eCommerce SEO

Optimizing your shop for search engines requires you to focus on many different things. Things as crafting great product pages, using your site structure and category pages to their maximum benefit. Maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on eCommerce SEO and get some help getting started!

eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Yoast WooCommerce SEO plugin »

Yoast WooCommerce SEO combines the power of the strongest SEO plugin with the best eCommerce plugin. Making your life easier!


Must read articles about eCommerce SEO


Recent eCommerce SEO articles

What are breadcrumbs? Why are they important for SEO?

10 February 2021 | 2 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

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What are breadcrumbs?

How to perfect the category page of your online store

1 February 2021 | 10 Comments | Edwin Toonen

The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d …

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ask yoast - podcast SEO

Optimize product images for your online store

23 December 2020 | 6 Comments | Thijs de Valk

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when …

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Optimize product images for your online shop


How to get ratings and reviews for your online business

13 October 2020 | 2 Comments | Michiel Heijmans

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data …

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ratings and reviews


How to turn your online customer into a brand ambassador

22 September 2020 | 4 Comments | Michiel Heijmans

Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online …

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Holiday season SEO: 7 tips to start preparing!

21 September 2020 | 6 Comments | Michiel Heijmans

It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday shopping …

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Low-budget branding for small businesses

15 September 2020 | 15 Comments | Michiel Heijmans

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s …

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low budget branding small business

Positioning your store in the online market

10 August 2020 | 7 Comments | Michiel Heijmans

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …

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eCommerce SEO

Optimizing your shop for search engines requires you to focus on many different things. Things as crafting great product pages, using your site structure and category pages to their maximum benefit. Maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on eCommerce SEO and get some help getting started!