Want to learn about Content SEO?

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have …

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got …

Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog …

Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go …

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …

If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order …

The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!

Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …

If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize …