Webmaster tools archives

Recent Webmaster tools articles

What is the Google Site Kit plugin?

10 November 2021 | Edwin Toonen

Site Kit is an official Google plugin designed for WordPress. It brings together a collection of Google tools to manage and optimize your site. It’s easy to use, even if you don’t have a lot of technical knowledge. So if you’ve ever wanted to check things like which of your pages gets the most visitors, …

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What is the Google Site Kit plugin?

An introduction to Microsoft Clarity

11 November 2020 | 4 Comments | Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, …

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An introduction to Microsoft Clarity

An introduction to Microsoft Bing Webmaster Tools

5 November 2020 | 10 Comments | Jono Alderson

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search …

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An introduction to Microsoft Bing Webmaster Tools

The latest news in SEO and WordPress: September 2020

1 October 2020 | 10 Comments | Joost de Valk

Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton …

Read: "The latest news in SEO and WordPress: September 2020"
The latest news in SEO and WordPress: September 2020

The latest news in SEO and WordPress: August 2020

3 September 2020 | 14 Comments | Joost de Valk

Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a …

Read: "The latest news in SEO and WordPress: August 2020"
The latest news in SEO and WordPress: August 2020

How to use Google Search Console: a beginner’s guide

3 April 2020 | 44 Comments | Meike Hendriks

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and …

Read: "How to use Google Search Console: a beginner’s guide"
How to use Google Search Console: a beginner’s guide

WordPress robots.txt: Best-practice example for SEO

7 November 2019 | Jono Alderson

Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their …

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WordPress robots.txt: Best-practice example for SEO

Website maintenance: Check and fix 404 error pages

30 July 2019 | Joost de Valk

If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about the things you should do to keep your site in shape. In this post, we’ll write about the most basic of all: checking for 404 errors. Note: this post does not cover the required elements of a …

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Website maintenance: Check and fix 404 error pages

What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …

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What is Google Search Console?