Branding

Over the years, we’ve written quite a few articles about branding. Branding is about getting people to relate to your company and products. It’s also about trying to make your brand synonymous with a certain product or service. This can be a lengthy and hard project. It can potentially cost you all of your revenue. It’s …

Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …

Have you seen that icon in the search results in front of your website’s URL? It’s visible for most people in mobile results now. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here we’ll explain how to change the favicon of your WordPress site! We’ve …

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …

Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a user sees in search results, but it’s also one of the most important factors that Google uses to determine the topic of a page. This makes titles essential to SEO and this article …

What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your brand name. So your brand is one of your keywords. It shouldn’t be your only keyword though, nor should you have lots of keyphrases but no brand. There should be a keyword strategy …

This ultimate guide covers small business SEO. Want your site to rank high in the local search results? Read all about it here!

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that …

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …