Branding archives



Positioning your shop in the online market

Successful positioning adds value to your business and gives you a head start on the competition. Positioning is the art of distinguishing your business from others in the mind of your customers. You can make your webshop stand out by high product quality, great service, low prices or dedicated care for the environment. But it’s equally important to communicate this distinctive factor to your …

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Category: eCommerce
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Positioning your shop in the online market

Find your shop’s niche

27 April 2016 by Michiel Heijmans - 3 Comments

After you’ve determined your shop’s mission, you should focus on finding the right niche for your (online) business. Merriam Webster defines a niche as “the situation in which a business’s products or services can succeed by being sold to a particular kind or group of people”. If you have found your niche, your products, sales, communication …

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Category: eCommerce
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low budget branding small business

Consistent branding increases click through rate in Google

Last week, we wrote a post on headings and taglines. Following that post, I’d like to elaborate a bit on focus – but now related to your branding. In this post, I’ll tell you my point of view on how to incorporate consistent branding in your website. I’ll also show you how this can contribute to …

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Category: Technical SEO
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5 tips on branding

The evolution of Yoast avatars & we’re doing a redesign!

12 May 2015 by Joost de Valk - 19 Comments

Over the years, our avatars have evolved quite a bit. Paul Madden created the first avatar, back in 2007. A few years later, I asked Erwin to improve upon it and he ran off with them. He created many, many avatars. First of me, later on of the entire, rapidly growing, team. Below is an infographic highlighting …

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Category: Announcements
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Branding & your keyword strategy

31 October 2014 by Joost de Valk

What’s the difference between your brand and your keywords? Are you using both effectively? Your brand is one of your most important keywords, but it shouldn’t be your only keyword, nor should you have lots of keywords but no brand. There should be a keyword strategy behind the keywords you pick. This post highlights the why of …

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