Joost de Valk

Optimizing your product pages and product category pages can cause a bit of a dilemma. You want your products to shine, so they’re the first thing people notice, and in this regard, a picture usually says more than a 1000 words. On the other hand, you need to add sufficient textual content to help you […]

WordPress 5.0 is coming out December 6th, or, as I’m writing this, the day after tomorrow. This came as a surprise to us, as this release date has only been communicated to the community today. Given this short notice, we thought it would be wise to give you advice on what you should do. Note […]

It may just happen to you one day: unexpectedly, you find out that another domain is redirecting to your website. While you may find it strange someone would do that without asking first, you probably won’t immediately see a problem. If someone wants to send more traffic your way, why not, right? Such an unexpected […]

It’s the stuff of nightmares: you’ve worked hard to build your company’s brand and make a great website, with flawless UX and impeccable structure. But then, a larger business in another industry, with the same name starts investing heavily in their SEO and dominates the search results at your expense. Your site has completely disappeared […]

Running an eCommerce website isn’t always easy. You have to know a little bit about everything: digital marketing, technical SEO, copywriting, and so on… What’s more, you probably offer many products that are similar, so you have to make sure you avoid those dreaded duplicate content issues, and give extra thought to your keyword strategy. […]

Site migrations are probably not on most people’s fun list. Alas, sometimes they’re necessary to ensure the continued health of a website. Once you’ve decided you need to do a migration, it’s important to make sure you know what you’re doing and make a plan for how to approach things beforehand. Whether you’re moving from […]

As a website gets bigger, it’s often hard to prevent pages from becoming duplicates or near-duplicates of each other. This can cause duplicate content issues. If you have two similar pages, and they are both eligible to rank for a certain keyphrase, the search engine simply doesn’t know which of the two URLs it should […]

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend […]

Every page on the web has an address, a URL, which stands for ‘Uniform Resource Locator’. Sometimes, content moves from one URL to another URL. That’s when you need a redirect. A redirect automatically makes a browser go from one URL to another URL. A redirect can point to any other URL: it doesn’t need […]

Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might […]