Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.

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Must read articles about Branding


Recent Branding articles


Reach the right audience by finding your shop’s niche

When you’ve determined your shop’s mission, you should focus on finding the right niche for your business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you find your niche, you’ll be able to optimize your …

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low budget branding small business


Audience research with Els Aerts: Pro tips to get started

Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on how to …

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audience research


How to make a WordPress website

20 February 2020 | 7 Comments | Iris Guelen

Need to switch to online asap and don’t have a website yet? WordPress is your best friend! Whether you want to create your own personal blog, an online store, or a business website – with WordPress, creating your own website is easy as pie. If you know what you’re doing, of course. In this video, …

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Favicons and your online brand: Make sure you stand out!

20 September 2019 | 13 Comments | Michiel Heijmans

Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …

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5 tips on branding

How to change your favicon in WordPress: a step-by-step guide

12 September 2019 | 18 Comments | Joost de Valk

Have you seen that icon in the search results in front of your website’s URL? It’s been visible for a while now in Google’s mobile results. And, as we speak, it’s rolling out for desktop search results too. So, no excuses, your site needs a good favicon. Luckily, setting a favicon in WordPress is very …

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Branding favicon

Google’s Knowledge Panel: What is it and how to get one?

Google’s Knowledge Panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …

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ranking high in Google

Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.