Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data …Read: "How to get ratings and reviews for your online business"
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Is technical SEO a mystery to you? Read this post and you'll know which elements you should focus on, if you want a solid technical foundation for your site.
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.
Must read articles about Technical SEO
This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Want higher rankings? Read on!
The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!
This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.
The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!
Recent Technical SEO articles
As an SEO or website owner, sooner or later you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you’ll have to redirect your URLs. Changing URLs is really important for your SEO, but can be quite daunting. That’s why Yoast SEO Premium …Read: "Which redirect should I use?"
I’m very excited to announce that Francesca Marano is joining team Yoast as our new WordPress core team lead. When we recently added two WordPress core contributors to our team, we hinted that we were looking for more people. We feel that to be in line with our core values of sharing and collaboration and …Read: "New WordPress core team lead: Francesca Marano"
You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out …Read: "How to get great looking Google results"
If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …Read: "Local ranking factors that help your small business’ SEO"
Getting a Schema.org implementation right on a website was always enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. For years, even the best implementations were still just a fragmented mess. In the spring of 2019, we fixed that with Yoast SEO 11.0 — and …Read: "Schema.org is hard, Yoast SEO makes it easy for you"
You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at an exciting …Read: "How to add HowTo Schema using Yoast SEO blocks"
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …Read: "How to add FAQ Schema in WordPress using Yoast SEO"
To get search engines to fully understand your site, you need structured data in the form of Schema.org. This guide helps you on your way.Read: "Structured data with Schema.org: the ultimate guide"
Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SEO and how you can get them for your …Read: "What are rich snippets?"
Yoast has its roots in SEO. We write a lot about technical SEO, content SEO and search news. In this category we cover topics like crawl directives, page speed, on-page optimization and other factors that can improve your SEO.
If you want to dive a bit deeper into technical SEO you should definitely check out our Technical SEO training!
As we believe in a holistic approach to online marketing, we combine technical SEO and content SEO with user experience and usability to create awesome websites.