Yoast: making websites work!

Team Yoast | What we do | How we do it | Why we do it | Consequences

Team Yoast

Yoast has quickly grown in the past few years: from a single guy, Joost, running this company, we are currently a team of almost 50 people!

What we do

At Yoast, we optimize websites. Not just one aspect of websites, but every aspect. We make websites more usable, easier to navigate, faster and more reliable. In other words: we make websites work. For the owner and the visitor. The added bonus is that if you do all that right, a website becomes easier to find too.

How we do it

There are many ways that lead to Rome, and we’ve covered quite a few:

  • By building plugins for WordPress, the worlds most popular CMS, we’ve made it easier to build a website that works.
  • We’ve written and continue to write many articles about loads of common issues and their solutions.
  • We consult for some of the biggest brands on the planet, including Facebook, eBay, the Guardian and many more.
  • Our research has created proven best practices for building better websites.
  • And last but certainly not least, we offer SEO courses in our Yoast Academy, which teach site-owners how to make their websites work.

Why we do it

Without wanting to be all touchy-feely about it, we do this because it’s what we love to do. We believe in (and cherish) a web that equalizes opportunities for businesses and organizations, large and small. We, therefore, want to make our knowledge available to all: SEO for everyone!

Marieke further explains our mission here.


The consequence of all of this? We’d like to think we’ve already made the web a better place. Our free plugins equalize the playing ground, giving every WordPress website access to enterprise grade SEO implementations. Our articles help over half a million people each month who want to improve their site. Our consulting clients keep coming back because we’ve made a difference.

We’re not there yet though. We’re committed to keep making it easier for people to build great websites. So make sure to subscribe to our newsletter! and / or follow us on Facebook and Twitter. We will help you make your website work and grow your business!

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