Since 1995, I’ve been navigating the intricate pathways of the digital world, and SEO has long been my compass. I believe that an effective SEO strategy is the cornerstone of online success. It’s not just about getting higher rankings on search engines – it’s about crafting an online experience that resonates with users, guides them to your doorstep, and ultimately turns them into loyal customers.
I’ve led SEO strategies for some of the biggest names in media and enterprise, including the LA Times, Chicago Tribune, ESPN, and Disney. That experience has shaped my approach to balancing technical SEO, content strategy, and business objectives at scale. For nearly two decades, I’ve also been sharing insights on SEO, digital strategy, and (now) AI as a speaker at conferences worldwide.
Beyond my work at Yoast, I also explore the intersection of SEO, AI, and digital strategy through CSHEL, where I share research, industry insights, and resources to help businesses and individuals adapt to the ever-evolving search landscape. My focus is always on making SEO more accessible and actionable for everyone.