Branding

A brand is the name of a company or product that is used in promotion and other communication. Branding is leveraging that brand to create recognition, trust, and reputation for your product and/or company. It’s closely related to determining the goal for your business, finding a niche, and positioning it. All these things help you carry out your keyword research, with is essential to your SEO strategy.

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5 tips to improve your branding »

With a successful branding strategy, people will remember your brand. This will benefit your SEO! Here are 5 tips to improve your branding.

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Building a brand for your business »

Branding consists of lots of different aspects. Here we explain why we think it's important for a business to think about their branding.

Must read articles about Branding

Where your branding meets your keyword strategy »

Your brand is one of your most important keywords, but your keyword strategy should've more. Read this to learn how to create a strategy!
Positioning your store in the online market »

Successfully positioning your store online can give you a head start on the competition. In this post, we'll discuss how to achieve this!
Low-budget branding for small businesses »

Low-budget branding is about positioning yourself in your field of expertise. A must-read for small businesses.