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Must read articles about SEO copywriting

Recent SEO copywriting articles

How to create the right meta description

26 November 2018 by Michiel Heijmans - 26 Comments

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta …

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How to create the right meta description

The 6 most common SEO mistakes and how to avoid them

24 November 2018 by Michelle Foolen - 6 Comments

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …

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SEO basics: SEO mistakes

Why you should use a focus keyphrase only once

30 October 2018 by Marieke van de Rakt - 21 Comments

Your focus keyphrase is the keyword you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus …

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keyphrases too long

On Google’s related entities patent: Write awesome posts!

24 October 2018 by Marieke van de Rakt - 2 Comments

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

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internal linking yoast seo

Premium SEO analysis: As smart as Google

23 October 2018 by Marieke van de Rakt - 22 Comments

In our Yoast SEO Premium 9.0 release, we added great functionality that will help you write SEO-friendly texts. We’ve been working on it for some time now, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will …

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Word Forms



First things first: writing content with the inverted pyramid style

7 September 2018 by Edwin Toonen - 33 Comments

Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. And don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some …

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The inverted pyramid

How to make time for your blog when you have no time

13 August 2018 by Caroline Geven - 29 Comments

“I’ve decided I wanted to start a travel blog”. I received this text from a friend who was in Croatia and wanted to just inform me about this. What I heard: “Caroline, spring into action. Throw ALL your tips at her. Buy your favorite blog book and get it delivered to her through same day …

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Caroline's Corner


SEO copywriting

Excellent copywriting is one of the three pillars of good Content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.

Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.