Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …Read: "Rich results are rocking the SERPs"
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Is technical SEO a mystery to you? Read this post and you'll know which elements you should focus on, if you want a solid technical foundation for your site.
Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!
Must read articles about Technical SEO
This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Want higher rankings? Read on!
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!
This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.
The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!
Recent Technical SEO articles
Sometimes, branding, technical or business decisions mean that you need to change your domain. If you’re not careful, a poorly managed move can really hurt your SEO. Thankfully, WordPress makes things pretty easy – here’s everything you need to do. 10 steps to move WordPress That should be it, you’ve moved WordPress to a new …Read: "Move WordPress to a new domain in 10 easy steps!"
It can happen to anyone: You’re working on your site, fiddling on some posts here and there, and hit update when you’re done. After a while, you check back on how a post is doing and, to your dismay, it disappeared completely from the search engines! It turns out you’ve accidentally set a post or …Read: "Help, I’ve accidentally noindexed a post. What to do?"
Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!Read: "Mobile SEO: The ultimate guide"
Voice search is still hot, but it might be a little slower on the uptake than many predicted. Google and friends continue to bombard the consumer with new devices, with new possibilities and new ways of controlling them via voice. The results for these voice searches comes from a mix of actions, knowledge graph data …Read: "What’s powering conversational search? Featured snippets, structured data and actions"
A good XML sitemap acts as a roadmap of your website that leads Google to all your important pages. XML sitemaps can be good for SEO, as they allow Google to quickly find your essential website pages, even if your internal linking isn’t perfect. This post explains what they are and how they help you …Read: "What is an XML sitemap and why should you have one?"
Google’s recent run of enhancement reports in Search Console gives you lots of insights into how your site is performing in search. Sometimes, though, it gives you stuff to think about, like errors or improvements to make. For instance, if you run an online store, you’re bound to have come across this structured data error: …Read: "Search Console showing errors in your product structured data?"
Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.Read: "Duplicate content: Causes and solutions"
Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work and how structured data can help bring them to …Read: "Grow your business with ratings and reviews"
Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their …Read: "WordPress robots.txt: Best-practice example for SEO"
Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.
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