A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust, and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.

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5 tips to improve your branding »

With a successful branding strategy, people will remember your brand. This will benefit your SEO! Here are 5 tips to improve your branding.

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Building a brand for your business »

Branding consists of lots of different aspects. Here we explain why we think it's important for a business to think about their branding.

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Small business SEO and local search: the ultimate guide »

Need help with SEO for your small business? Find out how to do SEO and local SEO yourself with our free guide. You don't need to be an expert!

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How to find your niche in 4 easy steps »

Wondering what a niche is, and how to find one? We've put together a step-by-step guide with examples to help you get started.

small business SEO

SEO news in March 2021: A rise in Google’s zero-click searches »

There was some discussion about a study on Google's zero-click searches. Find out more in our March 2021 edition of the SEO news webinar!

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