Site Structure

Your site’s structure is very important for both your users and search engines. The information architecture of your site determines whether people can easily find content related to what they’re currently reading or are interested in. Because of that, reviewing and improving a site’s structure is one of the most essential pillars of good SEO.

Creating a good site structure inherently also means doing good keyword research, so you might want to learn more about that too. If you’re looking for a resource on all of these, buy our eBook on Content SEO, which combines keyword research with content writing tips and tips on how to optimize your site structure.

Site Structure

Must read articles about Site Structure

  • Using category and tag pages for SEO

    Using category and tag pages for SEO »

    If you're optimizing your site, you'll have to learn about SEO for category & tag pages. This post dives into the why and how of category SEO. By using these types of archive page to optimize your site structure, you will help your site reach its full SEO potential.

  • The site structure of a growing blog

    The site structure of a growing blog »

    In this post we give tips how to improve the site structure of a growing blog in order to keep it SEO-friendly.

  • Site structure: the ultimate guide

    Site structure: the ultimate guide »

    Your site structure is vital for users and SEO. Structure your site well, so Google knows what information is most important and will rank your pages higher. Learn more in this complete guide!


Ask Yoast: Keep or delete and redirect event pages?

20 April 2018 by Joost de Valk

If you write a lot about events on your site, odds are that the content on your site changes rapidly. Whether it’s food events, concerts, antique fairs, you name it, it’s a lot of work to maintain a site that lists all the fun events in a certain category and area. With new events being …

Read: "Ask Yoast: Keep or delete and redirect event pages?"
Ask Yoast: content SEO

SEO basics: The difference between tags and categories

4 April 2018 by Michiel Heijmans - 28 Comments

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …

Read: "SEO basics: The difference between tags and categories"
SEO basics: difference tags and categories

Site structure: the ultimate guide

27 February 2018 by Marieke van de Rakt - 16 Comments

Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate around your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what …

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site structure for SEO

Ask Yoast: How to avoid competing with your own pages

16 February 2018 by Joost de Valk - 16 Comments

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up …

Read: "Ask Yoast: How to avoid competing with your own pages"
category and tag pages

How to set up a cornerstone content strategy with Yoast SEO?

22 January 2018 by Marieke van de Rakt - 25 Comments

On your site, you’ll probably have a number of articles that are most dear to your heart. Articles you really want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How do you make sure these articles pop up in a high position in …

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cornerstone content

Blog SEO: Befriend the long tail!

8 January 2018 by Marieke van de Rakt - 12 Comments

Focusing on long tail keywords is a great SEO-tactic for blogs. A long tail keyword strategy makes it easy to keep the structure of your blog in good shape. Also, it allows you gradually to get more traffic and to be found by new and motivated audiences. In this post about blog SEO, I will explain the …

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Blog SEO: long tail

Yoast SEO: How to use the internal linking tool

3 January 2018 by Michiel Heijmans - 19 Comments

The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but …

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internal linking yoast seo


SEO Basics: (The importance of) site structure

11 December 2017 by Marieke van de Rakt - 25 Comments

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable …

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Importance of site structure

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt - 11 Comments

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

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improve your SEO strategy


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