Want to learn about Technical SEO?

If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, I’ll address some things you need to keep in mind, specifically when optimizing your news website. First of all, let’s be clear about the meaning of ‘news …

As you’re probably aware, at Yoast we’re all about WordPress. But of course, there are other ways to build a website, like with another content management system, or even by static site generation. If you’ve only ever used a Content Management System (CMS), like WordPress, to build your website, you may wonder what static site …

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves …

Learning how to check your site speed doesn’t need to be daunting. This short guide will give you the basics, and point you in the right direction. There’s no single metric The first thing to understand is that there is no single metric or measurement for ‘speed’. There’s no simple number which you can use …

Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the …

The start of a new year is a great moment to work on cleaning up your site and finally doing the work you’ve been putting off. Getting rid of old stuff that’s floating around your site is a typical example of jobs that tend to get postponed. Similarly, the new year is a great time …

Many of our readers manage multiple sites, in all kinds of different configurations and setups. It’s certainly viable, for example, to manage two or several sites to support the same business. In that case, you might save some time linking between the pages of these sites. Your sites could share the shop pages, and posts …

This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

Before a search engine can rank a page or a post, it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable addition to its index. One of the ways crawlers discover pages, is by crawling XML sitemaps. After a page has been indexed, …

Before Google can rank your content, it needs to discover it, be permitted and able to evaluate it, and index it. If any of these processes go wrong, you might find that your pages don’t show up in the search results. Most of the time, you can rely on Google to correctly index your content, all by itself. …