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Or just read some posts about SEO Copywriting

10 tips for an awesome and SEO-friendly blog post »

Writing blog posts that are well-structured and SEO-friendly at the same time can be challenging, but this guide shows you how!

Blogging: The ultimate guide »

This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!


Must read articles about SEO Copywriting


Recent SEO Copywriting articles



What is cornerstone content?

20 December 2019 | 8 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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cornerstone content

How to create the right meta description

16 December 2019 | 19 Comments | Michiel Heijmans

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …

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How to create the right meta description

How to use the readability analysis

5 December 2019 | 21 Comments | Edwin Toonen

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …

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Content analysis FI

5 SEO copywriting mistakes you should avoid

20 November 2019 | 11 Comments | Melina Reintjens

Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …

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don't make these seo copywriting mistakes

Update or delete? Cleaning up old content on your site

30 October 2019 | 5 Comments | Michiel Heijmans

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old …

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Moving WordPress site

Engaging your online audience: 8 practical tips

Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerful tools in the online world as well. In this article, I’ll explore …

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engage your online audience

The beginner’s guide to Yoast SEO

4 October 2019 | 5 Comments | Michiel Heijmans

Imagine you have a website but know nothing about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool for effortlessly optimizing your site and its pages for Google, Bing, and Yandex. So you install the Yoast SEO plugin or the Yoast SEO extension and follow the instructions. What’s next? While it’s unlikely …

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SEO Copywriting

Excellent copywriting is one of the three pillars of good content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.

Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.