Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in a clear overview, you have come to the right page!

Keyword research for SEO: the ultimate guide »

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.


Must read articles about Content SEO

  • SEO copywriting: the ultimate guide

    SEO copywriting: the ultimate guide »

    SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

  • Blogging: the ultimate guide

    Blogging: the ultimate guide »

    This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!

  • The ultimate guide to content SEO

    The ultimate guide to content SEO »

    This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three!

Recent Content SEO articles

Avoid these site structure mistakes!

5 November 2018 by - 29 Comments

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will …

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site structure mistakes

What is site structure and why is it important?

1 November 2018 by - 12 Comments

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure. So, better get it right! It’s also a very actionable part of …

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SEO Basics: site structure

What is a snippet?

31 October 2018 by - 6 Comments

The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your …

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SEO basics: rich snippets

Why you should use a focus keyphrase only once

30 October 2018 by - 21 Comments

Your focus keyphrase is the keyword you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus …

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keyphrases too long

The Yoast SEO Premium analysis: new vs old

25 October 2018 by - 8 Comments

Yoast SEO Premium 9.0 fulfills a long lasting wish of many bloggers and content writers, including me. The Yoast SEO premium analysis is able to do something it has never done before: take word forms into account (amongst other things). As one of Yoast’s linguists pointed out: “Google knows word forms, so should we.” Testing the …

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word forms, related keyphrase and synonyms in Yoast SEO premium

On Google’s related entities patent: Write awesome posts!

24 October 2018 by - 2 Comments

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

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internal linking yoast seo

Premium SEO analysis: As smart as Google

23 October 2018 by - 22 Comments

In our Yoast SEO Premium 9.0 release, we added great functionality that will help you write SEO-friendly texts. We’ve been working on it for some time now, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will …

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Word Forms

Image SEO: Optimizing images for search engines

18 October 2018 by - 28 Comments

Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO. This post explains how to fully optimize an …

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Image SEO Yoast



Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in a clear overview, you have come to the right page!