A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust, and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.

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5 tips to improve your branding »

With a successful branding strategy, people will remember your brand. This will benefit your SEO! Here are 5 tips to improve your branding.

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Building a brand for your business »

Branding consists of lots of different aspects. Here we explain why we think it's important for a business to think about their branding.

Must read articles about Branding

Recent Branding articles

Short-form content is all the rage. So should your business create short-form videos? Are they an effective marketing tool? Learn more!

Can your domain name help with rankings? Do you need to add keywords or your brand? How do you pick a domain name? We explain these and more in this post!

Writing great titles is an essential skill for anyone doing SEO. In this post we explain all about creating great page titles for SEO.

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