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Yoast - SEO for everyone

SEO basics

Search Engine Optimization can be a somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines. On top of that SEOs tend to use quite some jargon, especially on topics like analytics, technical SEO and WordPress.

We’d like to make SEO understandable for everyone! That’s why we’ve created this SEO basics category. If you read the posts in this category you’ll find out how Google works, what crawlability is and we’ll introduce you to some SEO and WordPress terminology, like slugs. On top of that we’ll explain in layman’s language how to improve the SEO of your website, for example, your mobile site.

An introduction

What is SEO? An explanation for beginners »

Do you own a website? Then you need to know more about SEO (search engine optimization). We'll explain what it is, and help you get started!

A more extensive guide

Complete beginner's guide to SEO »

To a beginner, SEO seems like a black box. Now, in this beginner's guide to SEO we're opening that black box for you. Read on!

Must read articles about SEO basics

  • What does Google do? »

    How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

  • How to start a blog »

    Blogging is a great SEO and marketing strategy. In this article, I'll share tips on how to start a blog and make it a success.

  • Free SEO training: SEO for beginners »

    Our free SEO for beginners training helps you find out how to make your site rank higher. Want to learn from world renowned experts for free? No problem!

  • SEO tutorial for beginners: How to start with SEO? »

    You've just started a new site and you want visitors to find you. So how do you start with SEO? Let's look at 7 steps to get you on track!

Recent SEO basics articles

SEO basics: What is crawlability?

What is crawlability, and why is it important for SEO? And in what ways could you block Google from crawling (parts of your) site? Read on!

How to use social media to reach your audience

Social media is a key aspect of every SEO strategy. In this post, Marieke gives you some fundamental tips on how to use social media.

The beginner’s guide to Yoast SEO

New to our plugin? Read this beginner's guide to Yoast SEO and be amazed at how little SEO knowledge it takes to optimize your website!

Browse through our SEO basics content posts. »