Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.


Must read articles about Branding

SEO for non-profits

27 September 2017 by Marieke van de Rakt » - 2 Comments

Non-Profit SEO

SEO is important for every website that wants to attract traffic. SEO for non-profits, in that regard, isn’t that different from SEO for other businesses. For non-profits -often struggling to make ends meet- it can be a cheap and effective way of attracting traffic. Making sure your website is findable in the search engines increases »

Category: Content SEO
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Favicons and your online brand

17 July 2017 by Michiel Heijmans » - 8 Comments

5 tips on branding

Those used to tabbed browsing know why favicons are important. Your site will stand out from the rest if your favicon is recognizable. After all, a picture says more than a thousand words. Personally, I often find myself pinning websites in Google Chrome, still my browser of choice. As a to-do list, or simply because I »

Categories: User eXperience (UX), WordPress
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Ultimate guide to small business SEO

27 June 2017 by Michiel Heijmans » - 23 Comments

small business SEO

Planning your website like your holiday

29 May 2017 by Michiel Heijmans » - 8 Comments

website planning

Planning your website is much like planning your holiday. If you rush into things, your hotel might be crappy, the surroundings without anything to do, and you might even pay way too much for it. Here, I’ll explain the process of planning a (new) website from scratch. And make that process clear by highlighting similarities »

Categories: SEO basics, WordPress
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Domain names and their influence on SEO

domain names and seo

We often get questions from people asking about the influence of domain names on SEO. Is there any relation at all? Does it help to include keywords like product names in your domain name? Is the influence of domain names different per location? And what’s the use of using more than one domain name for a site? »

Category: Technical SEO
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Ask Yoast: Should you give a division a separate domain?

1 May 2017 by Joost de Valk » - 8 Comments

Ask Yoast: division on seperate domain

A website of a larger company can often represent multiple areas of business, or divisions. If one division outgrows the others, or if expectations for one area are very high, the company might want to consider a separate website or domain. When this happens, what’s the best approach for SEO? Set up a new domain »

Category: Technical SEO
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SEO basics: What is content marketing?

19 December 2016 by Marieke van de Rakt » - 8 Comments

what is content marketing

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of »

Categories: Content SEO, SEO basics
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Low-budget branding for small businesses

2 December 2016 by Michiel Heijmans » - 13 Comments

low budget branding small business

Over the last year, we’ve written quite a bit about branding. Branding is often associated with investing lots of money in marketing and promotion. Branding is about getting people to relate to your company and products. Branding is about trying to make your brand synonym for a certain product or service. This can be a lengthy and »

Categories: eCommerce, Social Media
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Crafting good titles for SEO

25 May 2016 by Joost de Valk » - 5 Comments

crafting good titles

Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search results. It’s also one of the most important factors for Google to decide what the topic of a page is. The combination of these two factors makes it so essential. This »

Category: Content SEO
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5 tips on branding

5 tips on branding

Branding is an essential aspect of your marketing strategy. If you develop an awesome branding strategy, people will get to know your brand, your company, and your website. In this post, I will first explain what branding is and why it can help you with your SEO. After that, I’ll give 5 practical tips you »

Categories: Content SEO, eCommerce
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