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What is site structure and why is it important? »

If you want to rank high, you need to have a site structure that makes sense to Google and users. Read why site structure is important!

Site structure: the ultimate guide »

Your site structure is vital for users and SEO. Our complete guide will lead you through all steps necessary to create a sound site structure.


Must read articles about Site Structure


Recent Site Structure articles

How many internal links does a post have? Find out the easy way!

2 September 2020 | 39 Comments | Marieke van de Rakt

Do you wonder how often you link to a certain post? Or how many outgoing links it has? If you don’t, you should. Because if you want a post to rank, you should link to it from related content. And, if it’s an important post, you should link to it more often. But how do …

Read: "How many internal links does a post have? Find out the easy way!"
Yoast SEO text link counter

How to set up a cornerstone content strategy with Yoast SEO

On your site, you’ll probably have a few articles that are most dear to your heart. Articles you desperately want people to read. Articles you want people to find in Google. At Yoast, we call these articles your cornerstone articles. How does the Yoast SEO plugin help you set up a cornerstone content strategy? I’ll …

Read: "How to set up a cornerstone content strategy with Yoast SEO"
internal links metaphor roads

Related posts in WordPress: make sure to suggest the best

Showing related posts below your post are a great way to keep visitors on your website. That’s why lots of site owners already use related posts to reduce the number of visitors that leave their site after reading an article. You could say that a related posts section is the glue that binds posts together. But …

Read: "Related posts in WordPress: make sure to suggest the best"
internal linking suggestions new


Yoast SEO 14.8: Related links block in Premium, a new Schema tab and Arabic keyphrase recognition

Get ready for a brand new version of Yoast SEO! The 14.8 release is so full of remarkable free and premium features we’re having a hard time mentioning them all in this short introduction. So, to make everyone’s life easier, let’s start this post with a list of new features. In Yoast SEO 14.8, you’ll …

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Improve your site structure in 4 simple steps

Optimizing your site structure should be an important aspect of your SEO strategy. A good site structure is of crucial importance for your SEO, as it makes it easier for both your users and Google to navigate your site. But how do you improve a site’s structure? Where do you start and how do you …

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improve your SEO strategy

Internal linking for SEO: Why and how?

7 August 2020 | 30 Comments | Meike Hendriks

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages …

Read: "Internal linking for SEO: Why and how?"
internal links metaphor roads


A much-improved internal linking tool in Yoast SEO Premium: What’s new?

5 August 2020 | 12 Comments | Edwin Toonen

Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christiaan Braun, two of …

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internal linking suggestions new

Yoast SEO 14.7: Smarter and faster internal linking suggestions in Premium

Say hi to Yoast SEO 14.7, chock-full of enhancements to help you with your site’s SEO. Have you heard about the addition of XML sitemaps in WordPress 5.5? The Yoast SEO plugin is completely prepared for this. We also have some great news for users of the Web Stories plugin. But most importantly, we’re releasing …

Read: "Yoast SEO 14.7: Smarter and faster internal linking suggestions in Premium"
yoast seo 14.7

Site Structure

Your site’s structure is very important for both your users and search engines. The information architecture of your site determines whether people can easily find content related to what they’re currently reading or are interested in. Because of that, reviewing and improving a site’s structure is one of the most essential pillars of good SEO.

Creating a good site structure inherently also means doing good keyword research, so you might want to learn more about that too. If you’re looking for a resource on all of these, buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure.