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Must read articles about Google algorithm

  • What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is SEO? »

    What is SEO? SEO is the acronym for Search Engine Optimization. It's the practice of optimizing your web pages to make them reach a high position in Google.

  • How to rank high in Google »

    How do I rank high in Google? Today, Marieke explains which SEO aspects to focus on to improve your Google rankings! Plus, some quick wins!

  • How does Google understand text? »

    In this post, we’ll explore what we know about how Google analyzes online text.


Recent Google algorithm articles

Google BERT: A better understanding of complex queries

4 November 2019 | 6 Comments | Edwin Toonen

By announcing it as the “biggest change of the last five years” and “one that will impact one in ten searches”, Google sure turned some heads with an inconspicuous name: BERT. BERT is a Natural Language Processing (NLP) model that helps Google understand language better in order to serve more relevant results. There are million-and-one …

Read: "Google BERT: A better understanding of complex queries"
Content analysis FI


15 questions about ranking factors – Yoast webinar recap

5 July 2019 | 9 Comments | Edwin Toonen

People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors …

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What are ranking signals?


What is Google’s Knowledge Graph?

1 May 2019 | 5 Comments | Edwin Toonen

Google’s Knowledge Graph is hard to find, but its results are not. Take, for instance, that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, …

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Rich snippets - structured data

Google says it doesn’t use rel=prev/next for pagination

22 March 2019 | 8 Comments | Edwin Toonen

Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it …

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Google

5 link building DON’Ts you didn’t know about

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …

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link building don'ts


How to rank high in Google

23 November 2018 | 8 Comments | Marieke van de Rakt

“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is …

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ranking high in Google

On Google’s related entities patent: Write awesome posts!

24 October 2018 | 2 Comments | Marieke van de Rakt

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

Read: "On Google’s related entities patent: Write awesome posts!"
Blog structure.