SEO copywriting training

  • Online course that makes you write awesome copy that ranks.
  • In just 6 to 8 hours you’ll cover all necessary steps from picking your focus keyword to publishing.
  • You’ll end up with a ready-to-publish blogpost. You can even get personal feedback from an SEO expert.

SEO copywriting training

  • Use the right keywords to attract more readers
  • Make your copy more pleasant to read
  • Optimize your text for Google to rank higher
  • Have a Yoast expert review your blogpost
  • Find out what site structure gets your most important copy ranked

Content bundle

  • Instant access to our 3 content SEO courses
  • Get to the bottom of keyword research to attract more readers
  • Create excellent content that ranks
  • Find out what site structure gets your most important copy ranked
  • Save over 22%

Yoast training subscription

$499 / year
  • Get all 9 SEO courses to fully optimize your website and its contents
  • New courses are added automatically & free of charge
  • Get access to exclusive Premium content
  • Save 60% with this training bundle!

Full-impact SEO writing training

Would you like to rank higher in Google? Then you’ll need web texts that are well-written and optimized for search engines. And that’s hard – if you don’t know how to do it. Fortunately, you can crack this skill in just 1 SEO writing course! After this training

  • Your texts will be a breeze to read. So your audience reaches the end of every page without any effort.
  • You’ll write faster and rank higher because you know how to prepare before writing. You’ll stop trusting your gut feeling in structuring your text.
  • You’ll know more about picking the right keywords and topics few people are looking for. You'll know what to write about to attract more readers.

Bottom line: You’ll stop missing out on a lot of potential visitors. After implementing everything you have learned in this training, your pages will be ready to rank higher. Moreover, they’ll be on topics more people are searching for. So you’ll get more visitors, who read more of your content.

Get the SEO copywriting training Only $199 (ex VAT) for SEO course incl. your ready-to-publish text

What topics are covered in this SEO copywriting training?

The training consists of 6 modules, covering all steps to create awesome copy that ranks. It’s thorough, yet sliced into convenient portions:

  1. Why is SEO writing so important? Do you think that you are already paying enough attention to copy? You’re probably not. It’s hard to overestimate the value of copy for higher rankings. You’ll learn why the copy of your website is of great importance for SEO.
  2. Find out what your audience wants to read To attract readers, you need to know what they want to read. Keyword research will help you determine what you could rank for and therefore what to write about. Stop guessing. Start learning the basics of keyword research yourself.
  3.  Setting up an article more easily We’ll help you structure your ideas and turn them into a logical piece of writing. This preparation phase of copywriting makes the actual writing a lot easierOn top of that, you’ll know how to make smart use of key sentences, paragraphs and headings.
  4.  Make your copy more pleasant to read You’ll discover different methods to increase the readability of your text. It’s not just about writing shorter sentences. Moreover, we’ll guide you on how to find and create a style that suits both you and your audience. The outcome: your readers get to the end of every page (and to your call to action) without any effort. And they’ll be more likely to share your content with others as well.
  5. Editing your writing and using the Yoast SEO plugin We’ll provide you with some tips and tricks on how to find and improve mistakes or misspellings you might have made while writing. After this, it’s time to further optimize your text for search engines. We’ll explain the principles and you’ll see why our Yoast SEO plugin makes this super easy. For example, by suggesting where to use the keyword in your text. It’s up to you whether you get the free or Premium Yoast SEO plugin for this module.
  6. Publish your text and reach your audience Last but not least, you’ll have to publish your content. What are the dos and don’ts for that? Which channels should you use? And how can you benefit from the same content multiple times?
  7. Stay up to date forever We said there were 6 modules. We lied. You get a nice extra gift: free access to the mini SEO course ‘Yoast updates’. In this video series, Joost de Valk himself talks you through the latest changes in SEO, WordPress and our plugins. We’ll update you every 3 to 4 months. So you can feel comfortable knowing you are updated regularly. Forever and after.

Get the SEO copywriting training Only $199 (ex VAT) for SEO course incl. your ready-to-publish text

“Why can’t I just watch some free YouTube videos?”

Oh, you can. If you have that much spare time, feel free to watch all 41,600 videos on SEO copywriting that YouTube has to offer. Or … save your time for the actual writing. And relax, knowing an expert has compiled all relevant tips for you.

Free YouTube videos:

The SEO copywriting course by Yoast:

You get lost in a maze of would-be SEO experts Yoast is 1 of the most reputable SEO specialists in the world
One video contradicts another. How do you know what advice to follow? Trust our proven track record. Brands such as Facebook, eBay and The Guardian rely on us for SEO advice. Everything in this course comes from our own experience
Getting tips is 1 thing. But how do you know if you’re implementing them correctly? Get feedback from a Yoast expert on your SEO copy
Good luck trying to watch all of those YouTube videos 1 Yoast SEO copywriting course tells you all you need to know about writing for Google. We filter the clutter
You have to put a lot of effort into staying up to date. Or accept that the competition outruns you You get a free SEO update every 3 to 4 months. And as long as the internet exists

Get the SEO copywriting training Only $199 (ex VAT) for SEO course incl. feedback on your writing

For the SEO writing nitwit or the already-genius?

This SEO copywriting course is for all people who realize that SEO writing is the key to ranking high in Google. And who want to get the skills and confidence to write it themselves. Over 6,680 students have enrolled in Yoast Academy before you. Some of them newbies. Some of them experts. All of them learned tons thanks to our courses. Read what they have to say about this course:

Great to start:

Great to dig deeper:

"In-depth course training – you can start learning some great insights right away that you can apply to your website."

TD Bauer

"If you want to really take your online writing skills to the next level and save time finding training sources, odds are you’re going to get value from this course." Jay Neill

Did you just start SEO writing or do you have years of writing experience? Doesn’t matter. If you want to improve your writing for Google, this course is for you. And no technical skills are needed.

Your heart says ‘yes’, but your boss says ‘maybe’?

Need to convince your boss? Just give them these 3 reasons why the SEO writing training by Yoast is your best option:

  1. This is the only SEO writing course you need. Yoast is a worldwide authority in SEO, with a proven track record. Brands such as Facebook, eBay and The Guardian rely on us for SEO advice.
  2. It’s a very reasonable time investment: 6 to 8 hours in total to write better copy for your web page. Spread it out as you like. And you’ll end up with text for a page on your own site.
  3. You get it at a very competitive price. Try finding another full-day SEO copywriting course of this level, including personal feedback, for only €199. Plus: for that price, your boss can book a freelance copywriter for no longer than a couple of hours. For 1 single project. After this training, you’ll be able to do it in-house and save your boss budget and valuable briefing and correction time.

Use your SEO writing skills in any language

All of the material in this SEO copywriting course is in English. And good to know: we can only provide feedback for texts written in English or Dutch. But of course, the SEO principles are the same for all languages.

2 or more people to train?

Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy! Would you like to bulk order multiple courses at once? Pick any SEO training you like and send an email to with your request. Our sales team will get back to you.


What is included in this SEO writing training?

You’ll get all of the SEO writing experience we’ve acquired in more than 10 years – in 1 course. You get access for a whole year to our top-notch course content:

  • 2 hours of instructional videos, sliced into 14 bite-sized clips
  • 11 quizzes to train what you’ve learned

You end up with:

  • A ready-to-publish text for your own website
  • Including free personal feedback by a Yoast expert
  • A list of relevant keywords for your website

You can dig deeper into topics you want to know more about, thanks to:

  • 11 PDF files so you can easily check the tips again while writing
  • Our success eBook SEO for WordPress (value: €25 but you get it for free)
  • Bonus: an extra video SEO update every 3 to 4 months to keep you on top of your SEO game. Forever.

Want to prove your skills to your clients or boss? After completing the training, you’ll get an SEO copywriting badge and certificate.

Get the SEO copywriting training Only $199 (ex VAT) for writing texts that rank in Google

Get an SEO copywriting training certificate

It’s nice to prove your skills to others: clients, competitors … After coseo copywriting trainingmpleting this SEO copywriting course, you’ll receive a certificate. It’ll be personalized with your name and date of completion. On top of that, you’ll get an SEO copywriting certification badge, like the one on the right, to show on your site.

How much time do I need for this SEO writing course?

On average, participants spend 6 to 8 hours on this SEO copywriting course. That’s all in: reading, watching, and writing your own blogpost. But of course, you choose your own pace. It’s an online course and you get a whole year of unlimited access. So you can take it more at ease or as fast as you like: it’s up to you! And even after completing all the modules, you can go back to any module you’d like to check again.

Not sure yet? Take a free lesson!

You can take free trial lessons of all our courses. Take one actual course lesson to see whether the training is for you, no strings attached!