SEO copywriting

Excellent copywriting is one of the pillars of good content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.

Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.


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5 SEO copywriting mistakes you should avoid »

Are you struggling with SEO copywriting? In this article, you'll find 5 common SEO copywriting mistakes that you should avoid.

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SEO copywriting: the ultimate guide »

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good SEO writing strategy.


Must read articles about SEO copywriting


Recent SEO copywriting articles

5 years of writing readable content with Yoast SEO »

5 years ago, we introduced a readability analysis in Yoast SEO. In this post, we explain why readability is important for your content SEO.

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What is readability and why is it important? »

Wondering what readability is all about? Find out what it means, why it matters, and how to improve the readability of your pages and posts.

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Why you should use a focus keyphrase only once »

A focus keyphrase is a keyword you want to rank for in search engines. Don't use a focus keyword over and over again!

keyphrases too long
Browse through our SEO copywriting content posts. »