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Webmaster Tools

Both Google and Bing offer specific webmaster tools for webmasters and SEO’s. Google’s Search Console -formerly known as Google Webmaster Tools- and Bing’s Webmaster Tools are both a true treasure trove of information that every website owner should dive into.

These posts describe features and news about these webmaster tools programs, and act as a set of tutorials on how to use them at the same time.

Must read articles about Webmaster Tools

  • What are user signals? »

    As SEO newbie, you'll have to learn new terms on all aspects of SEO. In this post, Marieke explains what user signals are and what they mean for your site.

  • How to use Google Search Console: a beginner’s guide »

    Google Search Console is a great tool to find out how your site is doing in the search engines and what to improve. In this beginner's guide we'll show you how to use it well!

  • What is Google Search Console? »

    Google Search Console lets webmasters monitor and manage their websites through an official portal, and is crammed full with useful statistics.


Recent Webmaster Tools articles

An introduction to Microsoft Clarity

11 November 2020 | 4 Comments | Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, …

Read: "An introduction to Microsoft Clarity"
microsoft clarity illustration

An introduction to Microsoft Bing Webmaster Tools

5 November 2020 | 10 Comments | Jono Alderson

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search …

Read: "An introduction to Microsoft Bing Webmaster Tools"

The latest news in SEO and WordPress: September 2020

1 October 2020 | 10 Comments | Joost de Valk

Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton …

Read: "The latest news in SEO and WordPress: September 2020"
Optimizing your news site


How to use Google Search Console: a beginner’s guide

3 April 2020 | 44 Comments | Meike Hendriks

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and …

Read: "How to use Google Search Console: a beginner’s guide"

WordPress robots.txt: Best-practice example for SEO

7 November 2019 | Jono Alderson

Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their …

Read: "WordPress robots.txt: Best-practice example for SEO"
noindex a post with meta robots noindex

Website maintenance: Check and fix 404 error pages

30 July 2019 | 1 Comment | Joost de Valk

If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about the things you should do to keep your site in shape. In this post, we’ll write about the most basic of all: checking for 404 errors. Note: this post does not cover the required elements of a …

Read: "Website maintenance: Check and fix 404 error pages"

What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …

Read: "What is Google Search Console?"