Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog posts on Google’s algorithm.

Beginners level

What does Google do? »

How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

Expert level

A brief history of Google's algorithm updates »

Google's algorithm updates: a lot has changed over the years. Let's take a trip down memory lane and see how each update affected the SERPs!

Must read articles about Google algorithm

Recent Google algorithm articles

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The Knowledge Graph is Google's way of connecting information. It's an informative block that looks visually pleasing too. Learn more!

Sometimes it feels like SEO is a game for the big names out there. So as a smaller business, is it worth investing your time? Let's find out!

Browse through our Google algorithm content posts. »