Google Analytics

Generic reports in Google Analytics contain aggregated data, data from all the things on one big pile. That’s a lot of information, but not very specific. So, if you’re just monitoring your data, you might manage that by looking at the standard data you see in Google Analytics. But, if you want to go beyond that, to …

This post is for those of you who want to use Google Analytics, but feel a threshold to start with this tool. For everyone that wants to see the fun of Google Analytics, but is having a hard time finding that fun. This is a post for people that are scared to use Google Analytics because they’re afraid to …

Dashboards. There are a lot of people out there that absolutely love dashboards. And I agree, creating a good dashboard can save you a lot of time as an analyst. It’s very useful for monitoring data and reporting back to your colleagues. And dashboards can make clear when something’s off the charts, the moment for …

The new Google Search Console is out! Since the beginning of this year, more and more users have gotten the pleasure of the new functionalities in Google Search Console. After you get used to the totally new interface, you see all the cool stuff it has to offer. One of those awesome features is the 16 months of …

Most people find it difficult to go from reporting the basic stuff in Google Analytics, like pageviews and sessions, to analyzing data. Drawing valuable and actionable conclusions based on data is even more challenging. Everyone searches for ways to do this, and learns while doing so. Here, I want to discuss a metric in Google Analytics …

Don’t you ever just wonder which pages people look at after they land on your site? How do people click through your website? How do they navigate? Questions like these can be answered with the use of Google Analytics. In this post, I want to show you a very cool feature called: Users Flow. What is …

Oh, the wonders of email marketing. It can keep your audience up-to-date whilst hopefully resulting in an increase in sales. But how do you measure the efforts of email marketing? Google Analytics can give you insight into how much of your traffic is generated by email. It’s an interesting tool that can break down the …

The Audience data in Google Analytics beholds a lot of interesting data about your users. Not only does it provide you information about from which country they’re coming or the language they’re using, but it also gives insight in the device they’re using when visiting your site and the browser they’re using for doing that. And …

Anyone who has browsed through Google Analytics should have come across a whole lot of variables in the reporting stats. The reports consist of dimensions and metrics; Google Analytics calls these the building blocks of your reports. And if you want to create a custom report in Google Analytics or Google Data Studio, you have complete …

When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more pageviews a page has, the better. But is that actually true? What’s a pageview exactly and can pageviews help you understand your site and audience better? Find out in this post! What …