After this training...
- You’ll create the optimal site structure for visitors and search engines alike
- You’ll be able to rank for important keywords with powerful SEO landing pages
- You’ll be able to improve traffic to your most important sales or blog pages
- Your internal links will keep people on your site longer
- You’ll know how to categorize and tag your content
- You’ll be able to maintain your optimized site structure by using redirects
This Site structure training is for you because:
- You’re struggling to make your most important pages rank
- Your most important pages aren’t getting the most traffic
- You want to maintain control over your content on your growing website
- You want to improve sales by setting up an effective internal linking structure
- New articles aren’t showing up in the search results
What topics are covered in this Site structure training?
- Introduction to site structure
- Why Google needs a good site structure to rank your pages
- The basic elements of a good site structure: site organization and contextual linking
- Why site structure is a problem no plugin can solve, and you have to do it yourself.
- How more visitors will end up on important pages with a clear site structure.
- Organizing your site
- How using categories and tags help SEO by organizing your site
- How to set up a good menu and breadcrumbs
- How archive pages help you rank for important keywords
- Contextual linking
- How to improve traffic and sales by using links within your content
- How to make sure people will actually read your most important content
- How to tell Google which page you want to rank
- Landing pages
- How to structure a good SEO sales page
- How to structure your most important blog posts
- Maintaining your site structure
- Why maintaining your site structure is important
- How adding redirects helps you to manage content you want to delete
- How to prevent pages from competing for rankings
- How to make sure your linking structure stays effective when your site grows
2 or more people to train?
Would you like to get this course for multiple people in your team? That’s a great idea, because you get discounts when you buy in bulk (up to 50%). Just purchase the number of courses you need. You can then assign them to your team members or colleagues with one click of a button in your MyYoast account. It really is that easy! Would you like to buy different courses at once? Feel free to send an email to sales@yoast.com with your request. Our sales team will get back to you.