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What does the redirect manager in Yoast SEO do?

The redirect manager in Yoast SEO Premium is a real lifesaver. It’s a feature we at Yoast use many times a day. Once you used it for a while, you wonder how you ever lived without it. The redirect manager makes everyday website optimization and maintenance a piece of cake. It takes care of all redirect tasks, so you don’t have to think about that as much. In the end, it will save you lots of time and money. Here, we’ll shed some more light on the invaluable redirect manager in Yoast SEO.

What is a redirect?

Before we get into the awesomeness of the Yoast SEO redirect manager lets take a brief look at redirects. A redirect happens when a particular URL is deleted or changed and the browser gets served another URL in exchange. If a site owner deletes a page and does not redirect that old page, visitors to that page will see a 404 error message/page. So, to send visitors to a substitute URL or another relevant page, you need a redirect.

There are loads of reasons for why you would need a redirect:

  • When you delete a post or page;
  • When you change an URL structure;
  • If you move from HTTP to HTTPS;
  • Whenever you move a domain;
  • If you edit the slug of a category;
  • Etc.

Historically, deleting a page and making the correct redirect was a nasty chore. You had to do it manually in the .htaccess file or with scripts on the server-side, like Apache’s mod_rewrite or ngix rewrite module. In all cases, there was code involved. Not something anyone was remotely comfortable doing. Today, with Yoast SEO Premium that process is dead easy. If you are in need of a WordPress redirect plugin, give this one a try!

What does Yoast SEO do with redirects?

Using Yoast SEO Premium, making a redirect becomes a straightforward process. It takes just a couple of quick steps. Let’s say you want to delete a post:

  • Open the post that needs to be deleted
  • Move it to trash
  • Choose if it should receive a 410 content deleted redirect or a redirect to another page
  • Hit OK and you’re done!
  • Easy peasy, right?
redirect deleted post redirects manager

As you can see, the redirect manager in Yoast SEO Premium is an incredibly simple tool to work with redirects. It asks you what you want to do with an old URL whenever you change or delete a post or page. This process takes place in the redirect manager or the post editor. The tool asks you if you want to redirect the post to another URL or to serve a 410 content deleted header, for instance.

Correctly redirecting pages keeps your site usable, fresh and healthy. Visitors won’t stumble upon dead links and neither would Google. Google loves sites that are perfectly maintained. The cool thing is that everyone can do this and you won’t even need to call in your developer to fix it for you.

Not sure how the redirect manager in Yoast SEO works? Check this video and it becomes much clearer:

Types of redirects

The redirect manager supports the most essential redirects. Below you can find the supported redirects. If you need more information about these different redirects, please read the Which redirect post. Want to know the difference between a 302 and a 307? We’ve got you covered which this post on HTTP status codes.

  • 301 – Moved permanently
  • 302 – Found
  • 307 – Temporary redirect
  • 410 – Content deleted
  • 451 – Content unavailable for legal reasons

Inside the redirect manager in Yoast SEO

The redirect manager can do a lot more cool stuff. You can import and export your redirects and you can bulk delete your existing redirects too. Unfortunately it’s not yet possible to change them from, for instance, a 307 to a 301 in bulk. It is possible, though, to filter for redirects to see which ones need changing or you can find a specific redirect on an article and change it to something else.

edit redirect redirects manager

REGEX redirects

Not for the faint-hearted, but for the true redirect kings. That doesn’t mean you can’t learn to use it as well because you should. Making redirects with regular expressions is different because you have to determine what should happen and how it should happen. It is an incredibly powerful tool that can do crazy smart stuff and is your go-to tool if you need to do very specific or large-scale redirects.

WordPress redirect plugin

(The redirect manager in) Yoast SEO Premium is an excellent tool, not just as an SEO tool but as a site maintenance tool as well. But don’t just take our word for it. As writer Jody Lee Cates told us:

“I hesitated to pay for Yoast Premium because I am a new blogger without much income yet. But I’m so, so happy I did! The time the redirect manager is saving me is priceless! And it’s giving me the freedom to change URL’s to improve SEO without worrying about creating redirects on my own.”

How’s that for an endorsement?

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13 Responses to What does the redirect manager in Yoast SEO do?

  1. Manoj
    Manoj  • 6 years ago

    Thats Great, Going to upgrade with premium plugin

  2. Sri Lintang
    Sri Lintang  • 6 years ago

    Is it now available on Yoast? Glad so we dont need to install another redirect plugin

    • Edwin Toonen

      Yes, the redirects manager is part of Yoast SEO Premium.

  3. WWE Hindi
    WWE Hindi  • 6 years ago

    If I am redirect any Url so I show error on my sitemap on Google search console so I request you tell me the best method to remove these type error.

  4. Manish Balda
    Manish Balda  • 6 years ago

    Thanks, Yoast!! Your Plugin is Awesome. I Love the Redirect Feature in Yoast SEO Plugin.

  5. luna
    luna  • 6 years ago

    Hello :)
    I am a complete absolute beginner! :)
    The first thing I did was install your plugin on my empty site.
    I would like to redirect http to https and was given a few lines of code to do this in htaccess. (which I can access with your plugin)
    However, I don’t know where to put these lines ! Do I just copy and paste them at the start or end of the already existing lines in htaccess ?
    Thanks for any suggestion :)

  6. carmenb14
    carmenb14  • 6 years ago

    Good post. Thanks another time.

  7. download
    download  • 6 years ago

    I was previously using another plugin for that. But since i installed yoast i think the yoast redirect it works better.

  8. tajsoheil siddique
    tajsoheil siddique  • 6 years ago

    That’s What Best About Yoast! Instantly Popup a Message is sent “404 url” to create a new redirection for better seo!

  9. Sachin
    Sachin  • 6 years ago

    Yoast has many amazing features. Just want to know that if yoast has been removed from WordPress then still all redirects will exist in website or removed?

    • Edwin Toonen

      No, current redirects will stay in place.

  10. Kees van den Berg
    Kees van den Berg  • 6 years ago

    Sorry dear Yoast friends, I put my comment under another, not related article. So, rediects:

    “Talking about redirects: in Yoast SEO-Premium (awesome tool by the way !!!) I think it’s (still) not possible to redirect an PDF-File to another PDF-file”