Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.

Ultimate guide to small business SEO »

This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read about it here!


Must read articles about Branding


Recent Branding articles

Favicons and your online brand: Make sure you stand out!

20 September 2019 | 13 Comments | Michiel Heijmans

Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …

Read: "Favicons and your online brand: Make sure you stand out!"
5 tips on branding

How to change your favicon in WordPress: a step-by-step guide

12 September 2019 | 18 Comments | Joost de Valk

Have you seen that icon in the search results in front of your website’s URL? It’s visible for most people in mobile results now. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here we’ll explain how to change the favicon of your WordPress site! We’ve …

Read: "How to change your favicon in WordPress: a step-by-step guide"
Branding favicon

Google’s Knowledge Panel: What is it and how to get one?

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …

Read: "Google’s Knowledge Panel: What is it and how to get one?"
ranking high in Google


Where your branding meets your keyword strategy

26 July 2019 | Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy …

Read: "Where your branding meets your keyword strategy"


Mobile parity: are your desktop and mobile site equal?

1 February 2018 | 13 Comments | Michiel Heijmans

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that …

Read: "Mobile parity: are your desktop and mobile site equal?"
mobile parity

What is off-page SEO?

25 January 2018 | 29 Comments | Edwin Toonen

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

Read: "What is off-page SEO?"
What is off page SEO?

SEO for non-profits

27 September 2017 | 2 Comments | Marieke van de Rakt

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …

Read: "SEO for non-profits"
Non-Profit SEO

Planning your website like your holiday

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities …

Read: "Planning your website like your holiday"
SEO basics - planning like holiday

Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.