Yoast: making websites work!

Yoast has quickly grown in the last few years, from a single guy, Joost, running this company, we are currently a team over 20:

Joost de Valk Marieke van de Rakt Erwin Brouwer Thijs de Valk Michiel Heijmans Taco Verdonschot Mijke Peters Caroline Geeven Annelieke van den Berg Omar Reiss Louise Willems Sophie van den Boogaard Andy Meerwaldt Judith Terbeek-Arts Peter van Wilderen

From left to right (first row first):

Not in the image:

  • Andrey Savchenko – web developer
  • Nile Flores – support engineer
  • Angelia Embler – support engineer
  • Ramon Bauza – support engineer
  • Danny Terwindt – senior JavaScript developer
  • Harm van Hal – controller
  • Patrick Kuijpers – consultant
  • Karin Berning-Pijnappels – facility assistant
  • Jaromir Ekstijn – Yoast Academy consultant
  • Anton Timmermans – webdeveloper
  • Sergey Biryukov – web developer

What we do

At Yoast, we optimize websites. Not just one aspect of websites, but every aspect. We make websites more usable, easier to navigate, faster and more reliable. In other words: we make websites work. Not just for the owner, but for the visitor. The added bonus is that if you do all that right, a website becomes easier to find too.

How we do it

There are many ways that lead to Rome, and we’ve covered quite a few:

  • By building plugins for WordPress, the worlds most popular CMS, we’ve made it easier to build a website that works.
  • We’ve written several articles, listed in our Essentials section, about loads of common issues and their solutions.
  • We consult for some of the biggest brands on the planet, including Facebook, eBay, the Guardian and many more.
  • Our research has created proven best practices for building better websites.
  • And last but certainly not least, we review websites, telling owners what they could do to make their website work.

Why we do it

Without wanting to be all touchy-feely about it, we do this because it’s what we love to do. We believe in (and cherish) a web that equalizes opportunities for businesses and organizations, large and small. We therefore want to make our knowledge available to all.


The consequence of all of this? We’d like to think we’ve already made the web a better place. Our free plugins equalize the playing ground, giving every WordPress website access to enterprise grade SEO and Analytics implementations. Our articles help over half a million people each month who want to improve their site. Our consulting clients keep coming back because we’ve made a difference and 95% of our website review customers give us 9 out of 10 or higher when asked to give us a grade.

We’re not there yet though. We’re committed to keep making it easier for people to build great websites. So make sure you’re subscribed to our newsletter and / or follow us on Facebook and Twitter. We will help you make your website work and grow your business.

Want to find out how we can help you? See what you can hire us for!