When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism …Read: "Create your first report in Google Data Studio"
Is your website traffic growing? How do people behave on your site? How do they get to your site and what route do they follow? Do they convert? The most common tool you can use to find answers to these questions is Google Analytics.
The amount of data in Google Analytics can be quite overwhelming though. To help you to distill the most essential information for SEO from this tool, we write about it regularly.
Must read articles about Google Analytics
How do you start tracking your SEO? In this how-to guide, we'll explain how to track your SEO with Google Analytics!
Google Analytics dashboards are a great way to present your data in ways you can quickly understand. Learn how to use them!
Bounce rate, what does it mean and is it a bad thing when it's high? Annelieke helps you understand your bounce rate in Google Analytics.
Did you know that Google Analytics can help you understand Google Analytics within the tool itself? Here are 7 features that'll help you!
Recent Google Analytics articles
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!Read: "WordPress SEO: the definitive guide"
I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you gain more insight and you get closer to understanding your audience. Being closer to understanding your audience, in turn, means being closer to …Read: "5 Google Analytics segments for your blog"
Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can …Read: "Assisted Conversions in Google Analytics"
The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the landing page is a powerful dimension in Google Analytics. Let me explain why I think that. …Read: "The power of the landing page in Google Analytics"
Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this …Read: "How Google Analytics wants to help you"
Black Friday is almost here. The day of the year where people go wild and spend loads of money in stores and online shops. As an owner of an online business, you want people to spend their money at your store. So you want to draw a lot of visitors to your site and seduce …Read: "Analytics: 5 tips to measure your Black Friday success"
I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your …Read: "Sequence segments in Google Analytics"
I’m a visual thinker; I love looking at images. If I think about my search behavior, I catch myself looking at images quite often, for instance when I want to know what city X looks like. Or if I’m looking for a product I’ve seen somewhere, without knowing the brand or where I can buy …Read: "Check your image search traffic in Google Analytics"
Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to …Read: "Secondary dimensions in Google Analytics"