Testimonials


Testimonials: increase your visitor’s trust

2 July 2017 by Michiel Heijmans » - 4 Comments

ratings and reviews

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of »

Categories: eCommerce, User eXperience (UX)
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How to get local reviews and ratings

12 April 2017 by Michiel Heijmans » - 11 Comments

local ratings and reviews

If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search »

Categories: Content SEO, eCommerce
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Local ranking factors that help your local business’ SEO

2 March 2017 by Michiel Heijmans » - 13 Comments

local SEO ranking factors

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are »

Categories: Content SEO, Social Media, Technical SEO
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Turn your online customer into a brand ambassador

20 October 2016 by Michiel Heijmans » - 6 Comments

online customers - brand ambassadors

Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new »

Categories: eCommerce, User eXperience (UX)
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7 ways to increase sales by creating trust

9 June 2016 by Michiel Heijmans »

7 ways to increase sales by creating trust

The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often advise on how to gain »

Category: User eXperience (UX)
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How to optimize your restaurant website

9 February 2016 by Michiel Heijmans » - 8 Comments

how to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already but have decided to focus a bit more on specific types of websites in a number of posts to come. This one will be about what »

Categories: Content SEO, User eXperience (UX)
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