eCommerce SEO

Optimizing your shop for search engines requires you to focus on many different things. Things as crafting great product pages, using your site structure and category pages to their maximum benefit. Maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on eCommerce SEO and get some help getting started!

eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Yoast WooCommerce SEO plugin »

Yoast WooCommerce SEO combines the strongest SEO plugin with the best eCommerce plugin. Watch how pairing these two will make your life even easier!


Must read articles about eCommerce SEO


Recent eCommerce SEO articles

Holiday season / Black Friday SEO: 7 tips to start preparing!

21 September 2020 | 1 Comment | Michiel Heijmans

It still feels a bit like summer outside, but here we are telling you to think about Christmas or Thanksgiving. What’s up with that? Well, it’s never early enough to start planning for the most wonderful time of the year. So, if you have an online shop, please start thinking about the Christmas holiday shopping …

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Low-budget branding for small businesses

15 September 2020 | 14 Comments | Michiel Heijmans

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s …

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low budget branding small business

Positioning your store in the online market

10 August 2020 | 7 Comments | Michiel Heijmans

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …

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blog post structure

5 blog topic ideas for your eCommerce site

A blog can be a great marketing tool for your eCommerce site. It gives you the possibility to tell readers all about your brand, products, and company. Plus, by blogging on a regular basis you’ll increase the chances of your site ranking in the search results. That being said, coming up with new ideas can …

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SEO copywriting


Reach the right audience by finding your shop’s niche

When you’ve determined your shop’s mission, you should focus on finding the right niche for your business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you find your niche, you’ll be able to optimize your …

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low budget branding small business

SEO copywriting and writing for sales

Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …

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Copywriting

Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO

8 April 2020 | 3 Comments | Edwin Toonen

With restaurants, shops and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their business going. Luckily, many customers are searching for ways to support their local businesses. One of the ways for a restaurant to keep serving people is by offering local pickup of meals. All …

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local seo

What are breadcrumbs? Why are they important for SEO?

5 March 2020 | 13 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

Read: "What are breadcrumbs? Why are they important for SEO?"
What are breadcrumbs?


eCommerce SEO

Optimizing your shop for search engines requires you to focus on many different things. Things as crafting great product pages, using your site structure and category pages to their maximum benefit. Maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on eCommerce SEO and get some help getting started!