Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog posts on Google’s algorithm.


Beginners level

What does Google do? »

How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

Expert level

A brief history of Google's algorithm updates »

Google's algorithm updates: a lot has changed over the past 10 years. Let's take a trip down memory lane and see how each update affected the SERPs!


Must read articles about Google algorithm


Recent Google algorithm articles

Page experience: a new Google ranking factor »

In May, Google launched new metrics called Web Vitals. Combining existing experience factors, these will inform the page experience update.

What is UX?

SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more »

Missed our SEO news webinar? Don't worry, you can catch up with all the latest rumors and releases in our recap!

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How does Google understand text? »

How does Google work? And how does Google understand text? In this post, we’ll explore what we know about how Google analyzes online text.

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Browse through our Google algorithm content posts. »