If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …Read: "6 site structure mistakes and how to avoid them!"
Want to learn about Content SEO?
Take our SEO copywriting training!
- Covers all from picking keywords to publishing
- Optional personal feedback
- On-demand SEO training by Yoast
- End up with a ready-to-use blog post!
Or just read some posts about Content SEO
A well-written and nicely structured high quality content article will help you to rank in the search engines. In this post, I explain why.
This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Want higher rankings? Read on!
Must read articles about Content SEO
Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide, we'll teach you how to do that.
Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.
Recent Content SEO articles
Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at Yoast, I’ve noticed that linguistics and SEO have …Read: "A linguistic approach to creating content that ranks"
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got …Read: "Blog post checklist: how to optimize for search engines"
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog …Read: "How to write a blog post: A step-by-step guide from preparation to publication"
Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go …Read: "How to optimize your landing pages for users"
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …Read: "10 years of Yoast and SEO: Webinar recap"
If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content that’ll pop up in those local search results? On what aspects should you focus? In this post, I’ll give tips you can use in order …Read: "Tips for your local SEO content strategy"
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!Read: "WordPress SEO: the definitive guide"
Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …Read: "What is keyword stemming?"
If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize …Read: "What is keyword cannibalization?"
If you want all of our thinking around these topics in a clear overview, you have come to the right page!