SEO basics

Search Engine Optimization can be a somewhat overwhelming subject. There are so many aspects that influence the ranking of your website in the search engines. On top of that SEOs tend to use quite some jargon, especially on topics like analytics, technical SEO and WordPress.

We’d like to make SEO understandable for everyone! That’s why we’ve created this SEO basics category. If you read the posts in this category you’ll find out how Google works, what crawlability is and we’ll introduce you to some SEO and WordPress terminology, like slugs. On top of that we’ll explain in layman’s language how to improve the SEO of your website, for example, your mobile site.


An introduction

What is SEO? An explanation for beginners »

What is SEO? If you have a website, you will want to know. In this post, we'll break it down for you and help you get started!

A more extensive guide

Complete beginner's guide to SEO »

To a beginner, SEO seems like a black box. Now, in this beginner's guide to SEO we're opening that black box for you. Read on!


Must read articles about SEO basics

  • How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

  • Blogging is a great SEO and marketing strategy. In this article, I'll share tips on how to start a blog and make it a success.

  • Our free SEO for beginners training helps you find out how to make your site rank higher. Want to learn from world renowned experts for free? No problem!

  • You've just started a new site and you want visitors to find you. So how do you start with SEO? Let's look at 7 steps to get you on track!


Recent SEO basics articles

What is crawlability? In what ways could you block Google from crawling (parts of your) site? Why is crawlability important for SEO?

Cornerstone content is the core of your website. Find out how to improve your site structure with cornerstone content.

Writing blog posts that are well-structured and SEO friendly at the same time can be challenging, but this guide shows you how!

Browse through our SEO basics content posts. »