Branding

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s …

Successful positioning adds value to your store and gives you a head start on the competition. Positioning is the art of standing out, distinguishing your business from others in the mind of your audience. You can stand out with high product quality, great service, low prices, or dedicated care for the environment. But it’s important to communicate this position to your target group, …

This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!

When you’ve determined your shop’s mission, you should focus on finding the right niche for your business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you find your niche, you’ll be able to optimize your …

Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on how to …

At Yoast, we pride ourselves on our branding. I would go as far as saying that it has attributed a lot to our success. I also think that good and consistent branding needs to be talked about more, as it is one of the hallmarks of a great enterprise. Please let me explain why I …

Need to switch to online asap and don’t have a website yet? WordPress is your best friend! Whether you want to create your own personal blog, an online store, or a business website – with WordPress, creating your own website is easy as pie. If you know what you’re doing, of course. In this video, …

Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you …

Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …

Have you seen that icon in the search results in front of your website’s URL? It’s been visible for a while now in Google’s mobile results. And, as we speak, it’s rolling out for desktop search results too. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very …