Google has loads of interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general feel for how your site is doing in the SERPs, plus to keep an eye on any errors to fix and improvements …Read: "Optimize for rich results with the Rich Results Testing Tool"
Want to learn about Technical SEO?
Take our Technical SEO training bundle!
- Get Technical SEO & Structured data training
- Hands-on advice for your technical setup
- Save $$ by buying both Yoast courses
- Start online when you are ready for it
Or just read some posts about Technical SEO
Is technical SEO a mystery to you? Read this post and you'll know which elements you should focus on, if you want a solid technical foundation for your site.
Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!
Must read articles about Technical SEO
This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Want higher rankings? Read on!
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!
This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.
The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!
Recent Technical SEO articles
We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, I will show you three things you can do right now to improve …Read: "3 SEO quick wins to implement right now"
It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it …Read: "What is a progressive web app (PWA)? Why would you want one?"
Site speed is one of the factors which determines whether you get a good ranking in Google. Site speed is a ranking factor, and its importance keeps growing. For starters, a fast website provides a much better user experience than a slow one. Research has shown time and again that people don’t buy as much from …Read: "Improving site speed: tools and suggestions"
Your site needs to be up and running if you want to be found in search engines. If you aren’t blocking anything — deliberately or accidentally — search engine spiders can crawl and index it. You probably know that Yoast SEO has lots of options to determine what does and doesn’t need to be indexed, but …Read: "Yoast SEO & Ryte: Checking your site’s indexability"
Everything is happening online, now that the situation with COVID-19 has everyone staying at home as much as possible. You’re not going to events, you’re not sitting down with customers. So, your online presence is more important than ever. Your website is your business card. And you want it to be found! But many people …Read: "4 tips to quickly improve your website in the current situation"
Google doesn’t always spider every page on a site instantly. In fact, sometimes, it can take weeks. This might get in the way of your SEO efforts. Your newly optimized landing page might not get indexed. At that point, it’s time to optimize your crawl budget. We’ll discuss what a ‘crawl budget’ is and what you …Read: "How to optimize your crawl budget"
The outbreak of COVID-19 led to a wave of canceled or postponed events. Some events made the switch from an offline event to an online one. As everyone is scrambling to look up the latest information on events online, it is important to have all the latest details on your website. Search engines can pick …Read: "Update your canceled or postponed events with Schema"
When you roll out the red carpet on a new website, you might be expecting visitors to start coming eagerly. In reality, before people start visiting your site, search engines need to find, index and rank it. In this article, I share some tips that could help you get your site indexed faster. A quick note …Read: "How to get your new WordPress site indexed"
A question that often pops up for sites that are chasing “hot topics” is: how to get Google to crawl our site faster? This could be either because you have a big site and want to see changes faster or because you’re optimizing a news site. There are a few things you can do to …Read: "Crawl speed: How to get Google to crawl your site faster"
Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.
If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO training!
As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with user experience and usability to create awesome websites.