What is local SEO? It's a combination of things that you can do to improve the rankings for your local business for a local audience. There is more you can do than just optimizing your address details. In this post, we'll explain what local SEO is and point you to more in-depth information about it!
After Google changed the length of the meta descriptions to 320 characters we started a research to find out how site owners could respond to this change best. So we conducted a small study on our own site. Find the results here!
If your site provides a round-up of interesting events, like food events, it's important to think about your site's structure. You'll quickly get many pages about past events, so it's good to have a strategy for handling those pages. Check out this week's Ask Yoast on expired event pages and SEO!