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Or just read some posts about Content SEO

The importance of quality content for SEO »

A well-written and nicely structured high quality content article will help you to rank in the search engines. In this post, I explain why.

WordPress SEO: the definitive guide »

This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Want higher rankings? Read on!


Must read articles about Content SEO


Recent Content SEO articles

6 site structure mistakes and how to avoid them!

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Read: "6 site structure mistakes and how to avoid them!"
site structure mistakes

A linguistic approach to creating content that ranks

2 July 2020 | 33 Comments | Fleur Heesen

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have …

Read: "A linguistic approach to creating content that ranks"

Blog post checklist: how to optimize for search engines

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got …

Read: "Blog post checklist: how to optimize for search engines"
Blog post checklist

How to write a blog post: A step-by-step guide from preparation to publication

Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog …

Read: "How to write a blog post: A step-by-step guide from preparation to publication"
how to write a blog post

How to optimize your landing pages for users

Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go …

Read: "How to optimize your landing pages for users"
how to create great landing pages

10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …

Read: "10 years of Yoast and SEO: Webinar recap"
Yoast 10 years



What is keyword stemming?

Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …

Read: "What is keyword stemming?"
Word forms

What is keyword cannibalization?

If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize …

Read: "What is keyword cannibalization?"
Keyword cannibalization

Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in a clear overview, you have come to the right page!