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rel=canonical: the ultimate guide »

The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!


Must read articles about Technical SEO

Recent Technical SEO articles

Ask Yoast: Site migration and rankings

19 October 2018 by - 4 Comments

Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from …

Read: "Ask Yoast: Site migration and rankings"


Crawl efficiency: making Google’s crawl easier

16 October 2018 by - 6 Comments

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend …

Read: "Crawl efficiency: making Google’s crawl easier"
Crawl efficiency

What is an XML sitemap and why should you have one?

4 October 2018 by - 17 Comments

A good XML sitemap acts as a roadmap of your website which leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains what they are and how they help you …

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XML sitemaps


Ask Yoast: Disavow backlinks from shady sites?

21 September 2018 by - 14 Comments

As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …

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Yoast Academy: Teach yourself SEO

18 September 2018 by - 10 Comments

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off …

Read: "Yoast Academy: Teach yourself SEO"
Yoast Academy

How to add HowTo Schema to your how-to article

12 September 2018 by - 7 Comments

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

Read: "How to add HowTo Schema to your how-to article"
JSON-LD for your website


Technical SEO

Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.

If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO 1 training!

As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with user experience and usability to create awesome websites.