Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.
Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.
Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.
This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three!
In next couple of months, Yoast SEO 10.0 will see the light of day. In it, you’ll find a brand new SEO analysis. One that’s based on thorough SEO research. Last year, we evaluated all existing assessments and added new ones to make the analysis reflect the search engines of today. You can now try …
Read: "Why you should try out the new Yoast SEO analysis"
How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could even be a bigger challenge! …
Read: "Keep your content fresh and up to date!"
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!
Read: "10 tips for an awesome and SEO-friendly blog post"
Allowing people to comment on your content is a great way to increase engagement and get in touch with your audience. So, it pays off to choose a good comment system that works for you. Besides the standard WordPress comment system, there are several other systems out there you can implement on your website so …
Read: "Comment systems and SEO"2018 is the year I took my blog to the next level: I started a blog series here on yoast.com about SEO for bloggers, I made goals, achieved a lot and failed a few as well. I tried to plan, failed miserably and tried again, with success. In short: in 2018 I found my love …
Read: "How to kick-start 2019 as a blogger with big goals"
It’s one of the most frustrating problems you can encounter when working on your site’s SEO: one of your pages is ranking well in Google, but it’s ranking for the wrong keyword. You haven’t optimized this page for the keyword it’s ranking for, and the page you did optimize for that keyword, isn’t showing up …
Read: "Ask Yoast: Google ranking the ‘wrong’ page for keyword"“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What …
Read: "SEO basics: What are long tail keywords?"
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.
Read: "Keyword research for SEO: the ultimate guide"
Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you …
Read: "Ask Yoast: Content on product category pages"The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …
Read: "How to create the right meta description"
We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.
If you want all of our thinking around these topics in a clear overview, you have come to the right page!
