SEO basics archives

Recent SEO basics articles

What’s technical SEO? 8 technical aspects everyone should know

25 August 2022 | Willemien Hallebeek

In this post, we’ll go into the basics of technical SEO. Now, discussing the basics of technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high-ranking site and a site that doesn’t rank at all. Technical SEO isn’t …

Read: "What’s technical SEO? 8 technical aspects everyone should know"
What’s technical SEO? 8 technical aspects everyone should know

How to use social media (updated 2022)

17 August 2022 | Marieke van de Rakt

Your social media endeavors need to be a part of your SEO strategy. Especially now that the younger generations (Gen Z) are using platforms like TikTok and Instagram instead of Google. This means your site’s popularity on social media ties into your SEO more than ever! But which social media should you focus on? With …

Read: "How to use social media (updated 2022)"
How to use social media (updated 2022)

Save time in SEO with these 5 tips

5 July 2022 | Willemien Hallebeek

Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might not be top of mind at all times. Yet, you also know that higher rankings …

Read: "Save time in SEO with these 5 tips"
Save time in SEO with these 5 tips

SEO basics: What is crawlability?

16 June 2022 | Marieke van de Rakt

Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of your website and keep outranking the competition, some basic knowledge of technical SEO is a must. …

Read: "SEO basics: What is crawlability?"
SEO basics: What is crawlability?

What is cornerstone content?

15 February 2022 | 2 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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What is cornerstone content?



SEO certification: How can you get it and why should you?

24 November 2021 | 2 Comments | Fleur Heesen

Once you finish a Yoast SEO academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. This way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is an SEO certification, really? Does it make …

Read: "SEO certification: How can you get it and why should you?"
SEO certification: How can you get it and why should you?

What is SEO? An explanation for beginners

27 September 2021 | 20 Comments | Marieke van de Rakt

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing …

Read: "What is SEO? An explanation for beginners"
What is SEO? An explanation for beginners

What is search intent and why is it important for SEO?

23 September 2021 | 4 Comments | Marieke van de Rakt

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?