Yoast: making websites work!

Team Yoast | What we do | How we do it | Why we do it | Consequences

Team Yoast

Yoast has quickly grown in the past few years: from a single guy, Joost, running this company, we are currently a team over 30!

Joost de Valk Omar Reiss Erwin Brouwer Marieke van de Rakt Annelieke van den Berg Taco Verdonschot Mijke Peters Jaromir Ekstijn Patrick Kuijpers Ramon Bauza Caroline Geven Michiel Heijmans Anton Timmermans Sophie van den Boogaard Andy Meerwaldt Karin Berning-Pijnappels Rumejan Barbarona Louise Willems Angelia Embler Andrey (Rarst) Savchenko Judith Terbeek-Arts Nile Flores Harm van Hal Danny Terwindt

From left to right (first row first):

Not in the image:

  • Sergey Biryukov – Web developer
  • Willemien Hallebeek – Content manager
  • Kimberly Castleberry – Support engineer
  • Tim Hengeveld – Illustrator
  • Jimmy Comack – Web developer
  • Bob Linthors – Web developer
  • Diede Exterkate – Web developer
  • Inge Ariëns – Marketeer
  • Jip Moors – Software architect
  • Michele Butcher – Support engineer
  • Chris Ham – Facility assistant
  • Irene Strikkers – Linguist
  • Michelle Foolen – SEO consultant
  • Anneloes van Beek – Project Manager
  • Sylvia Otters – Financial assistant
  • Mazedul Islam Khan – Support engineer
  • Meike Hendriks – SEO consultant
  • Andrea Fercia – Accessibility & web developer
  • Birgit Olzem – Support engineer
  • Yvon de Pree – Designer
  • Patrick Costa – Support engineer

What we do

At Yoast, we optimize websites. Not just one aspect of websites, but every aspect. We make websites more usable, easier to navigate, faster and more reliable. In other words: we make websites work. For the owner ánd the visitor. The added bonus is that if you do all that right, a website becomes easier to find too.

How we do it

There are many ways that lead to Rome, and we’ve covered quite a few:

  • By building plugins for WordPress, the worlds most popular CMS, we’ve made it easier to build a website that works.
  • We’ve written several articles, listed in our Essentials section, about loads of common issues and their solutions.
  • We consult for some of the biggest brands on the planet, including Facebook, eBay, the Guardian and many more.
  • Our research has created proven best practices for building better websites.
  • And last but certainly not least, we review websites, telling owners what they could do to make their website work.

Why we do it

Without wanting to be all touchy-feely about it, we do this because it’s what we love to do. We believe in (and cherish) a web that equalizes opportunities for businesses and organizations, large and small. We therefore want to make our knowledge available to all.


The consequence of all of this? We’d like to think we’ve already made the web a better place. Our free plugins equalize the playing ground, giving every WordPress website access to enterprise grade SEO and Analytics implementations. Our articles help over half a million people each month who want to improve their site. Our consulting clients keep coming back because we’ve made a difference and 95% of our website review customers give us 9 out of 10 or higher when asked to give us a grade.

We’re not there yet though. We’re committed to keep making it easier for people to build great websites. So make sure to subscribe to our newsletter! and / or follow us on Facebook and Twitter. We will help you make your website work and grow your business.

Want to find out how we can help you? See what you can hire us for!

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