INCLUDED IN ALL PAID PLANS, CERTIFICATE INCLUDED
Keyword research training
Learn keyword research, and build your own keyword list as you go
Struggling to find the right keywords, or unsure which ones are worth targeting? This course teaches you to research keywords properly, understand your audience’s actual search behavior, and build your own keyword list, step by step, as you go.
Included in Yoast SEO Premium, Yoast WooCommerce SEO, Yoast SEO for Shopify and Yoast SEO AI+
Not sure yet? Start your free sample lesson
17 video lessons
Across 6 modules, from holistic SEO to rolling out your strategy
Certificate included
And a badge for your site
Build your own keyword list
Four practical steps, alongside the course
Why keyword research matters
You can’t write for readers you don’t understand. Keyword research helps you find the words your audience searches for, not just the words you’d use yourself, and shows you which of those are worth targeting. Get it right, and your content reaches the people looking for it.
Who teaches this course
Every lesson is made by the SEO and WordPress specialists at Yoast, working with trained teachers.
- They build the #1 SEO plugin for WordPress.
- Between them, they have more than 100 years of WordPress experience.
- Companies including Facebook, eBay, and The Guardian use Yoast.
Go at your own pace
No deadlines, and your access doesn’t expire.
Pick up where you left off
Your progress is saved automatically.
Works on any site
The fundamentals apply whether or not you use WordPress.
What topics are covered in the course
Introduction to keyword research
A refresher on holistic SEO, then the basics of what a keyword is.
Getting to know your business
Define your mission and unique selling points (USPs), then start your keyword list with your website profile.
Getting to know your audience
Research how your audience searches, including long-tail keywords, then draft your keyword list.
Determining traffic and conversion potential
Score your keywords by how much traffic they could bring, and how likely they are to convert.
Determining your discoverability potential
Research your competition, then score and revise your keyword list based on how winnable each keyword really is.
Rolling out your keyword strategy
Match your content to search intent, build the right landing pages, and monitor your results with analytics.
I much better understand the inner-workings of SEO, how it functions, what Google is looking for and why. Breaking it down as you did made the information easy to retain.
Lynn Tall – Founder and Owner, Rugadvocate
What you get
Did you know?
Part of Yoast SEO Academy
Want the bigger picture first? All-around SEO training covers every SEO fundamental. This course goes deep on one area: finding and prioritizing the right keywords.
Yoast SEO Premium
Unlock keyword research training
This course covers everything from defining your mission and audience to scoring keywords by traffic, conversion, and competition, and rolling out a real strategy. You’ll build your own keyword list as you go, across 17 video lessons, with a certificate when you finish. It’s included with any paid Yoast plan.
- Full access to keyword research training and every other course in the Academy, each with its own certificate
- New courses added to your plan as they launch
- The Yoast SEO Premium plugin, with guidance built into WordPress as you write
- Local SEO, News SEO, and Video SEO plugins
- One seat for the Yoast SEO Google Docs add-on, check drafts before they reach WordPress
- 24/7 support from real people
Running WooCommerce or Shopify instead? Yoast WooCommerce SEO and Yoast SEO for Shopify include this course too.
No course can promise that, especially not a specific position like “top 3.” What this course does is help you find and prioritize the right keywords, so your content reaches people who are searching for it.
No. The keyword research methodology, understanding your audience, scoring traffic and competition, matching search intent, applies to any site.
This course teaches you how to find and prioritize the right keywords in the first place. Related Keyphrases is a Yoast SEO Premium feature that lets you optimize one page for multiple related terms once you’ve done that research.
Refreshing your knowledge: under 3 hours
New to keyword research, building your full list: 4 to 6 hours
Get yourself a coffee and join us monthly to catch up on SEO
You’re busy running a site or a team, not tracking every SEO headline. The SEO Update by Yoast fits into one coffee break a month: our Principal SEOs break down what’s actually happening across search and AI, so you don’t have to piece it together yourself. Recorded live with audience Q&A, and a recording’s available afterward if you can’t join live.
Expert analysis of the latest SEO & AI news developments with Carolyn…