Site Structure archives - Page 2 of 6

What is the difference between tags and categories?

Tags and categories help us structure our content. You can often find these in the visual metadata at for instance blog posts, or in a list of clickable links in the sidebar of a website. Tags are sometimes represented as a tag cloud, although most websites refrain from using that element these days. There is …

Read: "What is the difference between tags and categories?"
SEO basics: difference tags and categories

Site structure: the ultimate guide

27 February 2018 by Marieke van de Rakt - 16 Comments

Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate around your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what …

Read: "Site structure: the ultimate guide"
site structure for SEO

Ask Yoast: How to avoid competing with your own pages

16 February 2018 by Joost de Valk - 16 Comments

If your online shop or business offers many products that are similar to each other, you’re probably familiar with this conundrum: how do you add content that’s diverse enough? And what to do, since you can use a focus keyword only once? These are important things to keep in mind, so you don’t end up …

Read: "Ask Yoast: How to avoid competing with your own pages"

How to set up a cornerstone content strategy with Yoast SEO?

22 January 2018 by Marieke van de Rakt - 25 Comments

On your site, you’ll probably have a number of articles that are most dear to your heart. Articles you really want people to read. Articles you want people to find with Google. At Yoast, we call these articles your cornerstone articles. How do you make sure these articles pop up in a high position in …

Read: "How to set up a cornerstone content strategy with Yoast SEO?"
cornerstone content

Yoast SEO: How to use the internal linking tool

3 January 2018 by Michiel Heijmans - 19 Comments

The article you are about to read is probably one of the easiest posts I have written in a long time, as its subject is right there next to the edit screen in WordPress: the internal linking tool, which is a part of Yoast SEO Premium. I have only written three lines right now, but …

Read: "Yoast SEO: How to use the internal linking tool"
internal linking yoast seo

Why you shouldn’t use a focus keyword more than once

13 December 2017 by Marieke van de Rakt - 36 Comments

Your focus keyword is the keyword – or keyphrase – you want your post or page to rank for. If you’re aiming to rank for a particular keyword, there’s a temptation to use it over and over again across many articles, but, that’s not what a focus keyword is for! You should only ever use …

Read: "Why you shouldn’t use a focus keyword more than once"
keyphrases too long

What is (the importance of) site structure?

11 December 2017 by Marieke van de Rakt - 25 Comments

Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable …

Read: "What is (the importance of) site structure?"
SEO Basics: site structure

Adapting your content SEO strategy

13 November 2017 by Marieke van de Rakt - 11 Comments

If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise with a certain number. But what do you do if you are unable to meet …

Read: "Adapting your content SEO strategy"
improve your SEO strategy

Create a website with SEO in mind: Content optimization

20 October 2017 by Michiel Heijmans - 23 Comments

If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Things like speed optimization and the right use of heading tags help to improve your website for both …

Read: "Create a website with SEO in mind: Content optimization"
Create a website with SEO in mind: Content optimization

Orphaned content filter – new feature in Yoast SEO premium

10 October 2017 by Marieke van de Rakt - 26 Comments

If you want content to rank in Google, Google needs to know about the existence of that content. That means that you (or another site) should link to this content. Google will follow links and saves every post or page it finds through these links to in the index. So you’ll understand that it’s important …

Read: "Orphaned content filter – new feature in Yoast SEO premium"
Find and fix your orphaned pages


Browse our SEO Blog categories