Want to learn about Site Structure?

Take our Site structure training!

  • Make sure visitors reach important pages
  • Start ranking for competitive keywords
  • Roll out the red carpet for Google & users
  • On-demand SEO training by Yoast
More info

Or just read some posts about Site Structure

What is site structure and why is it important? »

If you want to rank high, you need to have a site structure that makes sense to Google and users. Read why site structure is important!

The ultimate guide to content SEO »

This ultimate guide covers the three crucial steps of content SEO: keyword research, site structure and awesome copywriting. Learn how to tackle all three!


Must read articles about Site Structure


Recent Site Structure articles

Update or delete? Cleaning up old content on your site

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old …

Read: "Update or delete? Cleaning up old content on your site"
Moving WordPress site

Improving the content SEO fitness of your website!

11 February 2021 | 3 Comments | Marieke van de Rakt

Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority, so being around for a long time pays off. However, your website does need to …

Read: "Improving the content SEO fitness of your website!"
featured image SEO fitness website

What are breadcrumbs? Why are they important for SEO?

10 February 2021 | 2 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

Read: "What are breadcrumbs? Why are they important for SEO?"
What are breadcrumbs?

What is orphaned content?

9 February 2021 | 7 Comments | Marieke van de Rakt

If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or page it finds through links to in the index. So, you’ll understand that it’s important …

Read: "What is orphaned content?"

How to perfect the category page of your online store

1 February 2021 | 10 Comments | Edwin Toonen

The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d …

Read: "How to perfect the category page of your online store"
ask yoast - podcast SEO

The ultimate guide to content SEO

26 January 2021 | 6 Comments | Marieke van de Rakt

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

Read: "The ultimate guide to content SEO"
UG content SEO

How to plan an SEO campaign for higher rankings

A new year asks for a new and improved content SEO strategy! Are you also pumped and full of plans to improve your SEO strategy and start a brand new SEO campaign? In this post, I’ll tell you just how to set up a content SEO campaign and quickly improve your chances to outrank your …

Read: "How to plan an SEO campaign for higher rankings"
illustration of woman working on seo campaign

How to optimize your homepage

21 January 2021 | 19 Comments | Edwin Toonen

Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of you, but ranking in Google should definitely not be the only purpose of your homepage! …

Read: "How to optimize your homepage"
homepage optimization

Timeless SEO tips: 6 universal SEO tactics that never go out of fashion

Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice …

Read: "Timeless SEO tips: 6 universal SEO tactics that never go out of fashion"
timeless SEO tips

What is anchor text and how to improve your link text?

6 January 2021 | 7 Comments | Edwin Toonen

Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone …

Read: "What is anchor text and how to improve your link text?"
SEO basics: Anchor text

Site Structure

Your site’s structure is very important for both your users and search engines. The information architecture of your site determines whether people can easily find content related to what they’re currently reading or are interested in. Because of that, reviewing and improving a site’s structure is one of the most essential pillars of good SEO.

Creating a good site structure inherently also means doing good keyword research, so you might want to learn more about that too. If you’re looking for a resource on all of these, buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure.