Want to learn about SEO Basics?

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the …

You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme and wrote some content. You hit publish on your first post. Time to rake in that traffic, right? But, when looking for your own site in Google you can’t seem to find it anywhere. You throw your hands …

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

You’ve had this great idea. You’ve built this amazing website. And then, you want that website to attract visitors! You want to be found! What to do? How do you get started with SEO? How do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 …

Imagine you have a website but know nothing about SEO. But you’ve heard about Yoast SEO and people have told you it’s a great tool for effortlessly optimizing your site and its pages for Google, Bing, and Yandex. So you install the Yoast SEO plugin or the Yoast SEO extension and follow the instructions. What’s next? While it’s unlikely …

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s lots of fun, and a blog is a wonderful marketing tool! A new blog will allow you to make smart and strategic …

In SEO, we often talk about creating the right slug for a page. Of course, we’re not talking about the slimy creature that eats your plants. So, what is this ‘slug’, then? And why should you optimize it? In this post, we’ll explain all you need to know about it. What is a slug? A …

Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely spend its days forever waiting in vain for visitors to admire its outstanding content. For Google to find your post, it needs links from other …

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and you want …