eCommerce SEO

Optimizing your shop for search engines requires you to focus on many different things. Things as crafting great product pages, using your site structure and category pages to their maximum benefit. Maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on eCommerce SEO and get some help getting started!

eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Yoast WooCommerce SEO plugin »

Yoast WooCommerce SEO combines the strongest SEO plugin with the best eCommerce plugin. Watch how pairing these two will make your life even easier!


Must read articles about eCommerce SEO


Recent eCommerce SEO articles


Reach the right audience by finding your shop’s niche

When you’ve determined your shop’s mission, you should focus on finding the right niche for your business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you find your niche, you’ll be able to optimize your …

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low budget branding small business

SEO copywriting and writing for sales

Writing is hard. Writing for search engines is even harder. What about writing for the search engines and writing for sales simultaneously? Is that even doable? Because, in the end, you want to write copy that ranks in the search engines AND convinces people to buy your stuff, contact you, subscribe to your newsletter or …

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Copywriting


Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO

8 April 2020 | 3 Comments | Edwin Toonen

With restaurants, shops and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their business going. Luckily, many customers are searching for ways to support their local businesses. One of the ways for a restaurant to keep serving people is by offering local pickup of meals. All …

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local seo

What are breadcrumbs? Why are they important for SEO?

5 March 2020 | 13 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

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What are breadcrumbs?


Testimonials: Increase your visitor’s trust

20 December 2019 | 4 Comments | Michiel Heijmans

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of …

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ratings and reviews

Grow your business with ratings and reviews

14 November 2019 | 2 Comments | Michiel Heijmans

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work and how structured data can help bring them to …

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ratings and reviews


eCommerce SEO

Optimizing your shop for search engines requires you to focus on many different things. Things as crafting great product pages, using your site structure and category pages to their maximum benefit. Maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on eCommerce SEO and get some help getting started!