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Structured data with Schema.org: the ultimate guide »

To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.


Must read articles about Technical SEO

  • rel=canonical: the ultimate guide

    rel=canonical: the ultimate guide »

    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!

  • hreflang: the ultimate guide

    hreflang: the ultimate guide »

    This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

  • robots.txt: the ultimate guide

    robots.txt: the ultimate guide »

    The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!

Recent Technical SEO articles





How to rank high in Google

23 November 2018 by Marieke van de Rakt - 8 Comments

“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is …

Read: "How to rank high in Google"
ranking high in Google


Crawl efficiency: making Google’s crawl easier

16 October 2018 by Joost de Valk - 6 Comments

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend …

Read: "Crawl efficiency: making Google’s crawl easier"
Crawl efficiency

What is an XML sitemap and why should you have one?

4 October 2018 by Meike Hendriks - 17 Comments

A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains what they are and how they help you …

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XML sitemaps


Ask Yoast: Disavow backlinks from shady sites?

21 September 2018 by Joost de Valk - 14 Comments

As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …

Read: "Ask Yoast: Disavow backlinks from shady sites?"

Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO 1 training!

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with user experience and usability to create awesome websites.