Testimonials are of great value to your site. You can use them to increase the trust of potential customers, if you put them someplace people can find them. Using testimonials right can help you with your branding and will also be beneficial if you’re running a local business. Here, you’ll find all the ins and outs of getting and using testimonials & reviews to your advantage!

Must read articles about Testimonials

Recent Testimonials articles

How to turn your online customer into a brand ambassador

22 September 2020 | 4 Comments | Michiel Heijmans

Right after a customer does an online purchase on your site, an important marketing opportunity arises. At that moment, someone chose to buy a product from your business, linking them to your brand. So make sure to seize that moment! In this article, we’ll go over a number of things you can do to turn these online …

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Local ranking factors that help your small business’ SEO

10 September 2020 | 18 Comments | Michiel Heijmans

If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …

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local seo

How to optimize a landing page for users

8 June 2020 | 14 Comments | Thijs de Valk

Landing pages are a very important part of your website. And if you optimize them, you can really boost your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go over some best practices to …

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landing page in digital marketing

Testimonials: Increase your visitor’s trust

20 December 2019 | 4 Comments | Michiel Heijmans

At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of …

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ratings and reviews

How to optimize your restaurant website

4 April 2019 | 9 Comments | Michiel Heijmans

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

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how to optimize your restaurant website

How to use video testimonials?

7 September 2018 | 2 Comments | Joost de Valk

Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …

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Ranking your local business part 4: Inbound links

17 August 2017 | 11 Comments | David Mihm

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another …

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Local SEO inbound link building