A well-written and nicely structured high quality content article will help you to rank in the search engines. In this post, I explain why.
This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!
Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.
Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.
Writing blog posts can be great fun. But, sometimes blogging can be quite a challenge as well. You may even wonder whether your website should have a blog at all. And, what should you write about? What do you do if you’re out of inspiration? How do you get engagement on your posts? And, how …
Read: "Blogging: The ultimate guide"
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use …
Read: "When is your blog post ready for publication?"
In the Yoast SEO plugin, you’ll find a focus keyphrase input field for every page on your site. Here, you can enter the keyword or keyphrase you’d like the page to rank for in Google. If you do so, Yoast SEO will run a check on the content of that page to see if search …
Read: "How to choose the right focus keyword"
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …
Read: "What is cornerstone content?"
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …
Read: "How to create the right meta description"
Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …
Read: "How to use the readability analysis"
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.
Read: "Keyword research for SEO: the ultimate guide"
Sometimes, having a great website with great content isn’t enough. Even if you’re doing everything right, you might still fall behind a stronger, faster, better-resourced competitor. In almost every niche, SEO is about more than just improving your site — it’s about beating every other site. If you want to win, you have to do …
Read: "It’s not enough to ‘write content’. You have to publish resources."
Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …
Read: "5 SEO copywriting mistakes you should avoid"
Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.
Read: "Duplicate content: Causes and solutions"
We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.
If you want all of our thinking around these topics in a clear overview, you have come to the right page!
