Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog posts on Google’s algorithm.

Beginners level

What does Google do? »

How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

Expert level

A brief history of Google's algorithm updates »

Google's algorithm updates: a lot has changed over the past 10 years. Let's take a trip down memory lane and see how each update affected the SERPs!

Must read articles about Google algorithm

Recent Google algorithm articles

How does Google understand text? »

How does Google work? And how does Google understand text? In this post, we’ll explore what we know about how Google analyzes online text.

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A long term SEO strategy? Knowing what Google wants is the key »

Ranking signals, algorithm updates, number of keywords. SEO can be hard to keep up with. Knowing what Google wants it the answer.


SEO news in May 2021: Google introduces a new language model »

This month, Google had their annual Google I/O conference. In this post, we'll highlight what they announced and other SEO news in May 2021!

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Browse through our Google algorithm content posts. »