CYBER MONDAY SALE! Last chance to get a 30% discount on ALL products!

Want to learn about SEO Copywriting?

Take our SEO copywriting training!

  • Covers all from picking keywords to publishing
  • Optional personal feedback
  • On-demand SEO training by Yoast
  • End up with a ready-to-use blog post!
More info

Or just read some posts about SEO Copywriting

10 tips for an awesome and SEO-friendly blog post »

Writing blog posts that are well-structured and SEO-friendly at the same time can be challenging, but this guide shows you how!

SEO copywriting: the ultimate guide »

SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good SEO writing strategy.


Must read articles about SEO Copywriting


Recent SEO Copywriting articles

How to optimize a blog post for search engines: a checklist!

24 November 2020 | 14 Comments | Marieke van de Rakt

So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What will you need to write and optimize that blog post? What steps do you need to take? You can use this blog post checklist to make …

Read: "How to optimize a blog post for search engines: a checklist!"
Blog post checklist

How to use the readability analysis in Yoast SEO

9 November 2020 | 12 Comments | Edwin Toonen

Everybody knows the colored bullets (or dots, or even ‘traffic lights’) in Yoast SEO. Two parts of the plugin use this system: the content analysis and the readability analysis. The first checks whether your post is SEO-proof, while the latter checks if it is readable for a general audience. Of course, these two are interconnected, …

Read: "How to use the readability analysis in Yoast SEO"
Content analysis FI

Why focus on long-tail keywords?

22 October 2020 | 4 Comments | Marieke van de Rakt

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic …

Read: "Why focus on long-tail keywords?"
Blog SEO: long tail


SEO tips for non-profit organizations

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …

Read: "SEO tips for non-profit organizations"
Non-Profit SEO

Blog post structure: How to set up an easy-to-read text

30 September 2020 | 9 Comments | Marieke van de Rakt

When blogging, it pays dividends to lay out the structure of your piece before you begin writing. The structure is the skeleton of your text and preparing it has multiple benefits. Firstly, it’s easier to write a text when your structure is already there. Secondly, a clear structure helps the reader to easily read your …

Read: "Blog post structure: How to set up an easy-to-read text"
blog post structure


How to duplicate a post in WordPress, plus 4 reasons why!

10 September 2020 | 10 Comments | Willemien Hallebeek

If you write content in WordPress, duplicating a post can come in quite handy. It can save you a lot of valuable time to clone a post and adjust the content, instead of starting from scratch with every post you write. Fortunately, cloning a post becomes very easy with the Yoast Duplicate post plugin. In …

Read: "How to duplicate a post in WordPress, plus 4 reasons why!"

How to set up a cornerstone content strategy with Yoast SEO

On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll …

Read: "How to set up a cornerstone content strategy with Yoast SEO"
internal links metaphor roads

Should you optimize your content for questions?

28 July 2020 | 20 Comments | Fleur Heesen

Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why …

Read: "Should you optimize your content for questions?"

SEO Copywriting

Excellent copywriting is one of the three pillars of good content SEO. The other two are doing thorough keyword research (to determine what you should write about) and creating a clear site structure.

Our posts in this archive cover tips on how to write content that people want to read and share and that ranks well in the search engines.