Google Analytics

Is your website traffic growing? How do people behave on your site? How do they get to your site and what route do they follow? Do they convert? The most common tool you can use to find answers to these questions is Google Analytics.

The amount of data in Google Analytics can be quite overwhelming though. To help you to distill the most essential information for SEO from this tool, we write about it regularly.

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Must read articles about Google Analytics


Recent Google Analytics articles

Everyday website optimization: 6 tasks for your daily SEO routine

28 October 2019 | 4 Comments | Michiel Heijmans

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try …

Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
Sustainable SEO




Social buttons: How to add and track them on your site

11 July 2019 | 10 Comments | Jimmy Comack

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post, we’ll give you some pointers on how to get started. What are social buttons? For those …

Read: "Social buttons: How to add and track them on your site"
social media

What is an exit survey and why should you use it?

When you’ve welcomed your visitors to your website, you want them to stay and to hang around and, eventually, you want them to convert. Converting could mean subscribing to your newsletter, making an appointment or buying one of your products. Or maybe you have a totally different goal for your website.  But what do you …

Read: "What is an exit survey and why should you use it?"

How to do a one-page analysis in Google Analytics

I often get a request from our Blog team about one of their pages. Sometimes they want to know if the page has gotten more pageviews or they notice something weird and they want me to find out what’s going on. And this time they wanted more insight in the performance of one particular page. …

Read: "How to do a one-page analysis in Google Analytics"
Annelieke's Analytics

Create your first report in Google Data Studio

When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism …

Read: "Create your first report in Google Data Studio"
Annelieke's Analytics



Google Analytics

Is your website traffic growing? How do people behave on your site? How do they get to your site and what route do they follow? Do they convert? The most common tool you can use to find answers to these questions is Google Analytics.

The amount of data in Google Analytics can be quite overwhelming though. To help you to distill the most essential information for SEO from this tool, we write about it regularly.