Local SEO

Local SEO refers to optimizing your site so it shows up in the local search results. When people do a query that search engines like Google deem “local” in nature, they’ll show some local results. This can happen either because the user adds a location to the search term, or the term itself shows local intent. If you own a local business you’d want to show up in these results!

Below, you’ll find several articles about this topic. Want to easily optimize your site for local search? Our Local SEO plugin helps you optimize your WordPress site for Local SEO.


Beginners level

SEO basics: What is local SEO? »

Do you want to rank in your local area? Better invest in local SEO. Here, we'll explain what it is, so you can start with the basics.

Expert level

Local search and local SEO: the ultimate guide »

Learn all the ins and outs of local search in this expansive guide. Kickstart your local SEO efforts and get ready to start ranking locally!


Must read articles about Local SEO


Recent Local SEO articles

Learn all the ins and outs of local search in this expansive guide. Kickstart your local SEO efforts and get ready to start ranking locally!

Local rankings require hard work. In this article, we'll go over the local ranking factors you need to keep in mind when optimizing your site!

For public locations and venues like museums, cemeteries, and parks, Yoast Local SEO plugin can now describe your website to Google. Learn more in this post!

Browse through our Local SEO content posts. »