User eXperience (UX) archives

Recent User eXperience (UX) articles

SEO in 2023: Your chance to shine!

28 December 2022 | 1 Comment | Edwin Toonen

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye …

Read: "SEO in 2023: Your chance to shine!"
SEO in 2023: Your chance to shine!

Holistic SEO: Improve every aspect of your website

15 November 2022 | Willemien Hallebeek

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the …

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Holistic SEO: Improve every aspect of your website

UX copywriting: 5 writing tips to improve user experience

18 October 2022 | Camille Cunningham

At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses solely on creating a good user experience? It’s called UX copywriting. In this blog, we’ll …

Read: "UX copywriting: 5 writing tips to improve user experience"
UX copywriting: 5 writing tips to improve user experience


10 tips to improve the quality of your page

13 September 2022 | Camille Cunningham

Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your …

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10 tips to improve the quality of your page

Make satisfying content by managing users’ expectations

8 September 2022 | Camille Cunningham

We’ve all been lured into clicking on unsatisfying search results before. At first glance, it looks promising. But if you can’t see what you’re looking for when you get there, you’ll probably just leave again. *Boing* — there goes the bounce rate! The fact is, just making content and getting it into the search results …

Read: "Make satisfying content by managing users’ expectations"
Make satisfying content by managing users’ expectations

Page experience: a Google ranking factor

7 August 2022 | Edwin Toonen

In May 2020, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Sometime later, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update was gradually …

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Page experience: a Google ranking factor

Checkout page UX – How to provide a good user experience on your checkout page

7 June 2022 | Amy Lees

The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their shopping carts during the checkout process due to a bad user experience. And it’s a …

Read: "Checkout page UX – How to provide a good user experience on your checkout page"
Checkout page UX – How to provide a good user experience on your checkout page