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Must read articles about SEO Basics

  • What does Google do?

    What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is SEO?

    What is SEO? »

    What is SEO? SEO is the acronym for Search Engine Optimization. With SEO you aim to make websites rank high in Google. Learn the basics here!

  • What is content marketing?

    What is content marketing? »

    Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

  • What is crawlability?

    What is crawlability? »

    What is crawlability? In what ways could you block Google from crawling (parts of your) site? Why is crawlability important for SEO?

Recent SEO Basics articles


What is site structure and why is it important?

1 November 2018 by - 12 Comments

Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure. So, better get it right! It’s also a very actionable part of …

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SEO Basics: site structure



The 6 most common SEO mistakes and how to avoid them

1 October 2018 by - 33 Comments

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …

Read: "The 6 most common SEO mistakes and how to avoid them"
SEO basics: SEO mistakes

Four ways you could benefit from a Yoast SEO training certification

3 September 2018 by - 4 Comments

Once you finish a Yoast Academy SEO training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. In this way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is SEO training certification, really? Does it …

Read: "Four ways you could benefit from a Yoast SEO training certification"
SEO certification



Basic SEO training / SEO for beginners: What’s the difference?

Yesterday, Yoast Academy released a new and improved Basic SEO course. But wait, didn’t Yoast release a free SEO for beginners course just a couple of months ago? Yes, we did. So what’s the difference? Doesn’t the SEO for beginners training also cover the basics? Why should you pay for access to the Basic SEO …

Read: "Basic SEO training / SEO for beginners: What’s the difference?"
New Basic SEO training