Branding archives

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How businesses should approach short-form video

21 February 2023 Phil Nottingham

Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a …

Read: "How businesses should approach short-form video"
How businesses should approach short-form video


How to change your favicon in WordPress: a step-by-step guide

12 September 2022 Joost de Valk

Have you seen that icon in the search results before your website’s URL? Google shows these logos in both mobile and desktop search results. So, no excuses; your site needs a good favicon. Luckily, setting a favicon in WordPress is very easy. Here, we’ll explain how to change the favicon of your WordPress site! We’ve …

Read: "How to change your favicon in WordPress: a step-by-step guide"
How to change your favicon in WordPress: a step-by-step guide

How to make a video to promote your business

5 April 2022 | 4 Comments Phil Nottingham

Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? …

Read: "How to make a video to promote your business"
How to make a video to promote your business


SEO news in March 2021: A rise in Google’s zero-click searches

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had …

Read: "SEO news in March 2021: A rise in Google’s zero-click searches"
SEO news in March 2021: A rise in Google’s zero-click searches