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eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!


Must read articles about User eXperience (UX)

  • Accessibility matters »

    Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.

  • Button UX design »

    What does an awesome button look like? Should you use flat buttons, ghost buttons, one-state buttons? In this post we share our opinion on button UX. 

  • Where SEO and UX meet on your site »

    SEO and UX have a lot in common. They serve the same goal: to optimize the experience for either a search engine or your visitors. Here are some examples!

  • What is UX (and why bother)? »

    The importance of user experience for SEO continues to increase. But what is UX? And how does it affect SEO? User experience is all about offering your visitors a memorable experience. If people enjoy your site, they come back and tell their friends. Learn more about UX in this post on SEO for beginners!


Recent User eXperience (UX) articles

Favicons and your online brand: Make sure you stand out!

20 September 2019 | 13 Comments | Michiel Heijmans

Favicons are those little icons you see in your browser tabs. When you have lots of open tabs in your browser it helps you recognize and find the page you were looking for. They are important for your branding, even more so, because Google recently decided to add them to the mobile search results. So, …

Read: "Favicons and your online brand: Make sure you stand out!"
5 tips on branding

What is user testing and why should you do it?

10 September 2019 | 3 Comments | Meike Hendriks

Watching your (potential) clients use your website or use your products can give you plenty of new insights. Seeing how they navigate, search or click your site can give you information you wouldn’t get out of just analyzing your data. And, as you know your product inside out, you might have developed some blind spots. …

Read: "What is user testing and why should you do it?"
Research

Panel research for your business: Benefits and tips

9 August 2019 | 3 Comments | Meike Hendriks

What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what …

Read: "Panel research for your business: Benefits and tips"
Research

What is an exit survey and why should you use it?

When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website.  But what do you …

Read: "What is an exit survey and why should you use it?"



How to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

Read: "How to optimize your restaurant website"
how to optimize your restaurant website


SEO in 2019: Improve, improve, improve

2 January 2019 | 16 Comments | Edwin Toonen

For most sites, SEO in 2019 is not much different from the past couple of years: you still need to improve the same stuff, but you do need to set the bar higher and higher. Competition is getting fiercer and Google — and your potential client — is getting better at recognizing true quality. Also, …

Read: "SEO in 2019: Improve, improve, improve"

Avoid these site structure mistakes!

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will …

Read: "Avoid these site structure mistakes!"
site structure mistakes

User eXperience (UX)

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability here.