Site Structure

Your site’s structure is very important for both your users and search engines. The information architecture of your site determines whether people can easily find content related to what they’re currently reading or are interested in. Because of that, reviewing and improving a site’s structure is one of the most essential pillars of good SEO.

Creating a good site structure inherently also means doing good keyword research, so you might want to learn more about that too. If you’re looking for a resource on all of these, buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure.

Site Structure

Must read articles about Site Structure

  • Using category and tag pages for SEO

    Using category and tag pages for SEO »

    If you're optimizing your site, you'll have to learn about SEO for category & tag pages. This post dives into the why and how of category SEO. By using these types of archive page to optimize your site structure, you will help your site reach its full SEO potential.

  • The site structure of a growing blog

    The site structure of a growing blog »

    In this post we give tips how to improve the site structure of a growing blog in order to keep it SEO-friendly.

  • Site structure: the ultimate guide

    Site structure: the ultimate guide »

    Your site structure is vital for SEO. Structure your site well, so Google knows what information is most important. Learn more in this guide!


Ask Yoast: How to avoid competing with your own pages

16 February 2018 by Joost de Valk - 2 Comments

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up …

Read: "Ask Yoast: How to avoid competing with your own pages"
ask yoast: avoid competing with your own pages

How to set up a cornerstone content strategy with Yoast SEO?

22 January 2018 by Marieke van de Rakt - 25 Comments

On your site, you’ll probably have a number of articles that are most dear to your heart. Articles you really want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How do you make sure these articles pop up in a high position in …

Read: "How to set up a cornerstone content strategy with Yoast SEO?"
cornerstone content

Blog SEO: Befriend the long tail!

8 January 2018 by Marieke van de Rakt - 12 Comments

Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this post about blog SEO, I will explain the …

Read: "Blog SEO: Befriend the long tail!"
Long tail star

Yoast SEO: How to use the internal linking tool

3 January 2018 by Michiel Heijmans - 19 Comments

The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but …

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internal linking yoast seo


SEO Basics: (The importance of) site structure

11 December 2017 by Marieke van de Rakt - 25 Comments

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable …

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Importance of site structure

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt - 11 Comments

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

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improve your SEO strategy

Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans - 23 Comments

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both …

Read: "Create a website with SEO in mind: Content optimization"
Create a website with SEO in mind: Content optimization

Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt - 26 Comments

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important …

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Find and fix your orphaned pages

Where SEO and UX meet on your site

6 October 2017 by Michiel Heijmans - 25 Comments

At Yoast, we think SEO only works when you use a holistic approach. Just optimizing your page titles isn’t enough. It’s also about site speed and user experience (UX), and great content is obviously a huge part of it. In a holistic approach, SEO has a lot of “teammates” that have to work together. In …

Read: "Where SEO and UX meet on your site"
Where SEO and UX meet on your site


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