SEO basics archives

Recent SEO basics articles

What is cornerstone content?

15 February 2022 | 2 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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What is cornerstone content?



SEO certification: How can you get it and why should you?

24 November 2021 | 2 Comments | Fleur Heesen

Once you finish a Yoast SEO academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. This way, you can let everyone know about your newly acquired SEO expertise. Awesome! But how useful is an SEO certification, really? Does it make …

Read: "SEO certification: How can you get it and why should you?"
SEO certification: How can you get it and why should you?

What is SEO? An explanation for beginners

27 September 2021 | 20 Comments | Marieke van de Rakt

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing …

Read: "What is SEO? An explanation for beginners"
What is SEO? An explanation for beginners

What is search intent and why is it important for SEO?

23 September 2021 | 4 Comments | Marieke van de Rakt

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing …

Read: "What is search intent and why is it important for SEO?"
What is search intent and why is it important for SEO?




SEO for a new website: the very first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

Read: "SEO for a new website: the very first things to do"
SEO for a new website: the very first things to do