Google Analytics


Why & how we sell premium WordPress plugins

About 2 months ago I released my first premium plugin for WordPress, my Video SEO plugin. A lot of people have asked me about the how and why of the selling and I thought it’d be a good idea to outline that in a post. Why sell premium WordPress plugins? Of course we got some…

Tracking Google +1 button Interaction in Google Analytics

[plus1]Today Google introduced the new +1 button, which I of course immediately implemented (see below and, on this specific post, on the right). It comes with an option for a callback function that you can use to track interaction with that button in Google Analytics. The implementation is pretty easy so let’s go ahead and…

Site Speed tracking in Google Analytics

Just a quickie: I just updated my Google Analytics for WordPress plugin to incorporate the new Site Speed tracking feature that Google announced last week. The feature is on by default and can be disabled in the advanced section of the settings. As you can see from the announcement post, this new feature helps you…

Event tracking, bounce rate and affiliate marketing

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to…

Track SEO rankings with Google Analytics

Mike Pantoliano of Distilled had a good post over at SEOmoz about how to turn Google Analytics into your own rank tracker. We have been playing with the cd= parameter at Yoast before to track SEO rankings, as Mike also notes, and his improvement on the idea is a welcome one. In the comments, my…

Google Analytics for WordPress gets a debug mode

With the wider introduction of the ga_debug.js script (Google Analytics Certified Partners had had access to that for a while so I’d been using it already); I finally had the chance to add a real debug mode to my Google Analytics plugin. Since the debug script uses the console to display its information, I also…

URLs, social media and campaign tracking

Canonicalizing URLs is a very important  aspect of Search Engine Optimization but also of Social Media Marketing. This morning, when checking my feeds, I noticed an example that I thought could help you understand the what and the why of it. What I noticed was this: Smashing Magazine had put out one of their usually…

Google Analytics for WordPress get’s a logo

I’ve just pushed out release 4.0.7 of my Google Analytics for WordPress plugin. It contains a few minor bug fixes, and a little something I’ve been wanting to do for a while: a proper logo. It was designed especially for the plugin by Level Level, a Dutch WordPress specialist I’ve had the pleasure of working…

Google Analytics for WordPress reaches version 4

Google Analytics has gotten so many new features in the last year, that the only way I could incorporate those into my Google Analytics plugin, which has been downloaded times, was by doing an almost complete rewrite. That’s why today, I’m proud to announce version 4.0 of this plugin. What’s new with this Google Analytics…