Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the Google algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog post.


Readability ranks!

27 November 2017 by Marieke van de Rakt » - 26 Comments

Readability ranking factor

Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write »

Category: Content SEO
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Stop pleasing Google!

24 November 2017 by Michiel Heijmans » - 23 Comments

Stop pleasing Google

Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should »

Category: Content SEO
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Ranking your local business part 8: Behavioral Signals

14 September 2017 by David Mihm »

Ranking local business part 8

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of  Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for »

Category: Technical SEO
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SEO basics: What are ranking signals?

4 September 2017 by Marieke van de Rakt » - 5 Comments

What are ranking signals

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The »

Category: SEO basics
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What is Google’s Knowledge Graph?

9 May 2017 by Edwin Toonen » - 8 Comments

Rich snippets

Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by »

Categories: Content SEO, Technical SEO
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SEO basics: What is SEO?

23 November 2016 by Marieke van de Rakt » - 8 Comments

what is seo

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how »

Category: SEO basics
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Interview with Maile Ohye (Google)

18 November 2016 by Edwin Toonen » - 4 Comments

Interview Maile Ohye

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, »

Category: Content SEO
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SEO basics: What does Google do?

15 November 2016 by Marieke van de Rakt » - 17 Comments

what does google do

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines »

Category: SEO basics
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Is that a Possum near me?

29 September 2016 by Michiel Heijmans » - 12 Comments

Local search (Possum)

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location »

Category: Technical SEO
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Weekly SEO recap: Google update galore

22 January 2016 by Joost de Valk » - 9 Comments

Joost's SEO recap

This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much »

Categories: Analytics, Technical SEO
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