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Must read articles about SEO Basics

  • What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is search engine optimization (SEO)? »

    What is SEO? SEO is the acronym for Search Engine Optimization. It's the practice of optimizing your web pages to make them reach a high position in Google.

  • How to start a blog »

    Blogging is a great SEO and marketing strategy. In this article, I'll share tips on how to start a blog and make it a success.

  • Complete beginner’s guide to SEO »

    To a beginner, SEO seems like a black box. Now, in this beginner's guide to SEO we're opening that black box for you. Read on!


Recent SEO Basics articles

What is anchor text and how to improve link text?

6 January 2021 | 7 Comments | Edwin Toonen

Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone …

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SEO basics: Anchor text

What’s technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …

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Ask Yoast: technical SEO

What is content marketing?

22 December 2020 | 5 Comments | Marieke van de Rakt

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …

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Blog post planning




What is local SEO?

4 August 2020 | 4 Comments | Michiel Heijmans

A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to make sure your local …

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What is a landing page? And how does it work?

As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is …

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landing page in digital marketing

What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a …

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outbound links sponsored nofollow and UGC