This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much …Read: "Weekly SEO recap: Google update galore"
Google algorithm archives
Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last …Read: "Another weekend, another Google update"
This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes: The week started with us not knowing much yet, but it’s good to read this to get an idea …Read: "Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!"
Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know …Read: "Google core algorithm update: brand terms"
Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and …Read: "Google Panda part of Google’s core algorithm"
We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. …Read: "Google update: Real time Penguin? Or something else?"
In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you …Read: "Yoast Vlog: Google Hummingbird explained"
On April 22, 2015 “Mobilegeddon” took place. This update to Google’s search algorithm would favor mobile-friendly sites over other sites. So, when searching from a mobile device, sites optimized for mobile would rank higher. Developers and SEOs named it Mobilegeddon, because they thought it would really disrupt the mobile SEO landscape. But did it? In this video I explain what …Read: "Yoast Vlog: Mobilegeddon"
One of the most asked questions in our site reviews is “What happened to my rankings!?”. Although we have the possibility of using all kinds of great tools to analyze your website, this question remains one of the toughest ones to answer. Google isn’t always clear about why some sites rank better than others. In this article, …Read: "What happened to my rankings!?"
A nice couple of small news bits this week, of course mostly about Google as usual, but also one about Apple’s spider! Let’s dive right in! A Google phantom update There was some discussion a few weeks back about whether an update had taken place. Our friends at SearchMetrics have shown that it was one without a doubt, …Read: "Weekly SEO recap: Googlebot: Apples to…"
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