Google algorithm archives

Recent Google algorithm articles

How ‘near me’ searches can help your local SEO

9 November 2021 | 4 Comments | Edwin Toonen

Google keeps getting better at handling near me searches. Needless to say, mobile is the de facto way for most people to search for businesses and products — especially while out and about. Location-based ‘everything’ needs to be taken into account while optimizing the mobile and local SEO for location-dependent businesses. It’s clear that Google …

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How ‘near me’ searches can help your local SEO


What is SEO? An explanation for beginners

27 September 2021 | 20 Comments | Marieke van de Rakt

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing …

Read: "What is SEO? An explanation for beginners"
What is SEO? An explanation for beginners


SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

2 September 2021 | 5 Comments | Camille Cunningham

Google has made changes to the way they show page titles in the organic search results and the SEO community is up in arms. But that’s not all that happened this month. There was lots of SEO news in August 2021 and as usual, our resident experts Joost and Jono discussed all of it in …

Read: "SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more"
SEO news in August 2021: Google’s new title tag update, a new button on Twitter and more

Page experience: a new Google ranking factor

7 July 2021 | 2 Comments | Edwin Toonen

Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is now …

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Page experience: a new Google ranking factor

SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more

1 July 2021 | 2 Comments | Edwin Toonen

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave. …

Read: "SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more"
SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more


A long term SEO strategy? Knowing what Google wants is the key

Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again, …

Read: "A long term SEO strategy? Knowing what Google wants is the key"
A long term SEO strategy? Knowing what Google wants is the key

SEO news in May 2021: Google introduces a new language model

This month, Google held their annual I/O conference, an event at which they announce new product releases and other interesting stuff. They introduced us to MUM, their new language model and the next step in understanding online content. But meeting (their) MUM wasn’t all. There was lots of SEO news in May 2021 and our …

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SEO news in May 2021: Google introduces a new language model