Google Analytics

Is your website traffic growing? How do people behave on your site? How do they get to your site and what route do they follow? Do they convert? The most common tool you can use to find answers to these questions is Google Analytics.

The amount of data in Google Analytics can be quite overwhelming though. To help you to distill the most essential information for SEO from this tool, we write about it regularly.

Must read articles about Google Analytics

Recent Google Analytics articles


Annelieke’s Analytics: The power of the landing page in Google Analytics

The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the landing page is a powerful dimension in Google Analytics. Let me explain why I think that. …

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Annelieke’s Analytics: How Google Analytics wants to help you

Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this …

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Annelieke's Analytics


Annelieke’s Analytics: Sequence segments in Google Analytics

I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your …

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Annelieke’s Analytics: Check your image search traffic in Google Analytics

24 September 2018 by - 4 Comments

I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy …

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Annelieke’s Analytics: Secondary dimensions in Google Analytics

10 September 2018 by - 3 Comments

Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to …

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Annelieke’s Analytics: 3 exercises to have more fun with Google Analytics

This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun of Google Analytics, but is having a hard time finding that fun. This is a post for people that are scared to use Google Analytics because they’re afraid to …

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Annelieke’s Analytics: How to create a Google Search Console dashboard

Dashboards. There are a lot of people out there that absolutely love dashboards. And I agree, creating a good dashboard can save you a lot of time as an analyst. It’s very useful for monitoring data and reporting back to your colleagues. And dashboards can make clear when something’s off the charts, the moment for …

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Annelieke’s Analytics: 16 months of Google Search Console data

The new Google Search Console is out! Since the beginning of this year, more and more users have gotten the pleasure of the new functionalities in Google Search Console. After you get used to the totally new interface, you see all the cool stuff it has to offer. One of those awesome features is the 16 months of …

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