Site structure archives

Recent Site structure articles


Internal linking for SEO: Why and how?

15 June 2022 | 1 Comment | Meike Hendriks

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to provide the most important pages …

Read: "Internal linking for SEO: Why and how?"
Internal linking for SEO: Why and how?

How to adapt your content SEO strategy

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

Read: "How to adapt your content SEO strategy"
How to adapt your content SEO strategy


Update or delete? Cleaning up old content on your site

Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and this article helps you decide what’s the best solution for your old content. Before we …

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Update or delete? Cleaning up old content on your site

Clean up your old content with our SEO workout!

It’s time to spring clean your content! Does your website have any dusty corners or content that’s been swept under the carpet? Keeping your content fresh and findable is essential for SEO. So it’s time to give your site a spring clean and tidy that content up! Just follow the four simple steps in our …

Read: "Clean up your old content with our SEO workout!"
Clean up your old content with our SEO workout!



What is cornerstone content?

15 February 2022 | 2 Comments | Marieke van de Rakt

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. What is cornerstone content? Cornerstone content is …

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What is cornerstone content?

Taxonomy SEO: How to optimize your categories and tags

1 February 2022 | 2 Comments | Camille Cunningham

We often encounter sites with category and tag structures that are completely unmanaged. Even large news sites can suffer from overusage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used wrong, …

Read: "Taxonomy SEO: How to optimize your categories and tags"
Taxonomy SEO: How to optimize your categories and tags