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Must read articles about Google algorithm

  • What does Google do? »

    How does Google work? What does Google do? In this article we explain in a clear and comprehensive way how Google works!

  • What is SEO? »

    What is SEO? SEO is the acronym for Search Engine Optimization. With SEO you aim to make websites rank high in Google. Learn the basics here!

  • How to rank high in Google »

    How do I rank high in Google? Today, Marieke explains which SEO aspects to focus on to improve your Google rankings! Plus, some quick wins!

  • How does Google understand text? »

    In this post, we’ll explore what we know about how Google analyzes online text.


Recent Google algorithm articles

Google says it doesn’t use rel=prev/next for pagination

22 March 2019 | 8 Comments | Edwin Toonen

Sometimes you wonder if Google even knows how Google works. Search is getting more complex by the day and there comes a point where it’s anybody’s guess. Yesterday, Google ‘announced’ that its search engine doesn’t use the pagination markup rel=prev/next at all and hasn’t for years. That’s curious because they have been advocating using it …

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Google

5 link building DON’Ts you didn’t know about

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …

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link building don'ts


How to rank high in Google

23 November 2018 | 8 Comments | Marieke van de Rakt

“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is …

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ranking high in Google

On Google’s related entities patent: Write awesome posts!

24 October 2018 | 2 Comments | Marieke van de Rakt

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. It was a …

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Blog structure.

Google at 20: Journeys, AI-driven results and visual search

26 September 2018 | 13 Comments | Edwin Toonen

It’s hard to imagine a life without a search engine that knows what it’s doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right — the results were …

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Google

Ask Yoast: Disavow backlinks from shady sites?

21 September 2018 | 14 Comments | Joost de Valk

As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …

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Google’s Medic update, and how to deal with it

22 August 2018 | 20 Comments | Joost de Valk

In the week of August 1st Google rolled out a “broad core algorithm update.” This update has been dubbed the “Medic update” online. We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the …

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Dealing with Google updates

When Google changes up: Should I abide every decision they make?

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …

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The dude abides