Keyword research training

  • Online training to find out what words your audience uses to find you
  • Find out how to rank top 3 for your most effective keywords
  • Get advice from world-renowned SEO experts Joost de Valk and Jono Alderson

Keyword research training

$149
  • Find out how to rank top 3 for your most effective keywords
  • Learn the ins and outs of great keyword research
  • Set up an extensive keyword research sheet, step by step
  • Have a Yoast expert review your keyword sheet
  • Get personalized suggestions

Training + feedback

$199
  • Find out how to rank top 3 for your most effective keywords
  • Learn the ins and outs of great keyword research
  • Set up an extensive keyword research sheet, step by step
  • Have a Yoast expert review your keyword sheet
  • Get personalized suggestions

Content bundle

$349
  • Instant access to 3 valuable online courses
  • Set up an extensive keyword research sheet, step by step
  • Create excellent content that ranks
  • Learn to improve your site structure for SEO
  • Save over 22%

Want to get feedback on your keyword list from a Yoast expert after completing this training course? No problem!

Get the Keyword research training with feedback $199 (ex VAT) for training and feedback

Rank top 3 for the keywords people use to find you

After this training...

  • You’ll have a complete keyword list, ready to go!
  • You’ll know what keywords your audience uses to find you
  • You’ll optimize for the keywords you have the best chances of ranking top 3 with
  • You’ll be able to analyze keyword data and fine-tune your strategy

And you’ll be able to reap the rewards, by...

  • Improving traffic, sales and user satisfaction
  • Using keywords that are most likely to drive sales or newsletter signups
  • Identifying golden opportunities your competition hasn’t thought of yet
  • Finding a niche within your market and stand out from your competition
  • Working towards ranking for the top keywords in your market and taking traffic away from your competition

Get the Keyword research training Only $149 (ex VAT) to find the best keywords for your site


What topics are covered in this Keyword research training?

  1. Get to know your business
    • Your mission statement and USPs
      The first step to keyword research is getting a clear view of your business or website. Find out how to stand out from your competition with a clear mission and USPs. You won’t rank if you have nothing interesting to offer.
      Includes personal keyword list step 1: website profile
  2. Getting to know your audience
    • Taking the perspective of the searcher
      Focusing too much on your own vocabulary is a very common mistake in keyword research. We provide you with a big bag of tools you can use to find out what keywords your audience actually uses.
    • Finding long-tail keywords
      Your most important keywords are often the most competitive. You should come up with longer key phrases which you can rank for more easily. We tell you how.
      Includes personal keyword list step 2: drafting your keyword list
  3. Determining traffic potential and conversion
    • Find out which of your keywords have the most potential traffic
    • Discover how many people actually search for your keywords
    • Find out how to decide which pages are most likely to lead to sales or newsletter signups
      Includes personal keyword list step 3: scoring traffic potential and conversion
  4. Determining your ranking potential
    • Learn how to decide which keywords you have the best chance of ranking for
    • Learn how to research your competition
      Includes personal keyword list step 4: scoring your competition and revising your keyword list
  5. Rolling out your keyword strategy
    • Learn why it’s no use ranking for a keyword, if the searcher’s intent doesn’t match the content of the page. And how to make sure it does.
    • Learn how to create great landing pages which satisfy your visitors’ needs
    • Learn how to analyze your website’s data to monitor your keyword SEO

Get the Keyword research training Only $149 (ex VAT) to find the best keywords for your site


This Keyword research training is for you because:

  • You want to reach your audience and improve traffic
  • You’re unsure what keywords work best for your site
  • You’re tired of competing with sites you can’t beat
  • You don’t just want to rank, you want to rank top 3 for the terms that help grow your blog or e-commerce website
  • You get better at online marketing along the way
  • Technical knowledge, the Yoast SEO for WordPress plugin or a specific CMS are not required

Get the Keyword research training Only $149 (ex VAT) to find the best keywords for your site


Get feedback from a Yoast expert!

Do you want to be sure you’re doing things right? We understand! That’s why we offer this extra option: a Yoast expert will provide feedback on the keyword list you made in the assignments. We’ll point out missed opportunities and give you ideas to improve on your keywords! Within two weeks, we’ll check whether you’re ready to start ranking, and give you ideas to improve on your keyword list!

Get the Keyword research training with feedback $199 (ex VAT) for training and feedback


2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!

Would you like to buy different courses at once? Feel free to send an email to sales@yoast.com with your request. Our sales team will get back to you.


What is included in this Keyword research training?

  • 2.5 hours of instructional videos
  • Including 5 screencasts which show you exactly what to do
  • Quizzes to train what you’ve learned
  • Build your own keyword list in four simple steps!
  • PDF files so you can easily check the tips again while working on your website
  • Certificate & badge to show on your website, resume, or LinkedIn profile
  • Access for 1 whole year

Get the Keyword research training Only $149 (ex VAT) to find the best keywords for your site


Who teaches this course?

All content for this course is created by the SEO experts at Yoast:

  • They’re the creators of the #1 SEO plugin for WordPress worldwide
  • Companies such as Facebook, eBay, and The Guardian rely on them for their SEO strategies
  • Features Joost de Valk, founder of Yoast and a renowned authority in SEO, who shares his knowledge on international conferences all year round
  • Features Jono Alderson, our resident SEO expert / marketing technologist who also speaks at conferences all over the world

Get the Keyword research training Only $149 (ex VAT) to find the best keywords for your site


How much time do I need for this Keyword research training?

It depends. You can watch all the videos in 2.5 hours. If you want to get it right, build your own keyword list using four simple steps we’ve set up to help you get on track. You’ll end up with a full keyword research list. But that’s optional, and the time you spend on that is up to you only!

You’ll have access to all course material for 1 whole year, so you can spread it out as you like.


Not sure yet? Get a free lesson!

You can take free trial lessons of all our training courses. Take one actual lesson to see whether the training is for you, no strings attached!