Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users an excellent user experience. In this SEO basics article, you’ll find an overview of what …Read: "How to improve your mobile site?"
Want to learn about SEO Basics?
Take our All-around SEO training!
- Spice up your rankings with quick wins
- Make sure you get everything right
- Covers all important aspects of SEO
- On-demand SEO training by Yoast
Must read articles about SEO Basics
How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!
What is SEO? SEO is the acronym for Search Engine Optimization. It's the practice of optimizing your web pages to make them reach a high position in Google.
Blogging is a great SEO and marketing strategy. In this article, I'll share tips on how to start a blog and make it a success.
To a beginner, SEO seems like a black box. Now, in this beginner's guide to SEO we're opening that black box for you. Read on!
Recent SEO Basics articles
If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this …Read: "SEO tutorial for beginners: How to start with SEO?"
Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of your …Read: "What is on-page SEO?"
How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO: let me explain what Google does and how SEO works. In a way that is easy to follow, because understanding this really helps you create …Read: "What does Google do?"
HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open, or is there another type of icon or …Read: "What is HTTPS?"
If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important …Read: "What is orphaned content?"
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone …Read: "What is anchor text and how to improve your link text?"
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …Read: "What’s technical SEO? 8 technical aspects everyone should know"
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …Read: "What is content marketing?"
Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SEO and how you can get them for your …Read: "What are rich snippets?"