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Mobile SEO: The ultimate guide »

Mobile SEO helps you to offer your visitors a perfect experience on your site. Find out how you can improve performance, findability, and UX!


Must read articles about User eXperience (UX)

  • Accessibility matters »

    Does accessibility matter? We think so! Facts that show that you should take accessibility into account when developing sites and software.

  • Button UX: designing a clear call-to-action »

    What does an awesome button look like? Should you use flat buttons, ghost buttons, one-state buttons? In this post we share our opinion on button UX. 

  • Where SEO and UX meet on your site »

    SEO and UX have a lot in common. They serve the same goal: to optimize the experience for either a search engine or your visitors. Here are some examples!

  • What is UX (and why bother)? »

    The importance of user experience for SEO continues to increase. But what is UX? And how does it affect SEO? User experience is all about offering your visitors a memorable experience. If people enjoy your site, they come back and tell their friends. Learn more about UX in this post on SEO for beginners!


Recent User eXperience (UX) articles

6 site structure mistakes and how to avoid them!

9 July 2020 | Marieke van de Rakt

If you take your SEO and users seriously, you’ll be working on a kick-ass site structure. But, setting up a decent site structure can be challenging. Maintaining a decent site structure when your site is growing, is even harder. With all these new pages on your site, it’s easy to overlook something or make a …

Read: "6 site structure mistakes and how to avoid them!"
site structure mistakes

Learn about the three Core Web Vitals: LCP, FID & CLS

1 July 2020 | 20 Comments | Edwin Toonen

Some time ago, Google caused quite a stir by announcing a new ranking factor for 2021: page experience. User experience has always been an essential part of building the best site out there, but now, it will play an even bigger role in helping you build awesome sites for your customers. All this is powered …

Read: "Learn about the three Core Web Vitals: LCP, FID & CLS"


How to optimize your landing pages for users

Landing pages are a very important part of your website. And if you optimize your landing pages, you can increase both your traffic and your conversion rate. Obviously, you should tailor this page to your preferred audience, but there are a number of things that go for all landing pages. In this post, we’ll go …

Read: "How to optimize your landing pages for users"
how to create great landing pages

10 years of Yoast and SEO: Webinar recap

Last Friday, May 29th, Yoast celebrated its 10th anniversary, and we invited everyone to join us! And what better way to celebrate than with an awesome, interactive webinar? We had multiple talks, Q&As, live site reviews, all with loads of SEO tips, insights and practical advice. Of course, we understand that not everyone could join …

Read: "10 years of Yoast and SEO: Webinar recap"
Yoast 10 years

Page experience: a new Google ranking factor

4 June 2020 | 58 Comments | Edwin Toonen

A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. …

Read: "Page experience: a new Google ranking factor"
What is UX?

3 SEO quick wins to implement right now

We all want to increase our sales, lift engagement, and get the best possible result out of our website. That’s why it only seems right to give you a three-step rocket of SEO quick wins to kick-start your website. In this post, I will show you three things you can do right now to improve …

Read: "3 SEO quick wins to implement right now"
SEO quick wins

What is a progressive web app (PWA)? Why would you want one?

6 May 2020 | 7 Comments | Edwin Toonen

It’s been years since the beginning of the age of the smartphone. With it came the era of native apps. Apps continue to play a massive role in our daily life, and many business owners have asked themselves multiple times: should we have an app? Of course, the only answer to that is — it …

Read: "What is a progressive web app (PWA)? Why would you want one?"
Copywriting for mobile

Audience research with Els Aerts: Pro tips to get started

Proper audience research is key in maintaining and growing your customer base. So, how do you go about doing this research and how do you make sure you ask the right questions? We asked expert Els Aerts, partner at AGConsult, to walk us through the process and give us a few tips on how to …

Read: "Audience research with Els Aerts: Pro tips to get started"
audience research


User eXperience (UX)

Optimizing websites is not just about getting those visitors to your website. It is also about serving them the best user experience and keeping them on your website. Or even better, seduce that visitor to subscribe to your newsletter or buy your products.

Get ready to optimize your site’s speed, write awesome content and improve the accessibility of your site. Make sure your site is mobile friendly and don’t forget to analyze the results of your efforts.

And there’s more. Read all about improving your site’s usability here.