You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. …Read: "What is the user journey in SEO?"
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Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!
Must read articles about User eXperience (UX)
Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.
What does an awesome button look like? Should you use flat buttons, ghost buttons, one-state buttons? In this post we share our opinion on button UX.
SEO and UX have a lot in common. They serve the same goal: to optimize the experience for either a search engine or your visitors. Here are some examples!
The importance of user experience for SEO continues to increase. But what is UX? And how does it affect SEO? User experience is all about offering your visitors a memorable experience. If people enjoy your site, they come back and tell their friends. Learn more about UX in this post on SEO for beginners!
Recent User eXperience (UX) articles
Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …Read: "What are breadcrumbs? Why are they important for SEO?"
Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!Read: "Mobile SEO: The ultimate guide"
Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!Read: "eCommerce usability: the ultimate guide"
If your business website’s goal is to get in touch with (potential) customers, you should avoid contact page mistakes. It’s detrimental to UX if your visitors end up struggling to contact you. And believe me, that’s not good for you either! Here, we’ll mention five contact pages mistakes you should definitely try to avoid. Before …Read: "Five annoying contact page mistakes"
Reviews or testimonials are mostly said to work on the basis of social proof. Social proof is a psychological process in which people copy the behavior of others, in an attempt to reflect correct behavior. In this post, I’ll take a look at how reviews work and how structured data can help bring them to …Read: "Grow your business with ratings and reviews"
When you want to make some considerable improvements to your website, what’s the best place to start? At Yoast, we feel that research is always one of the most important things to do. It’ll help you find out what needs work, why it needs work, and of course, what you have to do to make …Read: "An introduction to user research"
Before I started working at Yoast to develop our Yoast Academy training courses, I worked as a high school teacher. After starting my job at Yoast, I quickly realized that the educational principles I came across in my previous job were really powerful tools in the online world as well. In this article, I’ll explore …Read: "Engaging your online audience: 8 practical tips"
Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …Read: "Favicons and your online brand: Make sure you stand out!"
Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …Read: "What is user testing and why should you do it?"
User eXperience (UX)
Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.
Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.
And there’s more. Read all about improving your site’s usability here.