Google Analytics archives

How to create and use dashboards in Google Analytics

13 April 2017 by Annelieke van den Berg - 13 Comments

Google Analytics is a powerful tool. However, it does take quite some time to get used to it, which is why many people are missing out on a lot of functionalities. They simply don’t know some options exists. So today, I’ll explain a feature that I find very useful: Google Analytics dashboards. Here, you’ll read what they …

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google analytics dashboards

Tracking your SEO with Google Analytics: a how-to

29 March 2017 by Annelieke van den Berg - 16 Comments

At Yoast, we’re known for giving you numerous tips to improve your site’s SEO. However, how do you know whether those tips are actually working for you? There are a number of tools out there that can help you track your SEO, but most of them will cost you money. And, in the end, it’s obviously just …

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tracking your SEO with Google Analytics

Social buttons: How to add and track them on your site

23 March 2017 by Jimmy Comack - 4 Comments

To help your blog gain more readers, you can make use of social buttons which allow your current readers to share interesting posts on their social media accounts. But how should you go about implementing them? In this post we’ll explain how we’ve done this at Yoast and will give you some pointers on how …

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social media buttons website

Why use segments in Google Analytics?

24 February 2017 by Annelieke van den Berg - 9 Comments

When talking with customers about Google Analytics, you often hear the same thing: “I’m not really using Google Analytics because I don’t know what I’m looking at. It’s just too much”. And that’s a pity because you can learn a whole lot about your website and your audience with Google Analytics’ data. So, is there …

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segments in google analytics

A new home for our Google Analytics plugins

14 April 2016 by Joost de Valk - 66 Comments

Today we’re announcing that our Analytics plugins are getting a new home on One of the “problems” of a quickly growing business is that you have to choose what to focus on. We’ve made that choice: we’ll focus on building best in class SEO products, from plugins to reviews, eBooks and training programs. We’re very …

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Google Analytis by Yoast becomes Monster Insights

WordPress & AMP: part II

8 March 2016 by Joost de Valk - 69 Comments

My previous post about AMP lead to a ton of questions and rightfully so. We’ve been testing, developing and working hard in general on understanding what needs to be done to get AMP working without too many errors. This post is an update on where we stand right now, introduces an updated Yoast SEO AMP Glue plugin with …

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AMP news: where are we now

Event tracking, bounce rate and affiliate marketing

17 October 2010 by Joost de Valk - 36 Comments

Apparently, the way event tracking tracking works in Analytics, and how it impacts bounce rate, is still not understood as widely as I expected it to be, and I’m not the only one to think that. So let me explain to you how bounce rate is influenced by (properly set up) event tracking, and how to …

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