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SEO copywriting

Excellent copywriting is one of the three pillars of good Content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.

Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.

Must read articles about SEO copywriting

5 tips for writing readable blog posts

10 October 2018 by Marieke van de Rakt - 29 Comments

Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. This post gives you five top tips on how to improve the readability of your articles. And to help …

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Writing a readable blog post

How to build an FAQ page with Gutenberg and Yoast SEO

20 September 2018 by Edwin Toonen - 12 Comments

Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ. …

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Category pages

First things first: writing content with the inverted pyramid style

7 September 2018 by Edwin Toonen - 33 Comments

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some …

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The inverted pyramid

Caroline’s Corner: How to make time for your blog when you have no time

13 August 2018 by Caroline Geven - 29 Comments

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day …

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Caroline's Corner




Content maintenance for SEO: research, merge & redirect

30 July 2018 by Joost de Valk - 24 Comments

As your site grows, you’ll have more and more posts. Some of these posts are going to be about a similar topic. Even if you’ve always categorized it well, your content might be competing with itself: you’re suffering from keyword cannibalization. At the same time, some of your articles might get out of date, and …

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Keyword cannibalization

Keyword cannibalization

Keyword cannibalization means that you have various blog posts or articles on your site that can rank for the same search query in Google. If you optimize posts or articles for similar search queries, they’re eating away each other’s chances to rank. Here, I’ll explain why keyword cannibalism is bad for your SEO, how you …

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Keyword cannibalization

How to optimize without spending all day optimizing

20 July 2018 by Caroline Geven - 30 Comments

My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. …

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Caroline's Corner


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