Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …Read: "Favicons and your online brand: Make sure you stand out!"
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Or just read some posts about User eXperience (UX)
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!
Must read articles about User eXperience (UX)
Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.
What does an awesome button look like? Should you use flat buttons, ghost buttons, one-state buttons? In this post we share our opinion on button UX.
SEO and UX have a lot in common. They serve the same goal: to optimize the experience for either a search engine or your visitors. Here are some examples!
The importance of user experience for SEO continues to increase. But what is UX? And how does it affect SEO? User experience is all about offering your visitors a memorable experience. If people enjoy your site, they come back and tell their friends. Learn more about UX in this post on SEO for beginners!
Recent User eXperience (UX) articles
Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …Read: "What is user testing and why should you do it?"
What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what …Read: "Panel research for your business: Benefits and tips"
When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you …Read: "What is an exit survey and why should you use it?"
At Yoast, we continuously want to improve our website and our products. But how do you find out what makes them better? Sure, we need to fulfill the needs of our clients. But how do you know what your client’s top tasks are? Doing research is the answer! We love doing research because we get …Read: "Why and how to investigate the top tasks of your visitors"
For a blog, it’s of great importance that people can read the texts of your post properly. Reading from screens is hard, so make sure you don’t make it any harder than it already is. In this post, we’ll give tips on how to improve the typography of your blog. Typography and readability The readability …Read: "The importance of typography"
If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …Read: "How to optimize your restaurant website"
If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …Read: "Product page UX: 3 great examples"
For most sites, SEO in 2019 is not much different from the past couple of years: you still need to improve the same stuff, but you do need to set the bar higher and higher. Competition is getting fiercer and Google — and your potential client — is getting better at recognizing true quality. Also, …Read: "SEO in 2019: Improve, improve, improve"
If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will …Read: "Avoid these site structure mistakes!"
User eXperience (UX)
Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.
Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.
And there’s more. Read all about improving your site’s usability here.