Google Analytics

Is your website traffic growing? How do people behave on your site? How do they get to your site and what route do they follow? Do they convert? The most common tool you can use to find answers to these questions is Google Analytics.

The amount of data in Google Analytics can be quite overwhelming though. To help you to distill the most essential information for SEO from this tool, we write about it regularly.

Must read articles about Google Analytics


Recent Google Analytics articles

Create your first report in Google Data Studio

When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism …

Read: "Create your first report in Google Data Studio"
Annelieke's Analytics




The power of the landing page in Google Analytics

The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the landing page is a powerful dimension in Google Analytics. Let me explain why I think that. …

Read: "The power of the landing page in Google Analytics"
Annelieke's Analytics

How Google Analytics wants to help you

Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this …

Read: "How Google Analytics wants to help you"
Annelieke's Analytics