Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the Google algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog post.

Google algorithm

Must read articles about Google algorithm


Google at 20: Journeys, AI-driven results and visual search

26 September 2018 by Edwin Toonen - 13 Comments

It’s hard to imagine a life without a search engine that knows what it’s doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right — the results were …

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Google

Google’s Medic update, and how to deal with it

22 August 2018 by Joost de Valk - 20 Comments

In the week of August 1st Google rolled out a “broad core algorithm update.” This update has been dubbed the “Medic update” online. We know it was that because they said so on Twitter. There was quite a bit of buzz around this update. Some sites “won”, others “lost”, which is logical because, in the …

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Dealing with Google updates

Keyword density in Yoast SEO: what you should know

Keyword density is the number of times your focus keyword occurs on a web page, compared to the total text of that page. If you write a post for your blog, you should have thought about what keyword you want to rank that post for. In our Yoast SEO plugin, that keyword is what we call …

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keyword density

When Google changes up: Should I abide every decision they make?

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …

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The dude abides

On Google’s related entities patent: Write awesome posts!

Perhaps you’ve read about the related entities patent which was recently granted to Google, or perhaps you haven’t yet. You should read Dave Davies post about it on Search Engine Land and find out more about it. The related entities patent gives us valuable insights into how Google identifies relationships between content. So, in this …

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internal linking yoast seo




Ranking your local business part 8: Behavioral Signals

14 September 2017 by David Mihm

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of  Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for …

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Ranking local business part 8

What are ranking signals?

4 September 2017 by Marieke van de Rakt - 5 Comments

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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SEO basics: what are ranking signals?


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