Branding archives

Recent Branding articles


How to make a video to promote your business

5 April 2022 | 4 Comments | Phil Nottingham

Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? …

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How to make a video to promote your business



SEO news in March 2021: A rise in Google’s zero-click searches

There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had …

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SEO news in March 2021: A rise in Google’s zero-click searches

Mobile parity: does your site offer a singular experience?

26 March 2021 | 7 Comments | Edwin Toonen

You might have heard the term parity before in SEO, specifically mobile parity. It all comes down to one thing: you should see your site as a single thing. You shouldn’t have a ‘mobile site,’ as distinct from a ‘desktop site.’ You should have one site — which may use CSS to display elements differently …

Read: "Mobile parity: does your site offer a singular experience?"
Mobile parity: does your site offer a singular experience?

Google’s knowledge panel: What is it and how to get one?

Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen as an engine connecting all kinds of data Google finds on the web. If you …

Read: "Google’s knowledge panel: What is it and how to get one?"
Google’s knowledge panel: What is it and how to get one?

How to write a mission statement for your site

Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And is this reflected in the structure and content of your site? Writing a mission statement …

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How to write a mission statement for your site

What is content marketing?

22 December 2020 | 5 Comments | Marieke van de Rakt

Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what …

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What is content marketing?

Instagram for your business: a guide to getting started

3 November 2020 | 10 Comments | Camille Cunningham

Last month, Instagram celebrated its 10th birthday. During this decade, it has grown from a ‘Facebook for teenagers’ to an established social media platform used all over the world. And no, these users are not just teenagers anymore. Instagram is a great platform to come into contact and strengthen your relationship with your audience. In …

Read: "Instagram for your business: a guide to getting started"
Instagram for your business: a guide to getting started