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Must read articles about SEO Basics

  • What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is SEO? »

    What is SEO? SEO is the acronym for Search Engine Optimization. It's the practice of optimizing your web pages to make them reach a high position in Google.

  • What is content marketing? »

    Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

  • What is crawlability? »

    What is crawlability? In what ways could you block Google from crawling (parts of your) site? Why is crawlability important for SEO?


Recent SEO Basics articles

What is a permalink?

15 January 2020 | Edwin Toonen

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the …

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SEO basics: what is a permalink


What is cornerstone content?

20 December 2019 | 8 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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cornerstone content


The beginner’s guide to Yoast SEO

4 October 2019 | 5 Comments | Michiel Heijmans

Imagine you have a website but know nothing about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool for effortlessly optimizing your site and its pages for Google, Bing, and Yandex. So you install the Yoast SEO plugin or the Yoast SEO extension and follow the instructions. What’s next? While it’s unlikely …

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What’s technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …

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