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Want to learn about Content SEO?

Take our SEO copywriting training!

  • Covers all from picking keywords to publishing
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  • On-demand SEO training by Yoast
  • End up with a ready-to-use blog post!
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Or just read some posts about Content SEO

What is quality content and how do you create it? »

When is content considered quality content? And what can you do to make sure your content hits the mark? Read all about it in this post!

Image SEO: Optimizing images for search engines »

Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!


Must read articles about Content SEO


Recent Content SEO articles

How to optimize a blog post for search engines: a checklist!

24 November 2020 | 14 Comments | Marieke van de Rakt

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to make …

Read: "How to optimize a blog post for search engines: a checklist!"
Blog post checklist

Image SEO: Optimizing images for search engines

23 November 2020 | 17 Comments | Michiel Heijmans

Whether you’re a blogger or write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and also contribute to your website’s SEO. This post explains how to fully optimize an image for SEO and …

Read: "Image SEO: Optimizing images for search engines"
Image SEO

How to use the readability analysis in Yoast SEO

9 November 2020 | 12 Comments | Edwin Toonen

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …

Read: "How to use the readability analysis in Yoast SEO"
Content analysis FI

Using Google’s search results to create great content

26 October 2020 | Willemien Hallebeek

To get your page to the top of the search results, you need to create content that people are actually looking for. That’s why you need to consider search intent before you start writing. Google is getting better and better at guessing what people want or need when they type in their – sometimes cryptic …

Read: "Using Google’s search results to create great content"
What are ranking signals?

Why focus on long-tail keywords?

22 October 2020 | 4 Comments | Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Read: "Why focus on long-tail keywords?"
Blog SEO: long tail





Yoast and SEMrush working together

14 October 2020 | 15 Comments | Joost de Valk

Today we’re announcing something really awesome: Yoast has partnered up with SEMrush. The reason why we’re so excited? Keyword research is hard, getting keyword data is even harder and this puts it at your fingertips. Right where you’re writing. Why would Yoast and SEMrush work together? Yoast has a lot of users; 11 million+ websites …

Read: "Yoast and SEMrush working together"

Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in a clear overview, you have come to the right page!