Want to learn about User eXperience (UX)?

Take our All-around SEO training!

  • Spice up your rankings with quick wins
  • Make sure you get everything right
  • Covers all important aspects of SEO
  • On-demand SEO training by Yoast
More info

Or just read some posts about user experience (ux)

eCommerce usability: the ultimate guide »

Everything on how to give your webshop visitors the warmest possible welcome. Read about eCommerce usability and UX in our ultimate guide!


Must read articles about User eXperience (UX)

  • Accessibility matters »

    Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.

  • Button UX design »

    What does an awesome button look like? Should you use flat buttons, ghost buttons, one-state buttons? In this post we share our opinion on button UX. 

  • Where SEO and UX meet on your site »

    SEO and UX have a lot in common. They serve the same goal: to optimize the experience for either a search engine or your visitors. Here are some examples!

  • What is UX (and why bother)? »

    The importance of user experience for SEO continues to increase. But what is UX? And how does it affect SEO? User experience is all about offering your visitors a memorable experience. If people enjoy your site, they come back and tell their friends. Learn more about UX in this post on SEO for beginners!


Recent User eXperience (UX) articles

Panel research for your business: Benefits and tips

9 August 2019 | 3 Comments | Meike Hendriks

What are the benefits of having a research panel for your business? And what are the differences compared to other types of research? In a nutshell, panel research can give you deeper insights into your audience and it’s most valuable if you combine it with other types of user research. Here, we’ll tell you what …

Read: "Panel research for your business: Benefits and tips"
research panel audience

What is an exit survey and why should you use it?

When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website.  But what do you …

Read: "What is an exit survey and why should you use it?"



How to optimize your restaurant website

If you have a restaurant and a restaurant website to go with it, you might want to read this article. We have covered a lot of topics on this website already, but we’ve decided to focus a bit more on specific types of websites in a number of posts. In this post, we discuss what you need …

Read: "How to optimize your restaurant website"
how to optimize your restaurant website

Product page UX

20 March 2019 | Michiel Heijmans

If you’ve done our All-around SEO training, you already realize that product page SEO isn’t just about optimizing your title and headings. Product page SEO is about making that product page as user-friendly as possible, making sure bounce rate is as low as possible and the page looks awesome in Google. It’s about product page UX …

Read: "Product page UX"
product page SEO and UX - beware of the panda and penguin

SEO in 2019: Improve, improve, improve

2 January 2019 | 16 Comments | Edwin Toonen

For most sites, SEO in 2019 is not much different from the past couple of years: you still need to improve the same stuff, but you do need to set the bar higher and higher. Competition is getting fiercer and Google — and your potential client — is getting better at recognizing true quality. Also, …

Read: "SEO in 2019: Improve, improve, improve"

Avoid these site structure mistakes!

If you take your SEO – and users – seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be difficult. Maintaining a solid site structure when your site is growing, is even harder. It’s easy to overlook something or make a mistake. In this post, I will …

Read: "Avoid these site structure mistakes!"
site structure mistakes

Block your site’s search result pages

16 August 2018 | 7 Comments | Michiel Heijmans

Why should you block your internal search result pages for Google? Well, how would you feel if you are in dire need for the answer to your search query and end up on the internal search pages of a certain website? That’s one crappy experience. Google thinks so too. And prefers you not to have these internal …

Read: "Block your site’s search result pages"
block internal search pages

What are breadcrumbs and why are they important for SEO?

12 July 2018 | 18 Comments | Edwin Toonen

Breadcrumbs are an important part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why it makes a lot of sense to add these helpful little pointers. Let’s take a look at …

Read: "What are breadcrumbs and why are they important for SEO?"
What are breadcrumbs?

User eXperience (UX)

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability here.