Yoast SEO: the #1 WordPress SEO plugin

  • SEO made easy!
  • Get more visitors from Google, Bing and social media
  • Increase your readers' engagement
  • Includes complimentary access to Yoast SEO academy
 $89 (ex. VAT) Add 1 to save 5%
Free version available Rated 4.8 stars by 27,402 users

What does the Yoast SEO plugin do?

Yoast SEO makes sure your site meets the highest technical SEO standards. It also gives you the tools to optimize your content for SEO and overall readability.


What our users say

Avatar of Geoff Wilkings

I am thrilled beyond belief with Yoast's plugins; they have helped me reach number 1, yes that right NUMBER 1 for most search terms I have sought out on Google. Yes, I have to do a lot of work, but I follow the steps outlined, and over time, I'm ranking top on Google. I can't believe it, thank you, Yoast.

Geoff WilkingsGeoff Wilkings Photography

Avatar of Mika E

"The free version of Yoast SEO gives you lots of tools to help you do well in the search results. Yoast SEO Premium makes many tasks much easier." Literally this is why I pay for it. I COULD do everything myself, but it's worth not :)

Mika EIpstenu

Get started with Yoast SEO

Choose your preferred version and start optimizing right away!

Yoast SEO Free plugin

Yoast SEO will take care of all your site’s technical SEO and help you optimize your site.

Download Yoast SEO Free »

Yoast SEO Premium plugin

Save time, get all features to take your SEO to the next level and unlock access to Yoast SEO academy

 $89 (ex. VAT) Add 1 to save 5%

All Yoast plugins

Get the most out of your Yoast SEO plugin and add all the plugins that fit your needs.

Check out all Yoast SEO plugins »

Let’s have a closer look at Yoast SEO Premium

Read on to find out exactly how it can help you to compete, and to learn about all of the additional SEO features we add to your site!

Create SEO-friendly content

Free plugin feature:

Use the SEO and readability analysis to create content that helps you rank in the search results.

Premium plugin feature:

The intelligent word forms recognition* automatically takes different word forms into account. Add synonyms and related keyphrases to write totally natural content.
* Available in English, Dutch, German, French, Russian, Italian, Spanish, Swedish, Portuguese, Polish, Arabic, Hebrew, Hungarian, Norwegian, Turkish, Czech and Indonesian & more languages to come!

Save time with Yoast SEO workouts

Premium plugin feature:

SEO is hard work. And it can be quite overwhelming at times too. Get your site into shape by working on your SEO regularly with the actionable SEO workouts, right in Yoast SEO.

Set up a solid internal linking structure

Premium plugin feature:

Help Google understand your site’s structure by adding a solid internal linking structure. Use the powerful internal linking tools in Yoast SEO that tell you exactly where you can improve.

Prevent your visitors from ending up on dead links

Premium plugin feature:

Avoid 404 errors and dead-ends on your site. The redirect manager automatically creates and manages redirects when you move or delete content

Automatically adds structured data to help Google understand your site

Free and Premium plugin feature:

Adding structured data is one of the most effective ways of getting your site noticed by search engines. Yoast SEO automatically adds the right structured data and comes with options for you to enrich your site with extra structured data. Increases your chances to get rich results!

Make sure you have no unlinked content on your site

Premium plugin feature:

Catch hard-to-find, unlinked content. The orphaned content filter, along with the orphaned content workout, helps you find and fix dead-ends and hidden content on your site.

Preview your content for search results and social media

Free plugin feature:

What will your content look like when it’s out there? Use the Google preview to see what your content will look like in the search results

Premium plugin feature:

The Social previews feature helps you visualize and optimize what your post will look like when shared online.

Integrates with other platforms

Free and Premium plugin feature:

Boost the relevance of your content by optimizing for related keywords people actually use. Available for 100+ countries & powered by Semrush.
And use Yoast SEO in Elementor and the Zapier integration lets you send out your published posts to any of its 2000+ destinations in a click.

24/7 Premium support

Get a whole year of premium support. Contact us easily at any time to get help, advice, or troubleshooting from our expert support team. From help getting started, to expert debugging, we’re available 24/7.

Compare the Free and Premium plugin

While the free version of Yoast SEO gives you a lot of tools to help you do well in the search results, Yoast SEO Premium automates many SEO, making your workload much easier.

How can Yoast SEO help?
Premium
Free

How can I learn more about SEO?

Premium

Get access to all SEO training courses

Free

Get access to the free SEO training courses

SEO takes a lot of time!

Premium

All Premium features are aimed at saving you time. Use the Workouts to start optimizing quickly!

Free

You’ll have to put in some extra time and effort

Can I make optimizing my content less frustrating?

Premium

You can use the Premium readability analysis

Free

You can use the readability analysis

The wrong page is ranking for some keywords!

Premium

Use the internal linking features to make sure Google knows which pages are most important!

Free

You’ll have to find related pages manually, and link them manually, to create an internal linking structure

I have a lot of broken pages (404s)

Premium

Automatically redirect pages you remove, and easily manage your redirects!

Free

Manually create redirects for every page you remove.

I need more help using Yoast SEO

Premium

Ask your questions to the 24/7 available support team

Free

Find your answers in the help center or the free support forums

Do I have to use the same keyword all the time?

Premium

You can also use plurals or other word forms, synonyms, and related keywords

Free

You can only use 1 keyword and word forms are not supported

How do I keep track of all my pages and posts?

Premium

Get a warning when your most important pages haven’t been updated for six months.

Free

Keep track of your pages yourself

I don’t know how to add structured data

Premium

We add all your structured data automatically!

Free

We add all your structured data automatically!

Bonus! Yoast SEO Premium comes with full access to all Yoast SEO academy training courses

  • Covers all SEO topics, from beginner to advanced.
  • Developed by world-class SEO experts
  • Find real-life best practices to add to your toolkit
  • Comprehensive, engaging and easy to follow
  • Get ready-to-use templates for your SEO strategy
Learn all about the SEO training courses

Get started with Yoast SEO

Choose your preferred version and customize it, if needed

Yoast SEO Free plugin

Take your site’s SEO to the next level!

Download the Yoast SEO Free plugin »

Yoast SEO Premium plugin

Save time, get all features and full Academy access

 $89 (ex. VAT) Add 1 to save 5%

All Yoast plugins

Get the most out of your Yoast SEO plugin and add all the plugins that fit your needs.

Check out all Yoast SEO plugins »