Joost de Valk

Joost de Valk is the founder and CEO of Yoast. He's a WordPress / Web developer, SEO and an Open Source fanatic.

You can find Joost on: TwitterLinkedinFacebook

Professional info

Joost has a background as an SEO, digital marketer and web developer (in fact he still spends between 25-50% of his time coding). In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.

In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 80 people. Yoast SEO is currently available for four open source platforms and active on more than 8 million websites.

Besides Yoast, Joost & Marieke have invested in several companies. As a result, Joost also has several advisory roles, he currently serves as an advisor to Mapfit and More about their investments can be found on the website of their investment vehicle Altha.

Private life

Joost (36) and his wife Marieke live in Wijchen, near Nijmegen, where Yoast also has its main offices. Joost and Marieke have four kids: Tycho, Wende, Ravi & Borre, who are between 3 and 12 years old.

Outside of work Joost enjoys reading, photography and playing board games with his kids.


Ask Yoast: Splitting your product pages by departure date

2 November 2018 by Joost de Valk

Running an eCommerce website isn’t always easy. You have to know a little bit about everything: digital marketing, technical SEO, copywriting, and so on… What’s more, you probably offer many products that are similar, so you have to make sure you avoid those dreaded duplicate content issues, and give extra thought to your keyword strategy. […]

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Crawl efficiency: making Google’s crawl easier

16 October 2018 by Joost de Valk - 6 Comments

Search engines crawl your site to get the contents into their index. The bigger your site gets, the longer this crawl takes. It’s important that the time spent crawling your site is well spent. If your site has a 1,000 pages or less, this is not a topic you’ll need to think about much. If  you intend […]

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Crawl efficiency

Ask Yoast: Can I repost my guest-authored content?

28 September 2018 by Joost de Valk - 8 Comments

Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might […]

Read: "Ask Yoast: Can I repost my guest-authored content?"