Technical SEO archives - Page 2 of 23

If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about the things you should do to keep your site in shape. In this post, we’ll write about the most basic of all: checking for 404 errors. Note: this post does not cover the required elements of a …

Whenever you delete a page (or post) from your site, you also delete one or more URLs. That old URL, when visited, will usually return a ‘404 not found’ error, which is not the best thing for Google or your users. Is that what you really wanted to happen? You could redirect that deleted page …

If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily link to related posts or create redirects in the premium version of the plugin. But there’s (much) more. For instance, the Yoast SEO plugin has so-called …

You might know that structured data in the form of Schema.org can do wonders for your search results. It also forms the basis for an ever-increasing amount of new and exciting developments on the search engine front. Google has said many times that structured data is beneficial. Today, we’re going to look at a relatively …

Duplicate content is much-dreaded in the world of SEO. If your content lives on multiple pages on your site, or other websites, Google might get confused and won’t know what to rank first. You’ll want to prevent duplicate content as much as possible. So, what can you do, yourself? Here, I’ll explain how to perform …

Did you notice Google is offering fewer options for your search results to shine? It seems like Google regularly adds a new box to the search result pages that answers searchers’ questions immediately, without them having to click on anything. For instance, type in [Blade Runner 2049] and you’ll be bombarded by four ads, a …

This post explains what AMP is and aims to do, who should implement and why, how to get your WordPress site ready for AMP and how to make sure Yoast SEO integrates nicely with it. What are Accelerated Mobile Pages/AMP? The Accelerated Mobile Pages project aims to make pages load instantly on mobile. The web is slow …

Rich search results are everywhere. Years ago, search engines presented search results without much adornment. Today, the search results look very different, especially on mobile. We see extra information beneath the links, plus a couple of big blocks of rich — often visual or action-oriented — content, depending on what you look for. In this …

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …

Google’s Knowledge Graph is hard to find, but its results are not. Take, for instance, that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, …