Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the Google algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog post.

Google algorithm

On Google’s related entities patent: Write awesome posts!

12 April 2018 by Marieke van de Rakt - 12 Comments

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this …

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internal linking yoast seo



Ranking your local business part 8: Behavioral Signals

14 September 2017 by David Mihm

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of  Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for …

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Ranking local business part 8

SEO basics: What are ranking signals?

4 September 2017 by Marieke van de Rakt - 5 Comments

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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What are ranking signals?

What is Google’s Knowledge Graph?

9 May 2017 by Edwin Toonen - 8 Comments

Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by …

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Rich snippets

SEO basics: What is SEO?

23 November 2016 by Marieke van de Rakt - 8 Comments

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how …

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what is seo

Interview with Maile Ohye (Google)

18 November 2016 by Edwin Toonen - 4 Comments

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

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Interview Maile Ohye

SEO basics: What does Google do?

15 November 2016 by Marieke van de Rakt - 17 Comments

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines …

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what does google do

Is that a Possum near me?

29 September 2016 by Michiel Heijmans - 12 Comments

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location …

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Local search (Possum)


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