Testimonials are of great value to your site. You can use them to increase the trust of potential customers, if you put them someplace people can find them. Using testimonials right can help you with your branding and will also be beneficial if you’re running a local business. Here, you’ll find all the ins and outs of getting and using testimonials & reviews to your advantage!
Here are the main things you can do to increase or create trust for your eCommerce site. This is key in converting a visitor into a customer!
Testimonials are a very important source of trust for people that shop online. We'll tell you how to make the best use of your testimonials.
Getting local reviews might seem hard, but with these simple tips and pointers, you'll get local reviews and ratings in no time.
Would you buy a product or service from a website that doesn’t look trustworthy? Probably not. So you understand how important it is to gain the trust of your visitors if you own a business. Adding testimonials to your site can help you with this. They give potential customers some idea of the experiences of …
Read: "Ask Yoast: Adding testimonials to your site"
This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another …
Read: "Ranking your local business part 4: Inbound links"
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of …
Read: "Testimonials: increase your visitor’s trust"
If you’re a well-known local business owner, one of your online goals should be getting more local reviews from your (satisfied) customers. These reviews or ratings help Google in determining the value of your company for their users. If you have a nice amount of four-star and five-star ratings, Google considers you a more valuable result on their search …
Read: "How to get local reviews and ratings"If you have a local business, selling products or services, you have to think about the local ranking of your website. Local optimization will help you surface for related search queries in your area. As Google shows local results first in a lot of cases, you need to make sure Google understands where you are …
Read: "Local ranking factors that help your local business’ SEO"
Right after an online purchase by a customer, an important marketing opportunity arises. At that moment, someone chose to buy a product on your website. Seize that moment! In this article, we’ll go over a number of things you can do to turn these online customers into brand ambassadors. Promote us! It’s so easy to leverage that new …
Read: "Turn your online customer into a brand ambassador"
The key to converting a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. Through the years, we’ve often advised people …
Read: "7 ways to increase sales by creating trust"
If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already but have decided to focus a bit more on specific types of websites in a number of posts to come. This one will be about what …
Read: "How to optimize your restaurant website"
