Avatar of Joost de Valk

Joost de Valk

Joost de Valk is the founder and CPO at Yoast and works mostly on Yoast SEO. He also serves as WordPress.org's current Marketing & Communications Lead.

You can find Joost on: TwitterLinkedinFacebook

Joost spends most of his time at Yoast working on Yoast SEO, as Chief Product Officer. In addition to that, he’s also the Marketing & Communications Lead for WordPress.org.

Joost has a background as an SEO, digital marketer and web developer. In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.

In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 100 people. Yoast SEO is currently available for four open source platforms and active on more than 9 million websites.

Besides Yoast, Joost & Marieke have invested in several companies. As a result, Joost also has several advisory roles, he currently serves as an advisor to Mapfit and Student.com. More about their investments can be found on the website of their investment vehicle Altha.

Private life

Joost (37) and his wife Marieke live in Wijchen, near Nijmegen, where Yoast also has its main offices. Joost and Marieke have four kids: Tycho, Wende, Ravi & Borre, who are between 4 and 12 years old.

Outside of work Joost enjoys reading, photography and playing board games with his kids.

Yoast_Avatar_Joost_RD_x2

How to get sitelinks

15 February 2019 | Joost de Valk

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main search result, highlighting subpages of a website in a menu-like structure. […]

Read: "How to get sitelinks"


Live indexing for Bing & Google coming to Yoast SEO

7 February 2019 | 39 Comments | Joost de Valk

As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO — free and premium. In an update currently planned for the end of March, we’ll allow users to connect their sites to MyYoast, our customer portal. After that we’ll roll out live indexing, […]

Read: "Live indexing for Bing & Google coming to Yoast SEO"
live indexing with yoast seo





Image SEO: alt tag and title tag optimization

16 January 2019 | Joost de Valk

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves […]

Read: "Image SEO: alt tag and title tag optimization"
Good alt text or alt tags improve accessibility of your site

SEO Anti-patterns: 301 redirect all your 404s to your homepage

14 January 2019 | 21 Comments | Joost de Valk

Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the […]

Read: "SEO Anti-patterns: 301 redirect all your 404s to your homepage"
404 error pages