As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main search result, highlighting subpages of a website in a menu-like structure. …Read: "How to get sitelinks"
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Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.
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We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used …Read: "Using category and tag pages for SEO"
Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors. We’ve even developed a tool to help people write readable text. Here, we’ll explain …Read: "Does readability rank? On ease of reading and SEO"
Cornerstone content is a crucial aspect of your SEO strategy, as it’ll help you rank for your most competitive keywords. In a nutshell, it means you create a handful of comprehensive, superbly written articles and optimize them for your most important keywords. Then, you link to these awesome articles in other pages and blogs, which …Read: "What type of content should a cornerstone article be?"
Tackling your site improvements with solid data, is always a good idea. And, to find loads of interesting data, all you have to do is go to Google Search Console. It can tell you how often a specific page is shown, or how often people clicked on your website in Google’s search results, for example. …Read: "Which posts to update first: low ranking or low CTR?"
In next couple of months, Yoast SEO 10.0 will see the light of day. In it, you’ll find a brand new SEO analysis. One that’s based on thorough SEO research. Last year, we evaluated all existing assessments and added new ones to make the analysis reflect the search engines of today. You can now try …Read: "Why you should try out the new Yoast SEO analysis"
How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas for blog posts seems the biggest challenge of blogging. However, you want your existing posts to show up-to-date content as well. And that could even be a bigger challenge! …Read: "Keep your content fresh and up to date!"
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!Read: "10 tips for an awesome and SEO-friendly blog post"
Allowing people to comment on your content is a great way to increase engagement and get in touch with your audience. So, it pays off to choose a good comment system that works for you. Besides the standard WordPress comment system, there are several other systems out there you can implement on your website so …Read: "Comment systems and SEO"
2018 is the year I took my blog to the next level: I started a blog series here on yoast.com about SEO for bloggers, I made goals, achieved a lot and failed a few as well. I tried to plan, failed miserably and tried again, with success. In short: in 2018 I found my love …Read: "How to kick-start 2019 as a blogger with big goals"
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