Ecommerce SEO archives

Recent Ecommerce SEO articles

Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO

8 April 2020 | 3 Comments Edwin Toonen

With restaurants, shops, and other businesses closing due to the Coronavirus pandemic, their owners are looking for other ways to keep their businesses going. Luckily, many customers are searching for ways to support their local businesses. One of the ways for a restaurant to keep serving people is by offering local pickups of meals. You …

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Shops & restaurants: easy curbside pickup with WooCommerce and Local SEO

Checkout field validation: tips and tricks

25 August 2017 | 5 Comments Jimmy Comack

When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and …

Read: "Checkout field validation: tips and tricks"
Checkout field validation: tips and tricks

Tools to improve your online marketing campaign

9 August 2017 | 15 Comments Michiel Heijmans

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very regular basis in a variety of projects. Some of these tools …

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Tools to improve your online marketing campaign

SEO for B2B and B2C – what are the differences?

28 April 2017 | 18 Comments Willemien Hallebeek

Business to Business (B2B) marketing is often different from Business to Consumer (B2C) marketing thanks to the elaborate buying processes, narrow markets and more complex products and services of a B2B website. In this article about B2B SEO, I’ll compare the two and explain what that means for your B2B website and SEO. When reading …

Read: "SEO for B2B and B2C – what are the differences?"
SEO for B2B and B2C – what are the differences?

Case study: SEO of an online shop

21 April 2017 | 12 Comments Marieke van de Rakt

SEO can be really complicated! How do you start with improving the structure of a site? How do you write amazing and SEO-friendly articles? To help all of you with your SEO strategy, I’m writing a series of Ask Yoast case studies. In these case studies, I’ll take a look at a specific site (the owner knows …

Read: "Case study: SEO of an online shop"
Case study: SEO of an online shop

The psychology of discounts

12 December 2016 | 3 Comments Thijs de Valk

Discounts are something everybody uses, especially when you want people to buy a certain product. Discounts are everywhere, and you have probably noticed there are a lot of different ways to give that discount. In this article, we’ll go into the psychology of discounts and what kind of discounts work best for most people. But let …

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The psychology of discounts

Shopping cart abandonment

12 April 2016 | 14 Comments Thijs de Valk

We optimize our checkout process continually. To do so, we keep track of our shopping cart abandonment. Why won’t people complete their purchase, even after they have already added your products to their shopping carts? That’s what we’ll discuss in this article. Some of the reasons for shopping cart abandonment are so obvious, that you would almost …

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Shopping cart abandonment