Working on your SEO takes a lot of time and effort. So, you want to be able to see if those efforts paid off, as well as keep an eye on how your site is doing. A great way to get a quick overview of your site’s overall performance is creating a dashboard in Google …Read: "How to create a dashboard in Google Data Studio"
Is your website traffic growing? How do people behave on your site? How do they get to your site and what route do they follow? Do they convert? The most common tool you can use to find answers to these questions is Google Analytics.
The amount of data in Google Analytics can be quite overwhelming though. To help you to distill the most essential information for SEO from this tool, we write about it regularly.
Must read articles about Google Analytics
How do you start tracking your SEO? In this how-to guide, we'll explain how to track your SEO with Google Analytics!
Google Analytics dashboards are a great way to present your data in ways you can quickly understand. Learn how to use them!
Bounce rate, what does it mean and is it a bad thing when it's high? Annelieke helps you understand your bounce rate in Google Analytics.
Did you know that Google Analytics can help you understand Google Analytics within the tool itself? Here are 7 features that'll help you!
Recent Google Analytics articles
To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post, we’ll give you some pointers on how to get started. What are social buttons? For those …Read: "Social buttons: How to add and track them on your site"
When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website. But what do you …Read: "What is an exit survey and why should you use it?"
I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews or they notice something weird and they want me to find out what’s going on. And this time they wanted more insight in the performance of one particular page. …Read: "How to do a one-page analysis in Google Analytics"
When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism …Read: "Create your first report in Google Data Studio"
The ONLY tutorial you need to boost your search engine traffic by improving your WordPress SEO. Tips on WordPress SEO plugin usage, structuring your site and optimizing your theme!Read: "WordPress SEO: the definitive guide"
I love segments! I like how you can use them to specify your data. How you can use them to give more context to your data. And by specifying your data, you gain more insight and you get closer to understanding your audience. Being closer to understanding your audience, in turn, means being closer to …Read: "5 Google Analytics segments for your blog"
Most website owners make use of Google Analytics to measure their online marketing efforts. A lot of information can be pulled out of the data, which gives you valuable insights that can help you improve your future marketing campaigns. However, lots of website owners look at direct revenue from the channels used, and this can …Read: "Assisted Conversions in Google Analytics"
The landing page, perhaps a dimension you take for granted. That you look at, but don’t actually look at. Just like looking at what time it is without actually knowing or understanding what time it is. In my opinion, the landing page is a powerful dimension in Google Analytics. Let me explain why I think that. …Read: "The power of the landing page in Google Analytics"
Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this …Read: "How Google Analytics wants to help you"