User eXperience (UX)

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

Beginners level

What is UX (and why bother)? »

The importance of user experience for SEO continues to increase. But what is UX? And how does it affect SEO? User experience is all about offering your visitors a memorable experience. If people enjoy your site, they come back and tell their friends. Learn more about UX in this post on SEO for beginners!

Expert level

eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!

Must read articles about User eXperience (UX)

  • 10 ways to improve mobile UX »

    Mobile UX: 10 practical ways to improve the user experience of your mobile website. Have you made sure your mobile UX is optimized?

  • Accessibility matters »

    Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.

  • Button UX: designing a clear call-to-action »

    What does an awesome button look like? Should you use flat buttons, ghost buttons, one-state buttons? In this post we share our opinion on button UX. 

  • Where SEO and UX meet on your site »

    SEO and UX have a lot in common. They serve the same goal: to optimize the experience for either a search engine or your visitors. Here are some examples!

Recent User eXperience (UX) articles

6 site structure mistakes and how to avoid them! »

What are the most common site structure mistakes people make? And how can you make sure to avoid these? Read all about it in this post!

site structure mistakes

5 ways to improve your Core Web Vitals »

Page experience is part of the future of Google's rankings. Here, you'll find five things you can improve to boost your Core Web Vitals.

site speed and AMP

Mobile parity: does your site offer a singular experience? »

It's time to stop thinking about 'desktop' and 'mobile' as separate things. Create parity and form a singular experience to be visible everywhere.

mobile parity
Browse through our User eXperience (UX) content posts. »