Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.

Branding

Must read articles about Branding


Mobile parity: are your desktop and mobile site equal?

1 February 2018 by Michiel Heijmans - 13 Comments

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that …

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mobile parity

SEO basics: What is off-page SEO?

25 January 2018 by Edwin Toonen - 29 Comments

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media and local SEO. Or in other words, generating traffic to your site and making your …

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SEO for non-profits

27 September 2017 by Marieke van de Rakt - 2 Comments

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases …

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Non-Profit SEO



Planning your website like your holiday

29 May 2017 by Michiel Heijmans - 8 Comments

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities …

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Categories: SEO basics, WordPress
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website planning


Ask Yoast: Should you give a division a separate domain?

1 May 2017 by Joost de Valk - 8 Comments

A website of a larger company can often represent multiple areas of business, or divisions. If one division outgrows the others, or if expectations for one area are very high, the company might want to consider a separate website or domain. When this happens, what’s the best approach for SEO? Set up a new domain …

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Category: Technical SEO
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Ask Yoast: division on seperate domain

SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt - 8 Comments

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of …

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what is content marketing

Low-budget branding for small businesses

2 December 2016 by Michiel Heijmans - 13 Comments

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and …

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low budget branding small business


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