SEO Basics archives - Page 7 of 7

Recent SEO Basics articles


SEO basics: SEO fact or fiction?

18 January 2017 | 7 Comments | Marieke van de Rakt

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? …

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SEO fact or fiction

What is content marketing?

19 December 2016 | 8 Comments | Marieke van de Rakt

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of …

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what is content marketing