SEO essentials: 16 must-reads for higher rankings

Looking for deeper knowledge, as well as practical insights on core SEO themes? Search no longer! At Yoast, we write about search engine optimization on a daily basis. Now and then, we post long-reads that truly cover all aspects of an essential SEO topic, such as keyword research, robots.txt and site structure. Here, you’ll find the complete list of our ultimate SEO guides.

  • The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!

  • The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.

  • SEO copywriting is both a key element and a challenge in every SEO strategy. This guide covers all the phases of a good copywriting strategy.

  • Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.

  • Ready to reach for the stars with your Shopify online store? This Shopify SEO ultimate guide will tell you what you need to do to get there.

  • The canonical URL allows you to tell search engines that certain similar URLs are actually one and the same. Learn how to use rel=canonical!

  • The robots.txt file is a file you can use to tell search engines where they can and cannot go on your site. Learn how to use it to your advantage!

  • With the meta robots tag you can control what search engine spiders do on your site. Learn what it does right here!

  • To get search engines to fully understand your site, you need structured data in the form of This guide helps you on your way.

  • This guide discusses what hreflang is, what it is for and gives in-depth information on how to implement it for your multilingual websites.

  • If you're working with or using WordPress, then you should always think about your site's security. Here are our top tips for staying safe.

  • Getting rid of duplicate content is a very important task for an SEO. This article discusses common causes & how to identify and fix duplicate content.

  • Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

  • Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!

  • This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!

  • This ultimate guide covers all the important aspects of blogging. Find out how to set up a successful blog or how to make yours even better!