Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.

Local SEO: the ultimate guide for small businesses »

This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read about it here!


Must read articles about Branding


Recent Branding articles

SEO news in March 2021: A rise in Google’s zero-click searches

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had …

Read: "SEO news in March 2021: A rise in Google’s zero-click searches"
SEO news featured image

Mobile parity: does your site offer a singular experience?

26 March 2021 | 7 Comments | Edwin Toonen

You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to …

Read: "Mobile parity: does your site offer a singular experience?"
mobile parity

Google’s knowledge panel: What is it and how to get one?

Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …

Read: "Google’s knowledge panel: What is it and how to get one?"
ranking high in Google

How to write a mission statement for your site

Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement …

Read: "How to write a mission statement for your site"
think about the mission of your website

What is content marketing?

22 December 2020 | 5 Comments | Marieke van de Rakt

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …

Read: "What is content marketing?"
Blog post planning

Instagram for your business: a guide to getting started

3 November 2020 | 10 Comments | Michiel Heijmans

Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is a great platform to come into contact and strengthen your relationship with your audience. In …

Read: "Instagram for your business: a guide to getting started"
Photography website seo - photographer's website

SEO tips for non-profit organizations

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …

Read: "SEO tips for non-profit organizations"
Non-Profit SEO

Low-budget branding for small businesses

15 September 2020 | 15 Comments | Michiel Heijmans

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s …

Read: "Low-budget branding for small businesses"
low budget branding small business

Positioning your store in the online market

10 August 2020 | 7 Comments | Michiel Heijmans

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …

Read: "Positioning your store in the online market"
blog post structure


Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.