyword spamming; using the same keyword in all the…

The basics of email marketing

The basics of email marketing

Last year, Michiel has written a few posts about social media marketing and how you (and we) could improve on it. This gave me the idea to highlight one of the marketing techniques that’s working out pretty well for us: email marketing. Today’s post will outline why you should start with email marketing, if you’re…

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