About Joost de Valk

Joost is a 36 year old web developer, SEO and digital marketer. In the early days of his career he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.

In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training . Team Yoast currently consists of around 75 people. Yoast SEO is currently available for four open source platforms and active on almost 8 million websites.

Joost and his wife Marieke live in Wijchen, near Nijmegen, where Yoast also has its main offices. Joost and Marieke have four kids:

  • Tycho (2006)
  • Wende (2009)
  • Ravi (2011)
  • Borre (2015)

Outside of work he enjoys reading,  photography and playing boardgames with  his kids.

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Recent posts

Ask Yoast: content SEO Ask Yoast: Keep or delete and redirect event pages?

If your site provides a round-up of interesting events, like food events, it's important to think about your site's structure. You'll quickly get many pages about past events, so it's good to have a strategy for handling those pages. Check out this week's Ask Yoast on expired event pages and SEO!

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What is HTTP/2? What is HTTP/2?

Site speed is crucial. There are several ways to improve how fast your site loads. One of them is moving to the newish HTTP/2 protocol. This makes sure that your connection gets a nice speed boost. Find out what HTTP/2 is and how it can help you!

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Caroline's Corner Caroline’s Corner: How to kill that inner critic

You have loads of inspiration so writing blog posts is just a matter of pounding on your keyboard, right? For some, that's exactly the process. But most people have a big monster lurking about: their inner critic. In this post, Caroline explains how she defeated her inner critic monster.

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