Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust, and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.


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5 tips to improve your branding »

With a successful branding strategy, people will remember your brand. This will benefit your SEO! Here are 5 tips to improve your branding.

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Building a brand for your business »

Branding consists of lots of different aspects. Here we explain why we think it's important for a business to think about their branding.


Must read articles about Branding


Recent Branding articles

Small business SEO and local search: the ultimate guide »

Need help with SEO for your small business? Find out how to do SEO and local SEO yourself with our free guide. You don't need to be an expert!

small business SEO

How to find your niche in 4 easy steps »

Wondering what a niche is, and how to find one? We've put together a step-by-step guide with examples to help you get started.

small business SEO

SEO news in March 2021: A rise in Google’s zero-click searches »

There was some discussion about a study on Google's zero-click searches. Find out more in our March 2021 edition of the SEO news webinar!

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