Joost spends most of his time at Yoast working on Yoast SEO, as Chief Product Officer. In addition to that, he’s also the Marketing & Communications Lead for WordPress.org.
Joost has a background as an SEO, digital marketer and web developer. In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.
In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 100 people. Yoast SEO is currently available for four open source platforms and active on more than 9 million websites.
Besides Yoast, Joost & Marieke have invested in several companies. As a result, Joost also has several advisory roles, he currently serves as an advisor to Mapfit and Student.com. More about their investments can be found on the website of their investment vehicle Altha.
Joost (37) and his wife Marieke live in Wijchen, near Nijmegen, where Yoast also has its main offices. Joost and Marieke have four kids: Tycho, Wende, Ravi & Borre, who are between 4 and 12 years old.
Outside of work Joost enjoys reading, photography and playing board games with his kids.
There are many occasions when you may want to put a PDF on your site. For example, when you’ve made an online magazine, when an article you wrote was featured in a book or magazine, if products you sell have useful manuals, or if you’ve written detailed instructions for a DIY project. As you can […]
Read: "PDFs on your website"Picking a theme for your WordPress website can be hard. You want something that looks nice, meets your needs and won’t slow down your website. If you don’t invest some time into picking a theme, you could end up with a theme that only allows you to use <h2> headings, for example. Or you might […]
Read: "Changing your WordPress theme"Let’s say you own the website http://www.some-example.com. After a while, you decide you don’t want to keep the www. You want your visitors to go to the non-www version of your domain instead. What’s more, you’ve also decided to switch from HTTP to HTTPS, to follow security best practices. These two things combined make for quite a move, […]
Read: "Redirecting your site to non-www and HTTPS"As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main search result, highlighting subpages of a website in a menu-like structure. […]
Read: "How to get sitelinks"We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good taxonomy system can boost your site’s SEO. The opposite is also true: when used […]
Read: "Using category and tag pages for SEO"
As we announced at YoastCon, we’re working together with Bing and Google to allow live indexing for everyone who uses Yoast SEO — free and premium. In the coming months, we’ll allow users to connect their sites to MyYoast, our customer portal. After that we’ll roll out live indexing, which means every time you publish, […]
Read: "Live indexing for Bing & Google coming to Yoast SEO"
As you’re probably aware, at Yoast we’re all about WordPress. But of course, there are other ways to build a website, like with another content management system, or even by static site generation. If you’ve only ever used a Content Management System (CMS), like WordPress, to build your website, you may wonder what static site […]
Read: "Static site generation and SEO"Imagine the following situation: you have a local business, like a shop, or service business, and you carefully optimize your website to make sure people can find you, online and in real life. You add your data to Google My Business and work on a great local content SEO strategy. Also, you make sure you […]
Read: "Moving to a new city and keeping your business’s website"A while ago, we gave the advice not to upgrade to WordPress 5.0 as it was nearing release. I’m happy to say that as of about a week ago, we feel we’re happy for everyone to move to WordPress 5.0 and start using Gutenberg. Of course, we still advise you to make sure you test how […]
Read: "On Gutenberg and WordPress 5.0"
Tackling your site improvements with solid data, is always a good idea. And, to find loads of interesting data, all you have to do is go to Google Search Console. It can tell you how often a specific page is shown, or how often people clicked on your website in Google’s search results, for example. […]
Read: "Which posts to update first: low ranking or low CTR?"