Ecommerce SEO archives

Recent Ecommerce SEO articles

Product page SEO: 5 things to improve

29 September 2022 | Edwin Toonen

Having great product pages is so important for your sales. These are the pages where people decide to click that buy button. Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. You might think this is obvious. That’s why, in …

Read: "Product page SEO: 5 things to improve"
Product page SEO: 5 things to improve

Black Friday & holiday season SEO 2022: 7 tips to start preparing!

28 September 2022 | Edwin Toonen

The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now is the time to start planning for the most beautiful time of the year. So, …

Read: "Black Friday & holiday season SEO 2022: 7 tips to start preparing!"
Black Friday & holiday season SEO 2022: 7 tips to start preparing!

Product identifiers like SKU and GTIN are essential for ecommerce SEO

20 September 2022 | Edwin Toonen

Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you …

Read: "Product identifiers like SKU and GTIN are essential for ecommerce SEO"
Product identifiers like SKU and GTIN are essential for ecommerce SEO

How to get ratings and reviews for your business

1 September 2022 | 2 Comments | Edwin Toonen

Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how …

Read: "How to get ratings and reviews for your business"
How to get ratings and reviews for your business

How to choose a focus keyphrase for product descriptions and categories

22 June 2022 | Edwin Toonen

You can set a focus keyphrase in Yoast SEO for Shopify and WooCommerce. With this focus keyphrase, you signal to the SEO app that you want to optimize this piece of content for this specific word or combination of words. There are various ways to think about this, depending on what kind of product-related content …

Read: "How to choose a focus keyphrase for product descriptions and categories"
How to choose a focus keyphrase for product descriptions and categories

How to add global identifiers on variable products with WooCommerce SEO

14 June 2022 | Edwin Toonen

Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want …

Read: "How to add global identifiers on variable products with WooCommerce SEO"
How to add global identifiers on variable products with WooCommerce SEO


Checkout page UX – How to provide a good user experience on your checkout page

7 June 2022 | Amy Lees

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a …

Read: "Checkout page UX – How to provide a good user experience on your checkout page"
Checkout page UX – How to provide a good user experience on your checkout page