Free

Learn the basics of SEO, WordPress, and our Yoast SEO plugin for free.
Free
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Premium

Get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin.
$99 / year
Get Yoast SEO Premium Including 1 year free updates and support
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Why Yoast SEO academy?

  • Covers all SEO topics, from beginner to advanced.
  • Developed by world-class SEO experts and university-trained teachers.
  • Find real-life best practices to add to your toolkit.
  • Comprehensive, engaging and easy to follow.
  • Get ready-to-use templates for your SEO strategy.

Get practical!

  • Theory only goes so far: train actual skills in the Yoast SEO academy;
  • Templates and step-by-step plans guide you from theory to the real world;
  • Optional assignments & challenging quizzes foster long-term knowledge retention.

And the cherries on top…

  • Automatic access to all new courses;
  • Webinars, conference talks and deep dives from the best in the business;
  • Includes badges and certificates to display your expertise on your website.

What our students say...

Rated 4,6 out of 5 stars by our 350,000+ academy students!

Yoast has helped me by making it incredibly easy to optimize all my on-page elements on my WordPress site, to get me from 0 to a consistent 3,000 monthly page views. I couldn't have done it without you guys. On top of the effortless on-page optimization, Yoast has an incredibly thorough and in-depth content catalog on their website that has allowed me to learn so much about SEO.

Peter Conley  - Producer & Web Designer

"I've subsribed to Yoast premium, follow their online tutorials and stared to implement their suggesions on my wordress site. There's so much to learn and it is easy to understand even without having a technical background. Their newletters provide me with further tips and I am confident that I'll be able to dispense with expensive SEO providers in the future. Yoast Premium turns out to be money well spent. Highly recommended!"

Stefan Oloffs  - German Language Coach

Compare Free and Premium and see what’s included

Let us take you by the hand and give you SEO nuggets to help you outrank your peers. Choose the plan that suits you.

Yoast SEO academy Free

Yoast SEO academy Free contains:

  • SEO for beginners training
  • WordPress for beginners training
  • Yoast SEO for WordPress plugin training
  • WordPress block editor training
  • Structured data for beginners training
  • SEO news webinar replays
Free

Yoast SEO Premium + academy

Yoast SEO Premium + academy contains:

  • All-around SEO training
  • International SEO training
  • Keyword research training
  • Local SEO training
  • Ecommerce SEO training
  • SEO copywriting training
  • SEO for beginners training
  • Site structure training
  • Structured data for beginners training
  • Technical SEO training
  • WordPress block editor training
  • WordPress for beginners training
  • Yoast SEO for WordPress plugin training
  • Understanding structured data training
  • The Yoast SEO Premium plugin
$8.25 / month
Get Yoast SEO Premium Including 1 year free updates and support
$99 / year
Get Yoast SEO Premium Including 1 year free updates and support

Read more about the included courses

All-around SEO training

In this course, you’ll learn practical SEO skills on every key aspect of SEO, to make your site stand out.

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International SEO training

Want to reach visitors in different countries? Tell Google to rank different language variations of a page for different regions. How? Find out in our International SEO training course!

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Keyword research training

Do you know the essential first step of good SEO? It’s keyword research. In this training, you’ll learn how to research and select the keywords that will guide searchers to your pages.

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Local SEO training

Learn how to rank in the local search results. Find out how you can improve your online presence to attract more customers to your shop.

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Ecommerce SEO training

Learn how to set up a top-notch ecommerce SEO strategy. This will help you increase the visibility of your webshop on search engines and turn more visitors into customers.

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SEO copywriting training

Great content ranks! In this SEO copywriting training, we help you perfect your copywriting skills. Find out how to write copy that readers and search engines can’t resist.

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SEO for beginners training [Free]

Don’t know much about SEO yet, but eager to learn? In this free SEO for beginners training, we tell you how Google works. Includes lots of quick and easy tips to improve your site!

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Site structure training

Improve your rankings with a good site structure that helps Google and your visitors understand your website. Put a spotlight on the most important pages on your site with a proper linking strategy. Find out how in this training!

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Structured data for beginners training [Free]

Learn how to get attention-grabbing rich results that stand out in the search results! Find out how Yoast SEO helps you add structured data effortlessly!

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Technical SEO training

Find out what errors are hurting your site’s SEO and learn to solve them with the Technical SEO training!

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WordPress block editor training [Free]

Learn how you can create amazing content within the WordPress block editor. Find out how to easily switch from the classic editor to the block editor.

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WordPress for beginners training [Free]

Learn the ins and outs of creating and maintaining a WordPress website. Find out what you need to do to set up your own WordPress website!

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Yoast SEO for WordPress plugin training [Free]

The Yoast SEO for WordPress plugin training makes sure you use the plugin to its full potential. So you save time and effort by getting the settings just right!

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Understanding structured data training

Take a deep dive into the world of structured data. Learn all about the concepts and terms related to structured data in detail. Sequel to ‘Structured data for beginners’.

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