One of the big questions with video SEO is whether you’re better off hosting all your videos on YouTube or whether you should host them on a different platform. Hosting your videos on YouTube means driving traffic to your content on youtube.com. Hosting your videos on another platform allows you to make your website the …Read: "YouTube vs your own site: Which is better for video SEO?"
In Google, you can find websites, but also images and videos: that’s why optimizing videos is just as important as your other SEO efforts. Yoast created the Video SEO for WordPress plugin to help you optimize your videos, so you can make sure that your videos appear in the Google Videos search result. Read all about video SEO here!
The Video SEO add-on for the Yoast SEO for WordPress plugin automatically optimizes your videos for search engines.
Must read articles about Video SEO
Part two of this article on YouTube Analytics deals with engagement reports. Likes, shares, annotation stats and YouTube Cards. Find out more »
How do you choose whether to blog or vlog? Do vlogs rank as high in Google as blogs will? What else should you consider? Let's find out!
Recent Video SEO articles
Can you tell me which video hosting platform is best for SEO? This is the question I get asked most frequently on the topic of video SEO, and it’s worth stating up-front that the categorical answer, like everything else in SEO, is “it depends.” Let’s discuss what you need to consider when choosing the video …Read: "Which is the best video hosting platform for SEO?"
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had …Read: "SEO news in March 2021: A rise in Google’s zero-click searches"
Video is great for explaining a topic in just a couple of minutes. Or, to give people an idea of that product they’re thinking of buying. You can also use video to share your vision or insights with a very large audience. But what do you need to do to make your videos stand out …Read: "How does video SEO work?"
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive into a certain topic related to your site or business. So which one is better? …Read: "Blog or vlog, which one is better?"
Today sees the release of Yoast SEO 15.9 and Video SEO 13.7. In Yoast SEO 15.9, we focussed on performance improvements and general enhancements. In addition, we made Video SEO available in Elementor. Find out more! Performance improvements Improving the performance of our plugins is always on our radar. Sometimes, we do big changes that …Read: "Yoast SEO 15.9: Performance improvements"
We love to watch videos, don’t we? Online video has been booming for years and there is no end in sight. Every second, hundreds of hours of video are uploaded to YouTube alone. Not to mention all the short-form video content that appeared in recent years on apps like Instagram and TikTok. If you produce …Read: "Video SEO: How to rank your videos in Google"
Yoast SEO 15.8 is out and it comes with a cool new gift: a breadcrumbs block for the WordPress editor. This makes it easy to just drop your breadcrumb in a page, without having to touch any code. Now available for everyone! We also have a cool new update for our Video SEO add-on that …Read: "Yoast SEO 15.8: A free block for your breadcrumbs"
Yesterday, Google announced a new addition to the rapidly expanding lineup of enhancement reports in Search Console. This time, it’s all about video! You can now not only see how your video performs in search, but also if your videos have valid structured data so they are eligible for rich results. Need help getting your …Read: "Get Google’s new video reporting with the Yoast Video SEO plugin"
Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials …Read: "How to use video testimonials?"