Video SEO archives

Recent Video SEO articles

YouTube SEO in 5 minutes

24 May 2022 | Phil Nottingham

We’ll start with a brief summary of YouTube ranking factors. Next, we’ll make a best-guess assessment of how they break down from a practical standpoint. And then we’ll discuss how tt\ Youtube SEO. YouTube ranking factors There are two core overarching groups into which YouTube ranking factors fit: relevancy and authority. Relevancy Transcripts and Visuals …

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YouTube SEO in 5 minutes


How to make a video to promote your business

5 April 2022 | 4 Comments | Phil Nottingham

Video is a useful and powerful tool to use for your marketing communication. A video can help potential customers understand more about your business and what you’re offering. However, shooting a video is easier said than done. If you’re a small business with a small budget, you might have questions like: where do I start? …

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How to make a video to promote your business

How many YouTube tags should you use?

15 March 2022 | Phil Nottingham

You want to optimize your YouTube channel. You’ve done the research and stumbled upon YouTube tags. In theory, they sound like a great place to start if you want to optimize your videos. But did you know that YouTube tags aren’t especially important for discoverability? They can still be useful, though. Read on to learn …

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How many YouTube tags should you use?

How to optimize an auto-playing background video in WordPress

17 January 2022 | Phil Nottingham

An auto-playing background video is a popular feature for the homepage of many websites, from big eCommerce brands to B2B software and services companies. You can use the added visual interest to capture the attention of new visitors and show off your brand personality. With WordPress, it’s very straightforward to set up a video background. …

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How to optimize an auto-playing background video in WordPress

How to rank YouTube videos in Google search

7 December 2021 | 2 Comments | Phil Nottingham

Getting YouTube videos indexed and ranking in Google search is, essentially, extremely straightforward. There are two steps you need to take. Step 1 is uploading your videos to YouTube and step 2 is setting the visibility to public. And… that’s it! Just by having your videos uploaded on YouTube and publicly available, they’ll be eligible …

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How to rank YouTube videos in Google search

What makes a great YouTube channel?

4 October 2021 | 6 Comments | Phil Nottingham

As the world’s second-biggest search engine (after Google), and the world’s second-biggest social network (after Facebook), YouTube can be an incredibly valuable marketing investment for almost every business. The key to getting a consistently high number of views is to create a channel with a compelling offering. But unfortunately, very few businesses succeed in this …

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What makes a great YouTube channel?


SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

2 September 2021 | 5 Comments | Camille Cunningham

Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. There was lots of SEO news in August 2021 and as usual, our resident experts Joost and Jono discussed all of it in …

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SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

YouTube ranking: How to use analytics to optimize your video

23 August 2021 | Phil Nottingham

If you’re trying to optimize your videos to get YouTube ranking them (as well as Google), then you need to do three things. Firstly, you need to understand what’s working. Second, you want to discover where there are opportunities to do better. And thirdly, you should assess how your search performance is progressing over time. …

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YouTube ranking: How to use analytics to optimize your video