Do you sometimes feel a bit lost on your own site? Are you proudly adding content to your blog every day, but not sure what you're creating all those tags and categories for? Or, do you have difficulties getting through your endless list of products?
Whether you have a website, blog or shop; if you want it to rank, you need an excellent site structure. When you create a site structure that makes sense, Google understands what your site is about. If Google understands your site better, you're already three steps ahead of your competitor! As a bonus, if Google understands your site better, your visitors will find their way more easily as well!
Creating and maintaining a site structure that works is not something you can do overnight. It requires some thorough thinking about what's your most important content, how to make this clear to Google (and your users). And foremost, it needs continuous re-evaluation, and adaptation, to make sure it still fits your website.
What will you learn?
After this course, you’ll know how to structure your site's content: how to set up an overall structure, how to create a hierarchy in your shop and what structure suits your blog best. Furthermore, we'll provide tips and tricks on how to maintain it. In three modules you’ll learn about all the important aspects of site structure and SEO.
1. Introduction to site structure
First things first: why does site structure matter? To understand this you need to have a basic understanding of how Google works. We'll explain this, and show how a well-structured site will help Google and your visitors to fully understand what your site is about. Furthermore, you'll learn about the concepts that are both related to site structure, as well as important for SEO.
2. Ideal site structure
An ideal site structure will look like a pyramid. You can create a pyramid with the help of taxonomies, like categories, subcategories, and tags. In this module, we'll explain the difference between these, and we'll show you how to implement taxonomies well, step by step. On top of that, we'll explain how to technically optimize your structure.
3. Improving your site structure
Cornerstone content should be the most important content on your website. It has to be on top in your site's pyramid, and you can show how it's related to other content by internal linking. In this module, we'll explain this concept and how to use it to your advantage. Furthermore, we'll provide tips and tricks on how to implement some quick wins on your site.
4. Yoast updates
Because SEO is dynamic, Joost talks you through the latest changes in SEO, WordPress and our plugins, in this module. We'll update you every 3 to 4 months. This way, your knowledge will always be up to date!
2 or more people to train?
Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy!
Would you like to bulk order multiple courses at once? Pick any SEO training you like and send an email to firstname.lastname@example.org with your request. Our sales team will get back to you.