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What is content marketing? »

Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

Keyword research for SEO: the ultimate guide »

The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.


Must read articles about Content SEO

Recent Content SEO articles






Ask Yoast: Google ranking the ‘wrong’ page for keyword

14 December 2018 | Joost de Valk

It’s one of the most frustrating problems you can encounter when working on your site’s SEO: one of your pages is ranking well in Google, but it’s ranking for the wrong keyword. You haven’t optimized this page for the keyword it’s ranking for, and the page you did optimize for that keyword, isn’t showing up …

Read: "Ask Yoast: Google ranking the ‘wrong’ page for keyword"

SEO basics: What are long tail keywords?

13 December 2018 | 7 Comments | Willemien Hallebeek

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What …

Read: "SEO basics: What are long tail keywords?"
Blog SEO: long tail



How to create the right meta description

26 November 2018 | 26 Comments | Michiel Heijmans

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …

Read: "How to create the right meta description"
How to create the right meta description

Content SEO

We write a lot about content strategy, optimizing content, better content writing, creating a good site structure, performing keyword research and lots of specific tips about blog SEO.

If you want all of our thinking around these topics in a clear overview, you have come to the right page!