Writing quality content should be a key aspect of every SEO strategy. But when is your content considered high-quality? And is this the same for your users as it is for Google? In this article, I’ll discuss what quality content is and how you can make sure your own content hits the mark. It will …Read: "What is quality content and how do you create it?"
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Writing blog posts that are well-structured and SEO-friendly at the same time can be challenging, but this guide shows you how!
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good SEO writing strategy.
Must read articles about SEO Copywriting
Are you struggling with SEO copywriting? In this article, you'll find 5 common SEO copywriting mistakes that you should avoid.
How do you combine tactics from SEO copywriting and sales copywriting? I'll show you that they are easily combined, and why you may want that!
The inverted pyramid style of writing puts the important parts of a story in the first paragraph. Find out how it can help your writing!
Recent SEO Copywriting articles
If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post becomes very easy with the Yoast Duplicate post plugin. In …Read: "How to duplicate a post in WordPress, plus 4 reasons why!"
On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll …Read: "How to set up a cornerstone content strategy with Yoast SEO"
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why …Read: "Should you optimize your content for questions?"
Our green bullets are addictive. We get that. While they help people optimize their texts for the search engines, we don’t want people chasing only our bullets and losing track of their texts. We do want to nudge them and help get that text as SEO-friendly as possible. In this blog post, I’ll tell you …Read: "Beyond exact keyword matching: optimize your text naturally"
Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and …Read: "Why you should use synonyms and related keywords"
A blog can be a great marketing tool for your eCommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can …Read: "5 blog topic ideas for your eCommerce site"
So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to make …Read: "How to optimize a blog post for search engines: a checklist!"
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog …Read: "How to write a blog post: A step-by-step guide from preparation to publication"
Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to …Read: "How to optimize a landing page for users"
Excellent copywriting is one of the three pillars of good content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.
Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.