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Site Structure

Your site’s structure is very important for both your users and search engines. The information architecture of your site determines whether people can easily find content related to what they’re currently reading or are interested in. Because of that, reviewing and improving a site’s structure is one of the most essential pillars of good SEO.

Creating a good site structure inherently also means doing good keyword research, so you might want to learn more about that too. If you’re looking for a resource on all of these, buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure.

Site Structure

Must read articles about Site Structure


Update or delete old content on your site

You should update or delete old content on your site that has become irrelevant over time. It really doesn’t matter if that is due to new insights or truths that align better with your current business, or because you, for instance, stopped selling that specific service. Consider it spring cleaning. Update or even just get rid …

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Keep or delete old content

The context of internal links

Internal linking should be one of the key focus points in your SEO strategy. It’s my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. So let me explain the importance of a great internal linking structure. Learn how …

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internal linking yoast seo

Ask Yoast: Reusing category name as tag in different taxonomy

8 June 2018 by Joost de Valk - 19 Comments

Finding the right structure for your site can be difficult, but it’s an important thing to figure out for your SEO. It’ll not only guide your visitors to the content they’re looking for, but also help the search engines understand what content on your site is most important. Dividing your content into groups, using categories …

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Ask Yoast: Noindexing tags, categories and paginated content on a foodblog

18 May 2018 by Joost de Valk - 10 Comments

We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these …

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Ask Yoast: Google ranking the ‘wrong’ page for keyword

26 April 2018 by Joost de Valk - 4 Comments

It’s one of the most frustrating problems you can encounter when working on your site’s SEO: one of your pages is ranking well in Google, but it’s ranking for the wrong keyword. You haven’t optimized this page for the keyword it’s ranking for, and the page you did optimize for that keyword, is nowhere to …

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Ask Yoast: Keep or delete and redirect event pages?

20 April 2018 by Joost de Valk - 20 Comments

If you write a lot about events on your site, odds are that the content on your site changes rapidly. Whether it’s food events, concerts, antique fairs, you name it, it’s a lot of work to maintain a site that lists all the fun events in a certain category and area. With new events being …

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What is the difference between tags and categories?

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …

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SEO basics: difference tags and categories

Site structure: the ultimate guide

27 February 2018 by Marieke van de Rakt - 16 Comments

Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate around your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what …

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site structure for SEO

Ask Yoast: How to avoid competing with your own pages

16 February 2018 by Joost de Valk - 16 Comments

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up …

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How to set up a cornerstone content strategy with Yoast SEO?

22 January 2018 by Marieke van de Rakt - 25 Comments

On your site, you’ll probably have a number of articles that are most dear to your heart. Articles you really want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How do you make sure these articles pop up in a high position in …

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cornerstone content


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