Google algorithm archives - Page 2 of 3

What is Google’s Knowledge Graph?

9 May 2017 by Edwin Toonen - 8 Comments

Google’s Knowledge Graph is hard to find, but its results are not. Take for instance that big block of information that appears on the right-hand side of your desktop screen after entering a search term. This block – also known as the Knowledge Graph Card – contains relevant, context-specific information regarding your search, powered by …

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Rich snippets - structured data

Interview with Maile Ohye (Google)

18 November 2016 by Edwin Toonen - 4 Comments

According to Maile Ohye of Google, “SEO is evolving into what Loren George McKechnie described as ‘search experience optimization’. It’s less about top ranking, and more about optimizing the searcher’s journey. It’s the intersection of content, UX, and as always, staying smart about search engines.” We had the chance to ask Maile a couple of questions, …

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Interview Maile Ohye


‘Near me’ searches: Is that a Possum near me?

29 September 2016 by Michiel Heijmans - 12 Comments

For a year and a half now, we SEOs have been talking to small business owners and each other about how Google’s handling near me searches better and better. Needless to say that mobile traffic is growing and location based ‘everything’ needs to be taken into account while optimizing the mobile SEO for every location …

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Local search (Possum)

Weekly SEO recap: Google update galore

22 January 2016 by Joost de Valk - 9 Comments

This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much …

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Joost's SEO recap

Another weekend, another Google update

19 January 2016 by Joost de Valk - 18 Comments

Hot on the heels of last week’s update, we had another Google update this weekend. Looking at the data there are some outliers, probably due to individual issues with sites, but most of all it seems like Google is changing the branding results all the time now. Google updates galore I wrote 3 posts last …

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Google updated its Google Webmaster Guidelines

Weekly SEO recap: it’s not Panda, not Penguin, it’s… Brands!

15 January 2016 by Joost de Valk - 8 Comments

This week we had quite a bit of news. But…. I’ve written about it all, already. So I’m gonna be a lazy guy and point you straight at the three posts I wrote this week on Google changes: The week started with us not knowing much yet, but it’s good to read this to get an idea …

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Joost's SEO recap

Google core algorithm update: brand terms

14 January 2016 by Joost de Valk - 23 Comments

Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know …

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Core_algorithm_Google_

Google Panda part of Google’s core algorithm

14 January 2016 by Joost de Valk - 7 Comments

Panda has become a part of Google’s core algorithm. This post discusses what that means for SEOs and webmasters. Amidst (or actually slightly before) all the kerfuffle about the changes to Google’s core algorithm this week, Jennifer Slegg posted a huge article about Google Panda, that’s really worth a look. It was vetted by people on Google’s webmaster team, and …

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Google Panda became a part of Google's Core algorithm

Google update: Real time Penguin? Or something else?

11 January 2016 by Joost de Valk - 28 Comments

We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. …

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Link building what not to do


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