Become a Yoast SEO pro

Before a search engine can rank a page or a post, it needs to index it. A crawler must discover a piece of content before it can evaluate if it is a valuable addition to its index. One of the ways crawlers discover pages, is by crawling XML sitemaps. After a page has been indexed, …

Your site needs to be up and running if you want to be found in search engines. If you aren’t blocking anything — deliberately or accidentally — search engine spiders can crawl and index it. You probably know that Yoast SEO has lots of options to determine what does and doesn’t need to be indexed, but …

The paragraph length check in the Yoast SEO plugin tells you to write shorter paragraphs when they are too long. But why is this important? What does a good paragraph even look like? And lastly, what should you do to keep your paragraphs concise? Let’s explore! Having a red or orange bullet for the paragraph length check …

The sentence length check in Yoast SEO warns against using too many long sentences. But what makes a sentence too long? Why should you avoid too many long sentences? And how do you chop up one longer sentence into several shorter sentences? In this article, we’ll explain why you shouldn’t use too many long sentences …

Optimizing your posts and pages with a keyphrase makes it easier for people to find your content. Here, we’ll dive into a particular aspect of the keyphrase – its length. We’ll tell you how the length of your keyphrases relates to SEO. And, you’ll get a few essential tips on when to use short or …

The title of your post or page usually gets the H1 heading tag. It’s only logical to give your post one title, right? Having more than one H1 is like saying: “Hey, this text is actually about two topics that are of equal importance.” That’s why Yoast SEO warns you with a red feedback bullet …

If you want to get more clicks from Google, you need to optimize what your site looks like in the search results. The Yoast SEO plugin has a Google preview (FKA the snippet preview); a simulation of what your post will look like in those results. Here, we explain how to use that Google preview to …

When writing a post or a page, we advise using your focus keyphrase in your introduction. By doing that, you make it easier for your readers and for search engines to find your content. Here, we’ll explain the importance of mentioning your keyphrase early on in your post. And, you’ll also learn how Yoast SEO …

The consecutive sentences check in the Yoast SEO plugin warns against using the same word to start consecutive sentences. Why is this a bad idea, though? How is this related to SEO? And, how should you rewrite those sentences? Are there any exceptions? Let’s see! Having a red bullet for the consecutive sentences check in Yoast SEO? …

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …