Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.

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Must read articles about Branding


Recent Branding articles


How to make a WordPress website

20 February 2020 | 7 Comments | Iris Guelen

Have you always wanted to create your own website? WordPress is the way to go! Whether you want to create your own personal blog, an online store, or a business website – with WordPress, creating your own website is easy as pie. If you know what you’re doing, of course. In this video, we’ll guide …

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Favicons and your online brand: Make sure you stand out!

20 September 2019 | 13 Comments | Michiel Heijmans

Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …

Read: "Favicons and your online brand: Make sure you stand out!"
5 tips on branding

How to change your favicon in WordPress: a step-by-step guide

12 September 2019 | 18 Comments | Joost de Valk

Have you seen that icon in the search results in front of your website’s URL? It’s been visible for a while now in Google’s mobile results. And, as we speak, it’s rolling out for desktop search results too. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very …

Read: "How to change your favicon in WordPress: a step-by-step guide"
Branding favicon

Google’s Knowledge Panel: What is it and how to get one?

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …

Read: "Google’s Knowledge Panel: What is it and how to get one?"
ranking high in Google


Where your branding meets your keyword strategy

26 July 2019 | Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy …

Read: "Where your branding meets your keyword strategy"


Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.