User eXperience (UX) archives

Recent User eXperience (UX) articles

Is conversational commerce really the future?

29 February 2024 Cindy Paul

“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or …

Read: "Is conversational commerce really the future?"
Is conversational commerce really the future?

The importance of accessibility in WordPress

30 January 2024 Camille Cunningham

WordPress and the community around it are very committed to making websites as accessible as possible. Websites should be accessible to every visitor and anyone should be able to use WordPress to create their website or application. To keep accessibility top of mind, there’s a dedicated Accessibility Team that provides expertise and further improves WordPress …

Read: "The importance of accessibility in WordPress"
The importance of accessibility in WordPress

Holistic SEO: Improve every aspect of your website

2 January 2024 Cindy Paul

SEO isn’t just a trick. Sure, tricks might get you ranked quickly, but they usually don’t work in the long run. In fact, they might even backfire. If you want to permanently rank well in Google, you need an extensive SEO strategy focused on every aspect of your website; the technical stuff, the user experience, …

Read: "Holistic SEO: Improve every aspect of your website"
Holistic SEO: Improve every aspect of your website

Make a great website menu for your users and SEO

28 December 2023 Camille Cunningham

Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst case, users end …

Read: "Make a great website menu for your users and SEO"
Make a great website menu for your users and SEO

Optimize your site with the accessibility checklist

29 November 2023 | 2 Comments Cindy Paul

Accessibility helps you open up your content to a wider audience, so more people are able to access your site. A great resource to help get you started is this list of accessibility checks made by the World Wide Web Consortium (W3C). In this post, we’ll highlight a few important checks, so make sure you …

Read: "Optimize your site with the accessibility checklist"
Optimize your site with the accessibility checklist

Why accessibility is important (in the time of AI)

1 November 2023 | 6 Comments Cindy Paul

Nowadays, it’s easy to run a blog. Simply head to your generative AI tool of choice, insert a prompt, and you’re good to go. But is it really that simple? Spoiler: no. Generated content isn’t as original as something you’ve written yourself. And there’s another thing AI doesn’t take into account: accessibility.  With over 100 …

Read: "Why accessibility is important (in the time of AI)"
Why accessibility is important (in the time of AI)

What are breadcrumbs? Why are they important for SEO?

13 April 2023 | 4 Comments Edwin Toonen

Breadcrumbs are an essential part of almost every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work out how your site is structured. That’s why adding these helpful little pointers makes a lot of sense. Let’s take a look at how breadcrumb …

Read: "What are breadcrumbs? Why are they important for SEO?"
What are breadcrumbs? Why are they important for SEO?


Where SEO and UX meet on your site

At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll …

Read: "Where SEO and UX meet on your site"
Where SEO and UX meet on your site

SEO in 2023: Your chance to shine!

28 December 2022 | 1 Comment Edwin Toonen

For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye …

Read: "SEO in 2023: Your chance to shine!"
SEO in 2023: Your chance to shine!