Site Structure

Your site’s structure is very important for both your users and search engines. The information architecture of your site determines whether people can easily find content related to what they’re currently reading or are interested in. Because of that, reviewing and improving a site’s structure is one of the most essential pillars of good SEO.

Creating a good site structure inherently also means doing good keyword research, so you might want to learn more about that too. If you’re looking for a resource on all of these, buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure.


Must read articles about Site Structure

WordPress archive pages: the tutorial

3 March 2017 by Jimmy Comack » - 9 Comments

category seo

Once your website starts growing and you continue writing blog posts, you’ll eventually end up with archive pages. These archive pages can be based on taxonomies, categories, custom post types and even dates. WordPress has built-in support for these archive pages, however there are some small drawbacks. In this post, I’ll explain to you how »

Categories: Technical SEO, WordPress
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Which redirect should I use?

23 February 2017 by Edwin Toonen » - 5 Comments

which redirect - delete a page

As an SEO or site owner, you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs. You have to tell search engine robots that there has been a change in your URLs and that »

Category: Technical SEO
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My bullets are green, but my post doesn’t rank?!

25 January 2017 by Marieke van de Rakt » - 11 Comments

green bullet no ranking

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has »

Category: Content SEO
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Yoast internal linking: the making of

19 January 2017 by Irene Strikkers » - 3 Comments

internal linking tool

A few weeks ago, we added Yoast internal linking to Yoast SEO Premium for English. We released the same feature for German earlier this week. In this post, I’ll explain how the earlier released Insights laid the groundwork for this feature, how we compose the list of linking suggestions, and why Yoast internal linking is currently only available for a limited »

Categories: Content SEO, WordPress
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The sense and nonsense of XML sitemaps

17 January 2017 by Michiel Heijmans » - 2 Comments

xml sitemaps do you need them

Fact: if your website is set up the right way, you shouldn’t need an XML sitemap at all. You shouldn’t need to think about your category’s XML sitemaps or about including images in your post’s XML sitemap. But why do we keep talking about them like it’s the most important thing ever for SEO? It’s an almost daily »

Categories: Content SEO, Technical SEO
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Why you should use Yoast internal linking

14 December 2016 by Marieke van de Rakt » - 6 Comments

use the yoast internal linking tool

Yesterday we released our new internal linking tool in Yoast SEO Premium. The internal linking tool will help you to link to related content. It will find related posts for you, and it will become much easier to link from your post to these related articles. Using our tool systematically will help you improve the structure »

Categories: Content SEO, WordPress
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Why is site structure important?

8 December 2016 by Marieke van de Rakt » - 7 Comments

site structure for SEO

Structuring your site is a crucial element of SEO. If you want to generate more traffic to your website, you should create a structure for your site that makes sense to Google and your site’s visitors. In this post, I’ll explain why site structure is such an important aspect of SEO. Structure shows importance to Google »

Categories: Content SEO, User eXperience (UX)
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Archive SEO: archive by topic, not by date

6 December 2016 by Joost de Valk » - 1 Comment

category seo

A common practice for many blogs is to use date-based archives for their archive pages. These long lists of links, sorted by month and year, group posts that were made during that period. Although this initially might make sense, it can have an adverse impact on your archive pages’ SEO. Your archives could be an »

Category: Technical SEO
Tag:

We’ve created the fastest related posts ever

5 December 2016 by Omar Reiss » - 32 Comments

Related posts

When we say “related posts for WordPress“, we say “bad performance”. Without using an external service like ElasticSearch, it’s practically impossible to have related posts work fast in WordPress. That’s why we’ve always stayed away from including any related posts plugin on our site. It’s also the reason we haven’t tried to come up with a solution ourselves before. In the »

Categories: Content SEO, WordPress
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Site structure: the ultimate guide

30 November 2016 by Marieke van de Rakt » - 7 Comments

site structure for SEO

Your site needs a certain structure. Otherwise, it’ll just be a collection of pages and blog posts. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is »

Category: Content SEO
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