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Or just read some posts about SEO Copywriting

10 tips for an awesome and SEO-friendly blog post »

Writing blog posts that are well-structured and SEO-friendly at the same time can be challenging, but this guide shows you how!

SEO copywriting: the ultimate guide »

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.


Must read articles about SEO Copywriting


Recent SEO Copywriting articles

Blog post structure: How to set up an easy-to-read text

10 March 2020 | Marieke van de Rakt

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your …

Read: "Blog post structure: How to set up an easy-to-read text"
blog post structure

Semantically link entities to your content with Yoast SEO

25 February 2020 | Edwin Toonen

Search engines love entities. Entities can be people, places, things, concepts, or ideas and they will often appear in the Knowledge Graph. Lots of search terms can be an entity, but specific search terms can also have different meanings and thus, be different entities. Take [Mars] for example; are you talking about the planet entity …

Read: "Semantically link entities to your content with Yoast SEO"
Blog structure.

Readability: Dumbing down or opening up?

24 February 2020 | 3 Comments | Marieke van de Rakt

Writing a readable text can be daunting. Especially if the topic of your blog is difficult or extremely technical. Is it really necessary to focus on readability if your audience is used to your jargon? Well, although your audience might be up to the task of reading your lingo, the entire purpose of SEO is …

Read: "Readability: Dumbing down or opening up?"
yoast seo hates my writing style

Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

19 February 2020 | 7 Comments | Melina Reintjens

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. So if you’re not sure about the latest best-practices, wouldn’t it be nice to have a list of timeless SEO improvements to focus on? We thought it might be! Arm yourself with these …

Read: "Timeless SEO tips: 6 universal SEO tactics that never go out of fashion"
timeless SEO tips

How to improve your writing style: 6 tips to write an attractive text

17 February 2020 | 6 Comments | Marieke van de Rakt

Some of us are natural writers. They can write an attractive, fun, readable text in a matter of minutes. Others lack that skill. Unfortunately, they’ll have more difficulties keeping visitors on their website. But, while attractive writing is partly a matter of talent, practice sure helps! In this blog post, I’ll give six tips to …

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Blogging tips for web shops


Beyond exact keyword matching: optimize your text naturally

10 February 2020 | 5 Comments | Marieke van de Rakt

Our green bullets are addictive. We get that. While these green bullets help people to optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help them get that text as SEO-friendly as possible. In this blog …

Read: "Beyond exact keyword matching: optimize your text naturally"
word forms, related keyphrase and synonyms in Yoast SEO premium analysis

Why text structure is important for SEO

29 January 2020 | 8 Comments | Marieke van de Rakt

The structure of the texts on your site is important for SEO. If your content is clearly structured, your chance to rank well in Google will be higher. In this blog post, I’ll tell you why text structure is essential. How do people scan a text? Before deciding whether or not to read something, people …

Read: "Why text structure is important for SEO"
Why text structure is important for SEO



SEO Copywriting

Excellent copywriting is one of the three pillars of good content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.

Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.