Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it …Read: "Google says it doesn’t use rel=prev/next for pagination"
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Must read articles about Google algorithm
How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!
What is SEO? SEO is the acronym for Search Engine Optimization. With SEO you aim to make websites rank high in Google. Learn the basics here!
How do I rank high in Google? Today, Marieke explains which SEO aspects to focus on to improve your Google rankings! Plus, some quick wins!
In this post, we’ll explore what we know about how Google analyzes online text.
Recent Google algorithm articles
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …Read: "5 link building DON’Ts you didn’t know about"
On Yoast.com, we talk a lot about writing and readability. We consider it a very important part of good SEO. Your text needs to satisfy your users’ needs. This, in turn, will help your rankings. However, we rarely talk about how Google and other search engines read and understand texts. In this post, we’ll explore …Read: "How does Google understand text?"
“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is …Read: "How to rank high in Google"
Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …Read: "On Google’s related entities patent: Write awesome posts!"
It’s hard to imagine a life without a search engine that knows what it’s doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right — the results were …Read: "Google at 20: Journeys, AI-driven results and visual search"
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …Read: "Ask Yoast: Disavow backlinks from shady sites?"
In the week of August 1st Google rolled out a “broad core algorithm update.” This update has been dubbed the “Medic update” online. We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the …Read: "Google’s Medic update, and how to deal with it"
Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …Read: "When Google changes up: Should I abide every decision they make?"
SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing websites to make them reach a high position in Google’s – or other search engines’ – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain our approach to …Read: "What is SEO?"