How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!
What is SEO? SEO is the acronym for Search Engine Optimization. It's the practice of optimizing your web pages to make them reach a high position in Google.
Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.
What is crawlability? In what ways could you block Google from crawling (parts of your) site? Why is crawlability important for SEO?
A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to make sure your local …
Read: "What is local SEO?"
As simple as they sound, landing pages might be a confusing topic for site owners. What qualifies as a landing page and what doesn’t? Is every page you land on a landing page? What about Landing Pages in Google analytics? And, can you optimize them for conversion and search engines? Let’s dive in! What is …
Read: "What is a landing page? And how does it work?"
Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a …
Read: "What are sponsored, nofollow and ugc links, and why use them?"
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.
Read: "Complete beginner’s guide to SEO"
SEO is a way to get more traffic to your website. By ranking high in Google, you attract more people to your site. Eventually, your goal probably is to sell your stuff or to attract more regular visitors. To get more traffic to your site, you optimize your content for words people use. However, to …
Read: "What is search intent?"
Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and …
Read: "How to use Google Search Console: a beginner’s guide"
Now is the time to start with SEO. If you want your customers to find online too, you need to rank high. What to do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 steps …
Read: "SEO tutorial for beginners: How to start with SEO?"
Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you …
Read: "5 tips to improve your branding"
The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. It could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain …
Read: "What is a permalink?"
You’ve done all the hard work — got a hosting package, installed WordPress, picked a nice theme, and wrote some content. You hit publish on your first post. Time to rake in that traffic, right? But, when looking for your own site in Google you can’t seem to find it anywhere. You throw your hands …
Read: "5 reasons why your site isn’t showing up on Google"