Free SEO training: SEO for beginners

  • Online training with quick wins to make your site rank higher in Google, Bing or Yahoo
  • Have a solid basic understanding of search engine optimization and how search engines work
  • Plus: get tips to let the Yoast SEO plugin do the essential technical work for you

SEO for beginners training

  • Find out what SEO is and what Google does
  • Get tips for quick wins
  • Find out exactly how to do SEO
  • Covers all aspects of SEO
  • Set up campaigns and strategies

Basic SEO

  • Get practical tips to implement at once
  • Covers all aspects of SEO
  • Do SEO yourself
  • Outsmart your competition
  • Improve your rankings immediately

All-in-one bundle

  • Get all our 9 courses
  • Get instant free access to all new training courses
  • Move forward where your competition stops
  • Save 60%

Already know about the elements of SEO? If you want to become a real SEO expert, check out our full SEO training course catalog. Learn all about Keyword research, SEO copywriting, Technical SEO and more!

What topics are covered in this free SEO for Beginners training?

  1. Introduction to SEO
    This chapter lays the foundation for everything you’ll ever do in SEO. You’ll find out how search engines work, how they see your website and how the Yoast SEO plugin can help you rank higher.
  2. The content side of SEO
    1. What people type into Google to find your website (Keywords)
      We cover the basics of keywords. You’ll find out what they are, why you should use them, and how the Yoast SEO plugin helps you optimize your texts for your keywords.
    2. What kind of texts rank high in Google (SEO copywriting)
      To be liked by Google, your texts need to be original, readable and findable. We’ll look into these concepts and give you actionable tips.
    3. How Google finds its way on your website (Site structure)
      We’ll show you examples of great site structure and how the plugin helps you build an intuitive structure for your own site.
  3. The technical side of SEO
    1. How you might be blocking Google from your website (Crawlability)
      Without even knowing it, you might be blocking Google from entering or indexing your site. We’ll show you how to check that, and then roll out the red carpet for search engines.
    2. One way to stand out in the search results (Rich results)
      Sometimes, Google shows more than just a regular search result. When you get to see ratings, images, location, videos … they’re called ‘rich results’. We’ll give a brief introduction into what they are and how to get them for your site.

How does the SEO for beginners training compare to our Basic SEO training?

The Basic SEO training is a very practical course in which you learn to actually do good SEO, whereas the free training is an introductory SEO crash course.

Basic SEO

SEO for beginners

What is SEO and what does Google do?  
Content SEO: What are keyword research, site structure and SEO copywriting?  
Technical SEO: what are crawlability and rich results?  
How do I set up an effective keyword research strategy?  
How do I set up the optimal site structure?  
How do I optimize my copy for SEO?  
How do I optimize my site speed and security?  
How do I set up a link building campaign?  
How do I write effective marketing newsletters?  
How can I use social media to improve my rankings?  
How do I guarantee my users have a great experience visiting my site?  
How do I convince as many people as possible to buy my product or sign up for my newsletter?  

After the SEO for beginners training, you’ll know what search engine optimization is and how it works.

After the Basic SEO training, you’ll know how to get it done yourself, thanks to the screencasts and step-by-step tutorials.

This free SEO training is for you if …

  • You want to rank higher in Google, Bing or Yahoo
  • You want to join the conversation on SEO with your colleagues or boss(es)
  • You want to take an SEO crash course on the first principles of search engine optimization
  • You own or maintain a website - doesn’t have to be on WordPress
  • You use the Yoast SEO for WordPress plugin, or you don’t (but we recommend you do get the Premium or free plugin)

What is included in this free SEO training?

You get unlimited access to all of this course content, for free:

  • 2 hours of instructional videos, sliced into 20 bite-sized clips
  • Quizzes to train what you’ve learned
  • PDF files so you can easily check the tips again while working on your website
  • Incl. your cheat sheet with SEO vocabulary

Who teaches this training?

All content for this course is created by the SEO experts at Yoast:

  • They’re the creators of the #1 SEO plugin for WordPress worldwide
  • Companies such as Facebook, eBay, and The Guardian rely on them for their SEO strategies
  • You’ll also get a few videos by Joost de Valk, founder of Yoast and a renowned authority in SEO, who shares his knowledge on international conferences all year round.

Show off your SEO skills with a certificate and badge

Once you’ve finished the training, you’ll get a certificate and a badge you can display on your website.

The badge only appears when you’ve actually completed the course, so not just anyone can use it.

Add the certificate to your resume, your LinkedIn profile or use it to get that raise you deserve.

How much time do I need for this free SEO training?

You can watch all videos in under 2 hours.

Are you new to SEO and willing to dig in deep? Then you’ll be a budding SEO expert in 12 to 16 hours.

Are you acquainted with some SEO principles? Then obviously, you’ll complete the course faster.

You set your own pace for this training. You have unlimited access: take as much time as you like.

Check out our other SEO training courses

Looking for a more advanced training? Check out our SEO training catalog!