SEO copywriting training

  • Online course that makes you write awesome copy that ranks.
  • In just 6 to 8 hours you’ll cover all necessary steps from picking your focus keyword to publishing.
  • You’ll end up with a ready-to-publish blogpost. You can even get personal feedback from an SEO expert.

SEO copywriting training

$149 / year
  • Use the right keywords to attract more readers
  • Make your copy more pleasant to read
  • Optimize your text for Google to rank higher
  • Have a Yoast expert review your blogpost

Training + feedback

$199 / year
  • Use the right keywords to attract more readers
  • Make your copy more pleasant to read
  • Optimize your text for Google to rank higher
  • Have a Yoast expert review your blogpost

Yoast training subscription

$499 / year
  • Get all 9 SEO courses to fully optimize your website and its contents
  • New courses are added automatically & free of charge
  • Get access to exclusive Premium content
  • Save 60% with this training bundle!

Full-impact SEO writing training

Would you like to rank higher in Google? Then you’ll need web texts that are well-written and optimized for search engines. And that’s hard – if you don’t know how to do it. Fortunately, you can crack this skill in just 1 SEO writing course! After this training

  • Your texts will be a breeze to read for readers and search engines alike;
  • Your copy will hook visitors from Google and keep them engaged to the very end;
  • Your content will be unique, well-structured and on point; exactly what the search engines need to rank your page.
  • You’ll know more about picking the right keywords and topics few people are looking for.
  • You'll know what to write about to attract more readers.

Bottom line: You’ll stop missing out on a lot of potential visitors. After applying everything you have learned in this training, your pages will be ready to rank higher. Moreover, your articles will discuss the topics your audience is searching for. So you’ll get more visitors, who read more of your content.

Get the SEO copywriting training Only $149 (ex VAT) for SEO writing course

What topics are covered in this SEO copywriting training?

The training consists of 5 modules, covering all steps to create awesome copy that ranks. It’s thorough, but sliced into bite-size chunks:

  1. Introduction to SEO copywriting: Do you think that you are already paying enough attention to copy? You’re probably not. It’s hard to overestimate the value of copy for higher rankings. You’ll learn why website copy is so important for SEO and how Google understands text.
  2. Find out what your audience wants to read: To attract readers, you need to know what they want to read. Keyword research will help you determine what you could rank for and therefore what to write about. Stop guessing. Start learning the basics of keyword research yourself.
  3. Setting up your articles: We’ll help you structure your ideas and turn them into writing that makes sense and match the needs of your audience. This preparation makes the actual writing a lot easier and more effective!
  4. Write readable and unique copy: You’ll discover different methods to make your text readable and engaging. The outcome: your readers get to the end of every page (and to your call to action) without any effort. And they’ll be more likely to share your content with others as well. (includes separate lesson on e-commerce copy!)
  5. Editing your writing and using the Yoast SEO plugin: We’ll provide you with some tips and tricks on how to find and improve mistakes or misspellings you might have made while writing. After this, it’s time to further optimize your text for search engines. We’ll explain the principles and you’ll see why our (free) Yoast SEO plugin makes this super easy by giving great feedback on your writing.
  6. Bonus: use our step-by-step template to write the optimal SEO blog post!

Get the SEO copywriting training with feedback Only $199 (ex VAT) for SEO course incl. your ready-to-publish text

“Why can’t I just watch some free YouTube videos?”

Oh, you can. If you have that much spare time, feel free to watch all 41,600 videos on SEO copywriting that YouTube has to offer. Or … save your time for the actual writing. And relax, knowing an expert has compiled all relevant tips for you.

Free YouTube videos:

The SEO copywriting course by Yoast:

You get lost in a maze of would-be SEO experts Yoast is 1 of the most reputable SEO specialists in the world
One video contradicts another. How do you know what advice to follow? Trust our proven track record. Brands such as Facebook, eBay and The Guardian rely on us for SEO advice. Everything in this course comes from our own experience
Getting tips is 1 thing. But how do you know if you’re implementing them correctly? Get feedback from a Yoast expert on your SEO copy for only $50!
Good luck trying to watch all of those YouTube videos 1 Yoast SEO copywriting course tells you all you need to know about writing for Google. We filter the clutter

Get the SEO copywriting training with feedback Only $199 (ex VAT) for SEO course incl. feedback on your writing

For the SEO writing nitwit or the already-genius?

This SEO copywriting course is for all people who realize that SEO writing is the key to ranking high in Google. And who want to get the skills and confidence to write it themselves. Over 75,000 students have enrolled in Yoast Academy before you. Some of them newbies. Some of them experts. All of them learned tons thanks to our courses. Read what they have to say about this course:

Great to start:

Great to dig deeper:

"In-depth course training – you can start learning some great insights right away that you can apply to your website."

TD Bauer

"If you want to really take your online writing skills to the next level and save time finding training sources, odds are you’re going to get value from this course." Jay Neill

Did you just start SEO writing or do you have years of writing experience? Doesn’t matter. If you want to improve your writing for Google, this course is for you. And no technical skills are needed.


Your heart says ‘yes’, but your boss says ‘maybe’?

Need to convince your boss? Just give them these 3 reasons why the SEO writing training by Yoast is your best option:

  1. This is the only SEO writing course you need. Yoast is a worldwide authority in SEO, with a proven track record. Brands such as Facebook, eBay and The Guardian rely on us for SEO advice.
  2. It’s a very reasonable time investment: 6 to 8 hours in total to write better copy for your web page. Spread it out as you like. And you’ll end up with text for a page on your own site.
  3. You get it at a very competitive price. Try finding another full-day SEO copywriting course of this level, including personal feedback, for only $199, or $149 if you’re confident you can do it alone. Plus: for that price, your boss can book a freelance copywriter for no longer than a couple of hours. For 1 single project. After this training, you’ll be able to do it in-house and save your boss budget and valuable briefing and correction time.

Get the SEO copywriting training Only $149 (ex VAT) for SEO writing course


Use your SEO writing skills in any language

All of the material in this SEO copywriting course is in English. And good to know: we can only provide feedback for texts written in English or Dutch. But of course, the SEO principles are the same for all languages.


2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy! Would you like to bulk order multiple courses at once? Pick any SEO training you like and send an email to sales@yoast.com with your request. Our sales team will get back to you.


 

You’ll get all of the SEO writing experience we’ve acquired in more than 10 years – in 1 course. You get access for a whole year to our top-notch course content:

  • 2 hours of instructional videos, sliced into 23 bite-sized clips
  • 14 quizzes to train what you’ve learned

You end up with:

  • A ready-to-publish text for your own website
  • A list of relevant keywords for your website
  • Personal feedback by a Yoast expert, if you choose the feedback package

You can dig deeper into topics you want to know more about, thanks to:

  • 14 PDF files so you can easily check the tips again while writing

Want to prove your skills to your clients or boss? After completing the training, you’ll get an SEO copywriting badge and certificate.

Get the SEO copywriting training with feedback Only $199 (ex VAT) for SEO course incl. feedback on your writing

Get an SEO copywriting training certificate

It’s nice to prove your skills to others: clients, competitors … After coseo copywriting trainingmpleting this SEO copywriting course, you’ll receive a certificate. It’ll be personalized with your name and date of completion. On top of that, you’ll get an SEO copywriting certification badge, like the one on the right, to show on your site.


How much time do I need for this SEO writing course?

On average, students spend 6 to 8 hours on this SEO copywriting course. That’s all in: reading, watching, and writing your own blog post. But of course, you choose your own pace. It’s an online course and you get a whole year of access. So you can take it more at ease or as fast as you like: it’s up to you! And even after completing all the modules, you can go back to any module you’d like to check again.


Get the SEO copywriting training with feedback Only $199 (ex VAT) for SEO course incl. feedback on your writing

Not sure yet? Take some free lessons!

You can take free trial lessons of all our courses. The SEO copywriting course actually features four free trial lessons! Take these actual course lessons to see whether the training is for you, no strings attached!