Become a Yoast SEO pro

When you write a post or page, we advise you to use your focus keyphrase in your introduction. Why? In short: Mentioning your focus keyphrase in your introduction makes it easier for readers and search engines to find your content. And figure out what it’s about. In this post, we’ll explain in depth why mentioning …

Are you aiming for that number 1 position in the search results? And do you madly chase traffic and clicks? It’s not easy to achieve all these things on your own. Luckily, Yoast is here to help. In this post, we’ll talk you through optimizing your post in the best possible way. We’ll explain the …

If you use Yoast SEO on your site, you’re probably familiar with features like the SEO analysis or the snippet preview. You might also know our inclusive language analysis, and how easily you can link to related posts or create redirects in the premium version of the plugin. But there’s (much) more! For instance, the …

Let’s say you have a website but know little about SEO. But you’ve heard about Yoast SEO, and people have told you it’s a great tool to optimize your site for Google, Bing, Yandex and other search engines. So you install the Yoast SEO plugin. What now? Well, our plugin needs your input to help your …

You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good in the search results is to use Yoast SEO’s search appearance preview. It simulates what a search result for your page would look like and allows you to edit the title, slug, and description! Here, we explain …

You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which ones not to? This is …

Your keyword research is done, and you know what to write about. Nothing is going to stop you from getting all that traffic with your new articles. But when you start writing, you notice it can be hard to keep your text focused. Yoast SEO has a helpful little tool to guide you: the Insights …

Using transition words in your writing can help you enhance the readability of your content. These words help your text flow and show readers the relationship between phrases and paragraphs. That’s why the readability checks in Yoast SEO provide feedback on your use of transition words. But what are they exactly? Why are they so …

Once you finish a Yoast SEO academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. This way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is an SEO certification, really? Does it make …

If you’re a user of Yoast SEO for WordPress or Shopify, then you’re probably familiar with the colored bullets (or dots, or even ‘traffic lights’) in our plugin. Two parts of Yoast SEO use this system: the content analysis and the readability analysis. The first checks whether your post or product pages are SEO-proof, while …