Tom Ottjes

I am a UX Designer at Yoast, where I design product experiences. My recent work includes AI Generate for Yoast SEO Premium, support for the emerging llms.txt standard that helps site owners manage how their content is used by large language models, and a redesigned onboarding flow for Shopify merchants.

With a background in digital marketing, I integrate customer journey management and service design into my work to make the experience effective for users and sustainable for the business.