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Must read articles about SEO Basics

  • What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is SEO? »

    What is SEO? SEO is the acronym for Search Engine Optimization. It's the practice of optimizing your web pages to make them reach a high position in Google.

  • What is content marketing? »

    Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

  • What is crawlability? »

    What is crawlability? In what ways could you block Google from crawling (parts of your) site? Why is crawlability important for SEO?


Recent SEO Basics articles

What’s technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …

Read: "What’s technical SEO? 8 technical aspects everyone should know"
Ask Yoast: technical SEO


What is the difference between a keyword and a keyphrase?

27 March 2019 | 7 Comments | Iris Guelen

You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between …

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What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …

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The beginner’s guide to Google Search Console

9 January 2019 | 46 Comments | Meike Hendriks

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and …

Read: "The beginner’s guide to Google Search Console"


SEO basics: What are long tail keywords?

13 December 2018 | 7 Comments | Willemien Hallebeek

“If you want your posts to rank, you should write about long tail keywords”. You’ve probably seen this common SEO advice before. But what do we mean by long tail keywords? And why should you write about them? Here, we’ll explain what long tail keywords are and how they can help you rank. Including examples! What …

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