At Yoast, we pride ourselves on our branding. I would go as far as saying that it has attributed a lot to our success. I also think that good and consistent branding needs to be talked about more, as it is one of the hallmarks of a great enterprise. Please let me explain why I […]Read: "Building a brand for your business"
Joost de Valk spends most of his time at Yoast working on Yoast SEO and its addons. As Chief Product Officer he makes sure the roadmap for all our products is managed.
Joost has a background as an SEO, digital marketer and web developer. In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.
In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 100 people. Yoast SEO is currently available for four open source platforms and active on more than 9 million websites.
Besides Yoast, Joost & Marieke have invested in several companies. As a result, Joost also has several advisory roles for companies they have invested in. More about their investments can be found on the website of their investment vehicle Altha.
Joost (38) and his wife Marieke live in Wijchen, near Nijmegen, where Yoast also has its main offices. Joost and Marieke have four kids: Tycho, Wende, Ravi & Borre, who are between 5 and 13 years old.
Outside of work Joost enjoys reading, photography and playing board games with his kids.