SEO essentials: 16 must-reads for higher rankings

Looking for deeper knowledge, as well as practical insights on core SEO themes? Search no longer! At Yoast, we write about search engine optimization on a daily basis. Now and then, we post long-reads that truly cover all aspects of an essential SEO topic, such as keyword research, robots.txt and site structure. Here, you’ll find the complete list of our ultimate SEO guides.

  • WordPress SEO: the definitive guide

    The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!

  • Keyword research for SEO: the ultimate guide

    The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.

  • SEO copywriting: the ultimate guide

    SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

  • Site structure: the ultimate guide

    Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.

  • Duplicate content: Causes and solutions

    Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

  • rel=canonical: the ultimate guide

    The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!

  • The ultimate guide to robots.txt

    The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!

  • The ultimate guide to the meta robots tag

    With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

  • Structured data with the ultimate guide

    To get search engines to fully understand your site, you need structured data in the form of This guide helps you on your way.

  • hreflang: the ultimate guide

    This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

  • WordPress security in a few easy steps

    Simple steps you can take to improve your site's security. This WordPress security guide we wrote in collaboration with Sucuri has it all!

  • WordPress hosting, partners vetted by Yoast

    A crucial decision for your WordPress site: which hosting party should you select? Check out our list of vetted WordPress hosts!

  • Ecommerce usability: the ultimate guide

    Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

  • Mobile SEO: The ultimate guide

    Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!

  • Small business SEO and local search: the ultimate guide

    This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!

  • Blogging: The ultimate guide

    This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!