Avatar of Joost de Valk

Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO and an Open Source fanatic.

You can find Joost on: TwitterLinkedinFacebook

Professional info

Joost has a background as an SEO, digital marketer and web developer (in fact he still spends between 25-50% of his time coding). In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.

In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 80 people. Yoast SEO is currently available for four open source platforms and active on more than 8 million websites.

Besides Yoast, Joost & Marieke have invested in several companies. As a result, Joost also has several advisory roles, he currently serves as an advisor to Mapfit and Student.com. More about their investments can be found on the website of their investment vehicle Altha.

Private life

Joost (36) and his wife Marieke live in Wijchen, near Nijmegen, where Yoast also has its main offices. Joost and Marieke have four kids: Tycho, Wende, Ravi & Borre, who are between 3 and 12 years old.

Outside of work Joost enjoys reading, photography and playing board games with his kids.

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Image SEO: alt tag and title tag optimization

16 January 2019 | Joost de Valk

Adding images to your articles encourages people to read them, and well-chosen images can also back up your message and get you a good ranking in image search results. But you should always remember to give your images good alt attributes: alt text strengthens the message of your articles with search engine spiders and improves […]

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Good alt text or alt tags improve accessibility of your site

SEO Anti-patterns: 301 redirect all your 404s to your homepage

14 January 2019 | 21 Comments | Joost de Valk

Sometimes I encounter new “SEO hacks” that people apply, that are actually anti-patterns. One of these new anti-patterns I noticed is the pattern of 301 redirecting all your 404 pages to your homepage. Let me explain why this is a lot like cleaning up your room by throwing everything into a drawer and what the […]

Read: "SEO Anti-patterns: 301 redirect all your 404s to your homepage"
404 error pages



Related sites sharing pages: what to consider?

28 December 2018 | Joost de Valk

Many of our readers manage multiple sites, in all kinds of different configurations and setups. It’s certainly viable, for example, to manage two or several sites to support the same business. In that case, you might save some time linking between the pages of these sites. Your sites could share the shop pages, and posts […]

Read: "Related sites sharing pages: what to consider?"