Avatar of Joost de Valk

Joost de Valk

Joost de Valk is the founder and CPO at Yoast and works mostly on Yoast SEO. He also serves as WordPress.org's current Marketing & Communications Lead.

You can find Joost on: TwitterLinkedinFacebookGithubWordPress

Joost de Valk spends most of his time at Yoast working on Yoast SEO and its addons. As Chief Product Officer he makes sure the roadmap for all our products is managed.

Joost has a background as an SEO, digital marketer and web developer. In the early days of his career, he worked in several IT companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several large brands around the world.

In 2010 he founded Yoast, which has as its mission to allow as many people as possible to build a findable website. It empowers people through software (most notably its Yoast SEO plugin) and training. Team Yoast currently consists of more than 100 people. Yoast SEO is currently available for four open source platforms and active on more than 9 million websites.

Besides Yoast, Joost & Marieke have invested in several companies. As a result, Joost also has several advisory roles for companies they have invested in. More about their investments can be found on the website of their investment vehicle Altha.

Private life

Joost (37) and his wife Marieke live in Wijchen, near Nijmegen, where Yoast also has its main offices. Joost and Marieke have four kids: Tycho, Wende, Ravi & Borre, who are between 4 and 12 years old.

Outside of work Joost enjoys reading, photography and playing board games with his kids.

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Schema.org is hard; we’re making it easy

16 April 2019 | 58 Comments | Joost de Valk

Getting a Schema.org implementation right on a website was – until today – enormously painful. There was not enough documentation and no good tools to help you to make it truly simple. The best implementations so far really are, sadly, still just a fragmented mess. Today, we’ve fixed that. The best Schema.org implementations we see […]

Read: "Schema.org is hard; we’re making it easy"
what is structured data and schema.org





Redirecting your site to non-www and HTTPS

22 February 2019 | Joost de Valk

Let’s say you own the website http://www.some-example.com. After a while, you decide you don’t want to keep the www. You want your visitors to go to the non-www version of your domain instead. What’s more, you’ve also decided to switch from HTTP to HTTPS, to follow security best practices. These two things combined make for quite a move, […]

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How to get sitelinks

15 February 2019 | Joost de Valk

As a site owner, you want to come across as an authoritative result, as well as stand out in the search results. Even if you’re already ranking #1. Sitelinks can help you with that. What are sitelinks, you ask? Sitelinks appear under the main search result, highlighting subpages of a website in a menu-like structure. […]

Read: "How to get sitelinks"