Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog posts on Google’s algorithm.


Beginners level

What does Google do? »

How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

Expert level

A brief history of Google's algorithm updates »

Google's algorithm updates: a lot has changed over the years. Let's take a trip down memory lane and see how each update affected the SERPs!


Must read articles about Google algorithm


Recent Google algorithm articles

The recent Google leak does not change the Yoast SEO core philosophy; rather, it reinforces our commitment to adhering to SEO best practices.

Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence in the SERPs. One of the common issues you might encounter is the “Crawled — currently not indexed” status. This message means that Google has crawled your page but hasn’t indexed it. As a result, […]

How does Google work? And how does Google understand text? In this post, we’ll explore what we know about how Google analyzes online text.

Browse through our Google algorithm content posts. »