SEO Basics archives

Recent SEO Basics articles

The 6 most common SEO mistakes and how to avoid them

Not sure why you’re not ranking #1 for your focus keywords in Google? You might be making one of the mistakes a lot of site owners make. We see it happen a lot. From small local businesses to big corporate ones, lots of websites are making similar mistakes. Here, we’ll give you an overview of …

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SEO tutorial for beginners: How to start with SEO?

If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this …

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Beginners guide: Yoast SEO

What is HTTPS?

11 March 2021 | 8 Comments | Edwin Toonen

HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure. Is it open, or is there another type of icon or …

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SEO basics: what is HTTPS?

What is orphaned content?

9 February 2021 | 7 Comments | Marieke van de Rakt

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important …

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What is anchor text and how to improve your link text?

6 January 2021 | 7 Comments | Edwin Toonen

Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone …

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SEO basics: Anchor text