So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use this blog post checklist to make sure you’ve got …Read: "Blog post checklist: how to optimize for search engines"
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Or just read some posts about SEO Copywriting
Writing blog posts that are well-structured and SEO-friendly at the same time can be challenging, but this guide shows you how!
SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.
Must read articles about SEO Copywriting
Are you struggling with SEO copywriting? In this article, you'll find 5 common SEO copywriting mistakes that you should avoid.
How do you combine tactics from SEO copywriting and sales copywriting? I'll show you that they are easily combined, and why you may want that!
The inverted pyramid style of writing puts the important parts of a story in the first paragraph. Find out how it can help your writing!
Recent SEO Copywriting articles
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going right away but remember: writing takes some time. And once you’ve written an awesome blog …Read: "How to write a blog post: A step-by-step guide from preparation to publication"
Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go …Read: "How to optimize your landing pages for users"
Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …Read: "10 years of Yoast and SEO: Webinar recap"
Google can read and analyze texts very well. It understands that walk, walks and walking all boil down to the same thing. Also, Google knows that baby is basically the same as babies. How? By using something called keyword stemming. This gives you the freedom to alternate between different word forms while writing your text. …Read: "What is keyword stemming?"
If you optimize your articles for similar terms, your rankings might suffer from keyword cannibalization: you’ll be ‘devouring’ your own chances to rank in Google! Especially when your site is growing, chances are your content will start competing with itself. Here, I’ll explain why keyword cannibalism can be detrimental to SEO, how you can recognize …Read: "What is keyword cannibalization?"
Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …Read: "SEO copywriting and writing for sales"
What do you do when inspiration for your umpteenth blog post is low? What’s the solution to a writer’s block or a general lack of ideas? Every writer will encounter a lack of inspiration every now and then. You’ll be staring at your screen, not knowing what to write about. Nevertheless, you are determined to …Read: "How to get blog post ideas: 11 tips to find inspiration"
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice …Read: "Timeless SEO tips: 6 universal SEO tactics that never go out of fashion"
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability of your content is something you can do relatively easily, to give your site a …Read: "5 tips for writing readable blog posts"
Excellent copywriting is one of the three pillars of good content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.
Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.