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What is site structure and why is it important? »

If you want to rank high, you need to have a site structure that makes sense to Google and users. Read why site structure is important!

WordPress SEO: the definitive guide »

This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Want higher rankings? Read on!


Must read articles about Site Structure


Recent Site Structure articles

What is cornerstone content?

20 December 2019 | 8 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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cornerstone content


5 reasons your content won’t rank – even though it’s optimized

12 November 2019 | 21 Comments | Marieke van de Rakt

The Yoast SEO plugin helps you to easily optimize the text of your posts and pages. People use it to try and get higher rankings. But unfortunately, perfectly optimizing your post does not magically put it at the top of the search results. So, if your perfectly optimized post isn’t ranking, what could be the …

Read: "5 reasons your content won’t rank – even though it’s optimized"
5 reasons your optimized content won't rank

Update or delete? Cleaning up old content on your site

30 October 2019 | 5 Comments | Michiel Heijmans

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content! Update old …

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Moving WordPress site


Yoast SEO: don’t just set it and forget it!

13 September 2019 | 10 Comments | Marieke van de Rakt

Some of the things Yoast SEO does are pure magic. Lots of things are just taken care of after you’ve installed the plugin. You don’t have to do anything about that. Simply installing Yoast SEO will fix a lot of important technical SEO things for you. The content side of SEO, though, is something you …

Read: "Yoast SEO: don’t just set it and forget it!"


The ultimate guide to content SEO

Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …

Read: "The ultimate guide to content SEO"
UG content SEO



Site Structure

Your site’s structure is very important for both your users and search engines. The information architecture of your site determines whether people can easily find content related to what they’re currently reading or are interested in. Because of that, reviewing and improving a site’s structure is one of the most essential pillars of good SEO.

Creating a good site structure inherently also means doing good keyword research, so you might want to learn more about that too. If you’re looking for a resource on all of these, buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure.