Want to learn about User eXperience (UX)?

Take our Yoast training subscription!

  • Get all 9 SEO courses to fully optimize your website & content
  • Get new courses for free!
  • Get access to exclusive Premium content
  • Save 60% with this training bundle!
More info

Or just read some posts about user experience (ux)

eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!


Must read articles about User eXperience (UX)

  • Accessibility matters

    Accessibility matters »

    Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.

  • Button UX design

    Button UX design »

    What does an awesome button look like? Should you use flat buttons, ghost buttons, one-state buttons? In this post we share our opinion on button UX. 

  • Where SEO and UX meet on your site

    Where SEO and UX meet on your site »

    SEO and UX have a lot in common. They serve the same goal: to optimize the experience for either a search engine or your visitors. Here are some examples!

  • What is UX (and why bother)?

    What is UX (and why bother)? »

    The importance of user experience for SEO continues to increase. But what is UX? And how does it affect SEO? User experience is all about offering your visitors a memorable experience. If people enjoy your site, they come back and tell their friends. Learn more about UX in this post on SEO for beginners!

Recent User eXperience (UX) articles

SEO in 2019: Improve, improve, improve

2 January 2019 | 16 Comments | Edwin Toonen

For most sites, SEO in 2019 is not much different from the past couple of years: you still need to improve the same stuff, but you do need to set the bar higher and higher. Competition is getting fiercer and Google — and your potential client — is getting better at recognizing true quality. Also, …

Read: "SEO in 2019: Improve, improve, improve"

Avoid these site structure mistakes!

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will …

Read: "Avoid these site structure mistakes!"
site structure mistakes

Block your site’s search result pages

16 August 2018 | 7 Comments | Michiel Heijmans

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal …

Read: "Block your site’s search result pages"
block internal search pages

What are breadcrumbs and why are they important for SEO?

12 July 2018 | 18 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

Read: "What are breadcrumbs and why are they important for SEO?"
What are breadcrumbs?

5 things you need to know about mobile-first indexing

As you might know, Google is rolling out mobile-first indexing as we speak. But what does that mean for your ranking? Should you be worried? Should you do anything? Last week, Google explained a bit more about mobile-first indexing. In this post, I’ll talk you through five things you need to know about mobile-first indexing. …

Read: "5 things you need to know about mobile-first indexing"
Google




Ask Yoast case study: Appealing content for a real estate site

8 February 2018 | 4 Comments | Meike Hendriks

In our Ask Yoast case studies, we generally give SEO advise to clients who sign up for this series. This time, however, we’ve had a look at the website of Ryan Hoffman: leverageny.com. He didn’t sign up for the case study, but commented on our Ultimate guide to Content SEO. He told us nobody in his …

Read: "Ask Yoast case study: Appealing content for a real estate site"
Ask Yoast Case study: SEO for a Real estate

Mobile parity: are your desktop and mobile site equal?

1 February 2018 | 13 Comments | Michiel Heijmans

You might have heard the term before: mobile parity. With, as a subset of that, content parity. Perhaps “One Web” triggers some kind of recognition? It all comes down to one thing: is your mobile site equal to your desktop site? In this article, I’ll give you some pointers on why you should check that …

Read: "Mobile parity: are your desktop and mobile site equal?"
mobile parity

User eXperience (UX)

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability here.