Google algorithm archives - Page 2 of 5

Recent Google algorithm articles

How to properly delete a page from your site

16 September 2017 | 3 Comments | Joost de Valk

Whenever you delete a page (or post) from your site, you also delete one or more URLs. That old URL, when visited, will usually return a ‘404 not found’ error, which is not the best thing for Google or your users. Is that what you really wanted to happen? You could redirect that deleted page …

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how to delete pages properly

Ranking your local business part 8: Behavioral Signals

14 September 2017 | David Mihm

This is the final post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of  Google My Business, covered best practices for on-site optimization. I’ve also given you some ideas for …

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Ranking local business part 8

What are ranking signals?

4 September 2017 | 5 Comments | Marieke van de Rakt

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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SEO basics: what are ranking signals?


What is Google’s Knowledge Graph?

9 May 2017 | 8 Comments | Edwin Toonen

Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by …

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Rich snippets - structured data

Interview with Maile Ohye (Google)

18 November 2016 | 4 Comments | Edwin Toonen

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

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Interview Maile Ohye


‘Near me’ searches: Is that a Possum near me?

29 September 2016 | 12 Comments | Michiel Heijmans

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location …

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Local search (Possum)