Writing blog posts can be great fun. But, sometimes blogging can be quite a challenge as well. You may even wonder whether your website should have a blog at all. And, what should you write about? What do you do if you’re out of inspiration? How do you get engagement on your posts? And, how …Read: "Blogging: The ultimate guide"
Want to learn about SEO Copywriting?
Take our SEO copywriting training!
- Covers all from picking keywords to publishing
- Optional personal feedback
- On-demand SEO training by Yoast
- End up with a ready-to-use blog post!
Or just read some posts about SEO Copywriting
Writing blog posts that are well-structured and SEO-friendly at the same time can be challenging, but this guide shows you how!
This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!
Must read articles about SEO Copywriting
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.
Are you struggling with SEO copywriting? In this article, you'll find 5 common SEO copywriting mistakes that you should avoid.
Is it possible to combine tactics from SEO copywriting and sales copywriting? I'll show you that these two strategies are easily combined!
The inverted pyramid style of writing puts the important parts of a story in the first paragraph. Find out how it can help your writing!
Recent SEO Copywriting articles
There is a subtle line between a crappy post and a perfect one. If you want to, you can endlessly tweak and improve upon your writing. So, how do you decide if your blog post is ready? When is a post good to go? In this blog post, I’ll share a checklist you can use …Read: "When is your blog post ready for publication?"
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …Read: "What is cornerstone content?"
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …Read: "How to create the right meta description"
Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …Read: "How to use the readability analysis"
Copywriting is a crucial element of every SEO strategy. High-quality content is what helps you rank and sets your site apart from all the other sites out there. So, you’ll want to do SEO copywriting the right way. Preferably without making any fatal mistakes. Want to know what not to do when you’re writing SEO …Read: "5 SEO copywriting mistakes you should avoid"
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old …Read: "Update or delete? Cleaning up old content on your site"
Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerful tools in the online world as well. In this article, I’ll explore …Read: "Engaging your online audience: 8 practical tips"
Imagine you have a website but know nothing about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool for effortlessly optimizing your site and its pages for Google, Bing, and Yandex. So you install the Yoast SEO plugin or the Yoast SEO extension and follow the instructions. What’s next? While it’s unlikely …Read: "The beginner’s guide to Yoast SEO"
If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s lots of fun, and a blog is a wonderful marketing tool! A new blog will allow you to make smart and strategic …Read: "How to start a blog"
Excellent copywriting is one of the three pillars of good content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.
Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.