Today, we’re launching Yoast SEO 17.9. In this release, we have an awesome new feature to share with you. We’ve partnered up with SEO tool Wincher to bring you keyphrase performance tracking. This new feature will allow you to get a better understanding of how your posts are ranking over time. Let’s find out more […]Read: "Yoast SEO 17.9: Track the performance of your keyphrases with Wincher"
Hi there. My name is Camille and I work as a content manager at Yoast. This means that my work mainly revolves around content. The creation, optimization, and sharing of useful and fun content that will hopefully help you on your SEO adventure!
My love for content started at a young age with the discovery of books. Novels, fantasy series, classics, biographies, and the occasional comic book. They all create their own little world you can dive into whenever you feel like it. But our world has lots of stories to tell as well. That’s why, after a few years of working in online marketing, I decided to focus on content marketing.
I have a Bachelor’s degree in Communication & Multimedia Design and a Master’s degree in Media & Influence. Besides my interest in media, I also enjoy being outdoors. Taking long walks, swimming or going to a music festival with friends to wind down and recharge my batteries. I live in the lovely town of Elst with my fiancé Nico and cat Nami.
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website is the right use of […]Read: "Customer reviews increase users’ trust"
When you started your business, what were the first steps you took to establish yourself in the market? You probably thought of a name and created a logo to go with it. Who knows, maybe you also created a few social accounts to introduce your business to potential customers right away. But like most businesses, […]Read: "Our new workout helps Google understand your site!"
When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking for those keywords is just a tiny part of the story. In reality, you could be ranking for queries you don’t even know about! In […]Read: "What queries are you ranking for, and with which pages?"
It’s a topic that remains up for discussion: SEO-friendly URLs. Should you include the category? Do you want to keep the URL as short as possible or is there room for extras? Is it smart to stuff your URL with keywords? First of all, it’s good to know that the best practices for SEO-friendly URLs […]Read: "Best practices for SEO-friendly URLs"
With over 450 million active users every month, Pinterest is a platform you don’t want to ignore as an online shop owner. According to the platform, 89% of its users use Pinterest to decide what they should buy next. So whether you’re a small business or sell all over the world, Pinterest is worth investing […]Read: "How to promote your products and earn money on Pinterest"
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness […]Read: "The T in E-A-T: What is Trustworthiness? How can you achieve it?"
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust […]Read: "The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?"
If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show relevant results for any term that people type in. It does, however, require some effort […]Read: "The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?"
Do you have old posts and pages that need some new life breathed into them? It’s worth taking the time to update your content. Not only is it better for user experience, fresh and up-to-date content is good for your SEO too. Follow the 10 steps below to update your content and make it even […]Read: "How to update your content in 10 steps (and make it better)"