Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog posts on Google’s algorithm.


Beginners level

What does Google do? »

How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

Expert level

A brief history of Google's algorithm updates »

Google's algorithm updates: a lot has changed over the past 10 years. Let's take a trip down memory lane and see how each update affected the SERPs!


Must read articles about Google algorithm


Recent Google algorithm articles

How does a search engine get that search result? The process consists of three parts: crawling, indexing and ranking. Let's focus on indexing at Google.

What is SEO? If you have a website, you will want to know. In this post, we'll break it down for you and help you get started!

Did you miss our webinar on the most important SEO news in August 2021? Read the highlights in this post or rewatch the webinar!

Browse through our Google algorithm content posts. »