“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is …Read: "How to rank high in Google"
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Must read articles about Site Structure
Recent Site Structure articles
If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will …Read: "Avoid these site structure mistakes!"
Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure. So, better get it right! It’s also a very actionable part of …Read: "What is site structure and why is it important?"
Here it is: our brand-new, better-than-ever Site structure training course! Want to find out how to make sure visitors and Google find their way around your site? In Yoast Academy’s new Site structure training, you’ll find out how to improve your rankings by creating the optimal site structure! You can get the course for $129, …Read: "Out now: our new Site structure training!"
Your focus keyphrase is the keyword you want your post or page to rank for. If you’re particularly eager to rank for a specific keyword, you’ll probably be tempted to optimize many articles on your site for that keyphrase. But, that’s not what a focus keyphrase is for! You should only ever use a focus …Read: "Why you should use a focus keyphrase only once"
Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If you intend …Read: "Crawl efficiency: making Google’s crawl easier"
It can be quite a search to find the perfect WordPress theme. One that has a design you like, is nice and fast, and has all the functionalities you need. So, imagine you’ve finally found a theme you like, that answers all your needs, only to realise you’re not happy with the way it generates …Read: "Ask Yoast: Workaround to create category page"
My very first blog post here on Yoast.com was about why you should focus on SEO as a blogger. That post was one of the hardest posts I’ve ever written, as I was not focussing on SEO at all back then. I honestly didn’t want to spend time doing keyword research and research my audience. …Read: "How to optimize without spending all day optimizing"
Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …Read: "What are breadcrumbs and why are they important for SEO?"
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s therefore crucial to write and structure quality content! This ultimate guide covers the most important areas of content SEO. Read on if you want to learn how to create content that ranks. …Read: "The ultimate guide to content SEO"
Your site’s structure is very important for both your users and search engines. The information architecture of your site determines whether people can easily find content related to what they’re currently reading or are interested in. Because of that, reviewing and improving a site’s structure is one of the most essential pillars of good SEO.
Creating a good site structure inherently also means doing good keyword research, so you might want to learn more about that too. If you’re looking for a resource on all of these, buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure.