Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog posts on Google’s algorithm.

Beginners level

What does Google do? »

How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

Expert level

A brief history of Google's algorithm updates »

Google's algorithm updates: a lot has changed over the past 10 years. Let's take a trip down memory lane and see how each update affected the SERPs!

Must read articles about Google algorithm

Recent Google algorithm articles

Google Discover offers a new way to find content based on your interests. Very cool, but how can you get your content to appear in Discover?

Google launches Helpful Content Update to improve search results by surfacing unique, high-quality content. What does this mean? Read on!

How do I rank high in Google? Marieke explains which SEO aspects to focus on to improve your Google rankings! Plus, some quick wins!

Browse through our Google algorithm content posts. »