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Yoast SEO for Shopify is launched! And to celebrate this, we hosted an online YoastCon – Shopify edition. These SEO experts have given their views on ecommerce SEO during their talks. Watch the replays and:

Know how to improve the SEO of your online stores
Have actionable tips to get started right away
Be able to use Yoast SEO for Shopify to its fullest

Start your free Yoast SEO for Shopify trial!

Unlock powerful features and much more for your Shopify site with the Yoast SEO app!


Online YoastCon – Shopify edition

This special edition of YoastCon calls for special guests. That’s why we’ve invited several speakers who are experts in the field of ecommerce SEO. So what are you waiting for? Check out the replays of all these amazing talks!

Topic & speaker(s)
Introducing Yoast SEO for Shopify & product demo – Thijs de Valk & Joost de Valk (Yoast)Replay
Why your online store needs superb content and how Yoast SEO helps you create it – Marieke van de Rakt
& Willemien Hallebeek (Yoast)
Replay
How Google’s ecommerce landscape is evolving Lily Ray (Amsive Digital)Replay
Every best practice you’ve learned for ecommerce SEO is wrong – Mike King (iPullrank)Replay
The worst SEO issues of online stores in 2022 and how to fix them in a cost-effective way!
Aleyda Solis (Orainti)
Replay
Ecommerce SEO best practices to reach more online customers organically – Kevin Indig & Jackson Lo (Shopify)Replay
How to make a perfect ecommerce website – Jono Alderson (Yoast)Replay
What to expect next? – Thijs de Valk & Joost de Valk (Yoast)Replay
Surprise act!Replay

Watch the replays of the talks of these SEO experts!

Aleyda Solis
Founder
Orainti

Mike King
Founder
iPullrank

avatar Marieke van de Rakt

Marieke van de Rakt
CMO
Yoast

Avatar Kevin Indig

Kevin Indig
Director of SEO
Shopify

avatar Lily Ray

Lily Ray
Director of SEO
Amsive Digital

Jono Alderson
Digital strategist
Yoast

avatar Willemien Hallebeek

Willemien Hallebeek
Manager content
Yoast

Thijs de Valk
CEO
Yoast

Yoasie - food

avatar Jackson Lo

Jackson Lo
Sr. SEO Lead
Shopify

Joost de Valk
Founder & CPO
Yoast


Watch all replays of the online YoastCon talks

Introducing Yoast SEO for Shopify & product demo

After helping millions of WordPress websites improve their rankings in search engines, Yoast SEO is launched for Shopify. As a Shopify store owner, you can use state-of-the-art SEO tools as well! But what is the Yoast SEO mission, how does the app work, and how can it help you outrank your competitors? In this introduction and product demo, Thijs de Valk & Joost de Valk walk you through all you need to know about the brand new Yoast SEO for Shopify app.

Joost de Valk

Joost de Valk is the founder and Chief Product Officer at Yoast. He spends most of his time at Yoast working on Yoast SEO and its add-ons. As Chief Product Officer he makes sure the roadmap for all our products is managed.

Thijs de Valk

Thijs de Valk is the CEO of Yoast. As a behavioural scientist, he’s interested in how people interact with our products, services and how they view our brand as a whole.


Why your online store needs superb content and how Yoast SEO helps you create it

Great content is an essential asset for your ecommerce website. But what is great content? Where do you start? And how can a blog help your online business grow? Marieke sheds her light on creating good content for your ecommerce website. Of course, the SEO and readability analyses in Yoast SEO can also assist you in this process. How does Yoast SEO for Shopify help you create better content for both your audience and search engines? And why does it analyze product pages and blog posts differently? Willemien tells you all about that!

Marieke van de Rakt

Marieke van de Rakt is CMO at Yoast and founder of Yoast SEO academy, our online courses platform. She loves writing about content SEO, speaking at WordCamps and improving Yoast SEO and Yoast SEO academy.

Willemien Hallebeek

Willemien Hallebeek is our Manager content at Yoast. She loves creating understandable content with her teams and making it easy to find for people and search engines.


How Google’s ecommerce landscape is evolving

Ecommerce has seen a 10-year growth in 3 months during the 2019 pandemic. Google noticed the “rise of e-commerce” and maybe specifically “the rise of amazon”. Listen to Lily Ray talk, and watch her amazing western-themed slides, about how Google is fighting back. Google has recently launched a variety of updates and new features to make it more fun, easier, and more lucrative to be shopping at Google. Will Google provide an end-to-end e-commerce experience in the future?

Lily Ray

Lily Ray is the Director of SEO at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. She began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b, and CPG sites. She loves diving into algorithm updates, assessing quality issues, and solving technical SEO mysteries.


Every best practice you’ve learned for ecommerce SEO is wrong

Effective SEO is a combination of art and science, yet, for many marketers, it’s a series of checklists and best practices. However, for e-commerce, if you rely solely on those best practices, you will often find yourself losing out to sites that eschew them entirely. In this talk, you’ll learn which best practices are worth ignoring, don’t hold up for e-commerce sites, and how you can always work at the cutting edge to drive the best results.

Mike King

Mike King is the Founder and Managing Director of iPullRank and has an extensive background in software, web development and a proclivity for creative solutions. That experience has afforded him a track record of successfully coordinating the efforts of Creative, Strategy, Technical and Paid Media Teams to achieve synergistic solutions in harmony with long-term client campaign goals for several Fortune 500 brands.

As a contributor to leading industry blog Moz (formerly SEOmoz) with previous contributions to SearchEngineWatch, Unbounce, and Distilled, Mike continues to usher in ideas that shift the paradigm of SEO, Inbound Marketing, and Owned Media as a whole.


The worst SEO issues of online stores in 2022 and how to fix them in a cost-effective way!

From product inventory handling to navigation and facet indexing, categories and product content optimization and more! In this talk, Aleyda sheds her light on 7 issues you could run into when optimizing your e-commerce site and how you can fix these. As Aleyda says, “It’s not easy, but it is cost-effective. No pain no gain!”.

View the slides from Aleyda’s talk here.

Aleyda Solis

Aleyda Solis is an SEO Consultant and founder of Orainti -a boutique SEO consultancy-, speaker and author with +10 years of experience of working with e-commerce and marketplaces sites, who also offers actionable SEO tips in her weekly YouTube video series “Crawling Mondays“, the #SEOFOMO newsletter, with a summary of the latest news in SEO, and the Free SEO Learning Roadmap, LearningSEO.io. Aleyda has been awarded as the European Search Personality of the Year in 2018, and is also co-founder of Remoters.net.


Ecommerce SEO best practices to reach more online customers organically

Kevin and Jackson talk about how smaller and large businesses actually worked on their SEO with real-world examples. It’s packed with actionable best practices that you can work on today. Watch this talk to get an exclusive insight from these Shopify heroes on how to improve the SEO of your online store.

Kevin Indig

Kevin Indig is the SEO Director at Shopify, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Before Shopify, he ran SEO & Content at G2 and Atlassian and helped companies like eBay, Eventbrite, Samsung, Pinterest, and many others grow their organic traffic.

Jackson Lo

Jackson Lo is a Senior SEO Lead at Shopify. Before Shopify, he was the Senior SEO Strategist at TripAdvisor who worked on scaling organic programs across the globe. With over 10 years of experience in the field of SEO, he’s helped businesses small and large improve their visibility and deliver impact.


How to make a perfect ecommerce website

If the quality of our websites determines how well they perform, then why are they all so terrible? From start-ups to enterprises and everything in-between, organizations are allowing their slow, broken websites to cost them a fortune in missed opportunities and lost revenue. It’s time to change that. We can do better – we can make our websites perfect, delight our users, and beat our competitors to the finish line with just a few simple tricks. Spoiler: you can let Google employees work on your SEO for free, while you’re sleeping. Wait.. what? Watch Jono’s amazing talk to learn how!

Jono Alderson

Jono Alderson is a digital strategist, marketing technologist, and full stack developer. He’s into technical SEO, emerging technologies, and brand strategy.


Closing remarks – What to expect next?

Yoast SEO is released for Shopify, but what is next for the app? What can you expect as a user? Watch the closing remarks to hear Thijs de Valk, the CEO of Yoast, talk about the plans of Yoast SEO for Shopify.

Special act

And a YoastCon wouldn’t be a YoastCon if we didn’t have a surprise. We closed the event off with a special act. Enjoy!

Start your free Yoast SEO for Shopify trial!

Unlock powerful features and much more for your Shopify site with the Yoast SEO app!