Webmaster tools archives

Recent Webmaster tools articles

An introduction to Microsoft Clarity

11 November 2020 | 4 Comments | Jono Alderson

Microsoft’s Clarity is a new, free analytics tool which provides website usage statistics, session recording, and heatmaps. Compared to Google Analytics (and other analytics platforms), it’s a little basic. But it’s robust, it’s easy to use, and it has some interesting features. What is Microsoft Clarity? Clarity records information about users who visit your website, …

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microsoft clarity illustration

An introduction to Microsoft Bing Webmaster Tools

5 November 2020 | 10 Comments | Jono Alderson

As a search engine, Microsoft Bing often finds itself playing the ‘underdog’ to Google’s bigger market share, budgets and brand. But Bing Webmaster Tools can still be incredibly useful when it comes to understanding SEO issues and opportunities. Using these tools can help you to make improvements which help boost your performance in all search …

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The latest news in SEO and WordPress: September 2020

1 October 2020 | 10 Comments | Joost de Valk

Another month, another SEO news webinar at Yoast HQ! For the uninitiated, in these webinars, Jono Alderson and myself, run through the most important bits of news relevant to us and to you. We cover many SEO topics and expand on internet marketing and the state of the web itself. Plus, we’re having a ton …

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Optimizing your news site

The latest news in SEO and WordPress: August 2020

3 September 2020 | 14 Comments | Joost de Valk

Every month, Jono and I sit down to discuss the latest news in SEO in a live webinar for our Yoast SEO Academy members. It’s a fun way for us to provide you some of our insights on what’s happening right now. In addition, you get to ask your questions as well, so it’s a …

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Optimizing your news site

How to use Google Search Console: a beginner’s guide

3 April 2020 | 44 Comments | Meike Hendriks

Do you have your own website or maintain the website of the company you work for? Of course, to do this right, you need to keep a keen eye on the performance of your website. Google offers several tools to collect and analyze data of your website. You probably have heard of Google Analytics and …

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WordPress robots.txt: Best-practice example for SEO

7 November 2019 | Jono Alderson

Your robots.txt file is a powerful tool when you’re working on a website’s SEO – but it should be handled with care. It allows you to deny search engines access to different files and folders, but often that’s not the best way to optimize your site. Here, we’ll explain how we think webmasters should use their …

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noindex a post with meta robots noindex

Website maintenance: Check and fix 404 error pages

30 July 2019 | Joost de Valk

If your website is important to your business, it’s essential to schedule time to keep it running smoothly. Therefore we regularly write about the things you should do to keep your site in shape. In this post, we’ll write about the most basic of all: checking for 404 errors. Note: this post does not cover the required elements of a …

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What is Google Search Console?

23 January 2019 | 16 Comments | Jono Alderson

Google Search Console (or ‘GSC’ for short) lets webmasters monitor and manage their websites through an official portal, which is full of useful statistics. To have access to tools and data provided directly by the search engines can make optimizing your website much easier! But what is it, exactly? It’s a communication channel Search Console accounts …

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Phantom Quality Panda and Google Search Console

22 May 2015 | 22 Comments | Michiel Heijmans

At Yoast, we’re all really busy in the preparation for YoastCon next Wednesday, as you will understand. When us SEO people are really busy focussing on other stuff, Google tends to ‘surprise’ the online community with breaking news, algorithm updates or other developments that really need our attention as well. How is that, you might …

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