User eXperience (UX) archives - Page 8 of 9

Recent User eXperience (UX) articles




Why are people (not) buying my products online?

5 February 2014 | Marieke van de Rakt

Google Analytics provides us with lots of information about our visitors. However, we are in complete ignorance about the motivations of our visitors to buy our products.  Why do people shop online?  And how can we influence their motives and make them buy (more of) our products? Thijs already gave lots of useful insights in …

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Science of Conversion Rate Optimization

24 September 2013 | 7 Comments | Marieke van de Rakt

Conversion rate tests are very useful,  but without proper knowledge of research and statistics, the pitfall of interpreting your results incorrectly is large. 1. Research design is beautiful but NOT flawless As I started to investigate upon the test designs of conversion rate testing, I was astonished and delighted with the beauty of the design …

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Conversion rate optimization: hypothesise first, then test

19 June 2013 | 32 Comments | Thijs de Valk

Since I began working at Yoast, I’ve been busy with a lot of things, but my personal favorite definitely is this one: conversion. Maybe this is because of my background in behavioral science. Or maybe I just prefer bigger numbers to smaller ones. In any case, the fact remains: I’m hooked. Now, for the people …

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