eCommerce SEO

Optimizing your shop for search engines requires you to focus on many different things. Things as crafting great product pages, using your site structure and category pages to their maximum benefit. Maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on eCommerce SEO and get some help getting started!

eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Yoast WooCommerce SEO plugin »

Yoast WooCommerce SEO combines the power of the strongest SEO plugin with the best eCommerce plugin. Making your life easier!


Must read articles about eCommerce SEO


Recent eCommerce SEO articles


SEO news in April 2021: More time for your Core Web Vitals

A bit of a scandal involving hospitals and the noindex tag, a postponed deadline for your Core Web Vitals and a whole new editing experience in WordPress. Our SEO experts Joost de Valk and Jono Alderson discussed the latest SEO news in April 2021 in our monthly webinar. If you’ve missed it, or simply want …

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7 ways to improve product descriptions in your online store

13 April 2021 | 19 Comments | Edwin Toonen

These days, it seems as if everyone and their mother have an online store. Platforms such as WooCommerce and Shopify make it easy to start one, so why not? But, creating a shop doesn’t equal success. There are a lot of moving parts before you can celebrate sale after sale. One of those is writing …

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eCommerce category

Rich results for products with Schema.org structured data

29 March 2021 | 4 Comments | Edwin Toonen

You see them in search results a lot: product listings with added metadata, like price, availability, reviews, and specifications. However, not every site offering the same product has the same rich results or rich snippets. This could have two reasons. One, Google doesn’t deem the site important enough to show additional metadata. Or two, the …

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Easier online shopping with eCommerce filters for products

8 March 2021 | 2 Comments | Edwin Toonen

Online shops rarely sell just a few products. If your shop has a few hundred or a thousand articles, it might help if you offer your customers a filtering option. You must do whatever you can to help your customer get to the desired product as soon as possible. Ecommerce filters can help you solve …

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Ask Yoast: eCommerce filters

What are breadcrumbs? Why are they important for SEO?

10 February 2021 | 2 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

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What are breadcrumbs?

How to perfect the category page of your online store

1 February 2021 | 10 Comments | Edwin Toonen

The one page that often seems to be forgotten in the optimization of ecommerce sites is the product category page. We see this very often: category pages just don’t get the love they deserve. That’s a lot of missed opportunities, because many people arrive from the SERPs on these specific pages. In this article, we’d …

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Optimize product images for your online store

23 December 2020 | 6 Comments | Thijs de Valk

Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when …

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Optimize product images for your online shop


How to get ratings and reviews for your online business

13 October 2020 | 2 Comments | Edwin Toonen

Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work, how you can get them and how structured data …

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ratings and reviews

eCommerce SEO

Optimizing your shop for search engines requires you to focus on many different things. Things as crafting great product pages, using your site structure and category pages to their maximum benefit. Maybe even starting a blog to discuss your products. Not to mention working on your brand and interacting with your customers. Feeling a bit overwhelmed? Check out our posts on eCommerce SEO and get some help getting started!