When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your …Read: "Blog post structure: How to set up an easy-to-read text"
Want to learn about SEO Copywriting?
Take our SEO copywriting training!
- Covers all from picking keywords to publishing
- Optional personal feedback
- On-demand SEO training by Yoast
- End up with a ready-to-use blog post!
Or just read some posts about SEO Copywriting
Writing blog posts that are well-structured and SEO-friendly at the same time can be challenging, but this guide shows you how!
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.
Must read articles about SEO Copywriting
Are you struggling with SEO copywriting? In this article, you'll find 5 common SEO copywriting mistakes that you should avoid.
Is it possible to combine tactics from SEO copywriting and sales copywriting? I'll show you that these two strategies are easily combined!
The inverted pyramid style of writing puts the important parts of a story in the first paragraph. Find out how it can help your writing!
Recent SEO Copywriting articles
Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity …Read: "Semantically link entities to your content with Yoast SEO"
Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is …Read: "Readability: Dumbing down or opening up?"
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself with these …Read: "Timeless SEO tips: 6 universal SEO tactics that never go out of fashion"
Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a matter of talent, practice sure helps! In this blog post, I’ll give six tips to …Read: "How to improve your writing style: 6 tips to write an attractive text"
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.Read: "SEO copywriting: the ultimate guide"
Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help them get that text as SEO-friendly as possible. In this blog …Read: "Beyond exact keyword matching: optimize your text naturally"
The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …Read: "Why text structure is important for SEO"
Writing blog posts can be great fun. But, sometimes blogging can be quite a challenge as well. You may even wonder whether your website should have a blog at all. And, what should you write about? What do you do if you’re out of inspiration? How do you get engagement on your posts? And, how …Read: "Blogging: The ultimate guide"
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use …Read: "When is your blog post ready for publication?"
Excellent copywriting is one of the three pillars of good content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.
Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.