Google algorithm

The Google algorithm decides where web pages rank in the organic search results. What the algorithm does exactly remains secret. However, through Google’s communication and some testing of our own we do get clues on what Google deems important for a web page to rank. We share these findings in our blog posts on Google’s algorithm.

Beginners level

What does Google do? »

How does SEO work? What does Google do exactly? In this article, we explain everything you need to know in a clear and comprehensive way!

Expert level

A brief history of Google's algorithm updates »

Google's algorithm updates: a lot has changed over the past 10 years. Let's take a trip down memory lane and see how each update affected the SERPs!

Must read articles about Google algorithm

How to rank high in Google »

How do I rank high in Google? Today, Marieke explains which SEO aspects to focus on to improve your Google rankings! Plus, some quick wins!
All-around SEO training »

Get up to speed on all aspects of SEO. So you can rank higher, get more traffic and sell more online. Discover the All-around SEO training.
How does Google understand text? »

How does Google work? And how does Google understand text? In this post, we’ll explore what we know about how Google analyzes online text.
Google’s algorithm is amazingly smart and incredibly dumb at the same time »

Google's algorithm is really smart, but quite dumb at the same time. Let's go over some tips to use this contradiction to your advantage!