SEO Basics archives - Page 2 of 7

Recent SEO Basics articles




What’s technical SEO? 8 technical aspects everyone should know

An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – …

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What is search engine optimization (SEO)?

At the moment, everything happens online. So, perhaps, you’ve decided to quickly set up a website for your business or organization. Or, you’ve decided to revive your existing website. When looking for tips you keep encountering this term “SEO”. What does it stand for? Here, we’ll explain what it means and how to approach it …

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What is the difference between a keyword and a keyphrase?

27 March 2019 | 7 Comments | Iris Guelen

You’ve probably heard that doing keyword research is an essential, first step in optimizing your website properly. But how about these keywords: can they only be single words or can they also be longer multi-word keyphrases? And what exactly is the difference between the two? In this SEO basics post, we’ll explain the difference between …

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What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …

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