Google Analytics

Is your website traffic growing? How do people behave on your site? How do they get to your site and what route do they follow? Do they convert? The most common tool you can use to find answers to these questions is Google Analytics.

The amount of data in Google Analytics can be quite overwhelming though. To help you to distill the most essential information for SEO from this tool, we write about regularly.

Must read articles about Google Analytics

Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack » - 4 Comments

social media buttons website

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how »

Categories: Analytics, Social Media
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Understanding bounce rate in Google Analytics

bounce rate in google analytics

“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce »

Category: Analytics
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Why use segments in Google Analytics?

24 February 2017 by Annelieke van den Berg » - 9 Comments

segments in google analytics

When talking with customers about Google Analytics, you often hear the same thing: “I’m not really using Google Analytics because I don’t know what I’m looking at. It’s just too much”. And that’s a pity because you can learn a whole lot about your website and your audience with Google Analytics’ data. So, is there »

Category: Analytics
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A new home for our Google Analytics plugins

14 April 2016 by Joost de Valk » - 66 Comments

Google Analytis by Yoast becomes Monster Insights

Today we’re announcing that our Analytics plugins are getting a new home on MonsterInsights.com. One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very »

Categories: Analytics, Announcements
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WordPress & AMP: part II

8 March 2016 by Joost de Valk » - 69 Comments

My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with »

Categories: Technical SEO, WordPress
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Cohort Analysis in Google Analytics

18 March 2015 by Thijs de Valk » - 15 Comments

Since a few weeks Google Analytics has been rolling out a new feature in beta: Cohort Analysis. I was actually made aware of this new feature by my colleague Peter, who is working on our Google Analytics by Yoast Premium plugin. We started looking at the new analysis together. As is often the case with »

Category: Analytics
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Custom dimensions and SEO

18 December 2014 by Thijs de Valk » - 11 Comments

As you might’ve noticed, we’ve added a couple of pretty cool features to the Google Analytics by Yoast Premium plugin. This post is another sequel to the custom dimensions posts, in which I’ve been explaining the custom dimensions in the plugin. Today I’ll explain the new custom dimensions we’ve added and how they can actually help »

Categories: Analytics, Technical SEO
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Google Analytics custom dimensions

21 November 2014 by Thijs de Valk » - 6 Comments

Custom Dimensions is a very powerful ‘tool’ within Google Analytics which will give you a lot of extra tracking power. However, the fact that it’s powerful also means that it can be hard to understand or know what you can do with it exactly. So today I’ll be explaining what custom dimensions are and how you »

Category: Analytics
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Custom campaigns and why you should use them

17 November 2014 by Thijs de Valk » - 9 Comments

Google Analytics actually offers quite a lot of ways to customize your tracking. One of the ways to track things specifically to your liking is custom campaign tracking. In this post I’ll explain what custom campaigns are and how you can use them. Some of this post will go into custom campaigns pretty deeply. The main »

Category: Analytics
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Google Analytics Dashboards

28 October 2014 by Thijs de Valk » - 10 Comments

Google Analytics is a powerful tool. However, it takes quite some time getting used to, which is why people are missing out on a lot of functionality. They simply don’t know it exists. So today I’ll be explaining a feature that I find very useful: Google Analytics dashboards. I’ll explain what they are, how to »

Category: Analytics
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