If you want to keep your website healthy, you have to create redirects on a regular basis. For instance, if you delete a post or page, or move content to a new URL, creating a redirect is something you should never forget. How to do this correctly? Read our posts on this topic!

What is a redirect? »

Have you ever wondered: "What is a redirect?" Well, redirects make a browser go from one URL to another URL. Read on to find out more!

Recent Redirects articles

Content maintenance for SEO: research, merge & redirect

30 July 2018 | 24 Comments | Joost de Valk

As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and …

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Keyword cannibalization

6 questions about redirects for SEO

3 July 2018 | 18 Comments | Edwin Toonen

A redirect happens when someone asks for a specific page but gets sent to a different page. Often, the site owner deleted the page and set up a redirect to send visitors and search engine crawlers to a relevant page. A much better approach than serving them an annoying, user experience breaking 404 message. Redirects …

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Keep or delete old content

Ask Yoast: Redirect responsive pages to AMP pages?

18 June 2018 | 7 Comments | Joost de Valk

A few years ago, Google announced the AMP (Accelerated Mobile Pages) project, and it’s becoming increasingly important for all kinds of websites. AMP is a technology to make webpages faster on mobile devices, improving loading times by stripping some of the design. Initially, AMP was mainly relevant for static content, like blogposts or news articles, …

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Ask Yoast: Keep or delete and redirect event pages?

20 April 2018 | 20 Comments | Joost de Valk

If you write a lot about events on your site, odds are that the content on your site changes rapidly. Whether it’s food events, concerts, antique fairs, you name it, it’s a lot of work to maintain a site that lists all the fun events in a certain category and area. With new events being …

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What does the redirects manager in Yoast SEO do?

30 November 2017 | 13 Comments | Edwin Toonen

The redirects manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirects manager makes everyday website optimization and maintenance a piece of cake. It takes care of all …

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Keep or delete old content

How to properly delete a page from your site

16 September 2017 | 3 Comments | Joost de Valk

Whenever you delete a page (or post) from your site, you also delete one or more URLs. That old URL, when visited, will usually return a ‘404 not found’ error, which is not the best thing for Google or your users. Is that what you really wanted to happen? You could redirect that deleted page …

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how to delete pages properly