Holistic SEO

If you want to make your site rank in the long run you have to create an awesome website. Your site’s ranking should not depend on ‘tricks’. That’s what we believe, and what we call holistic SEO. We regularly write about how to optimize your site according to this principle.

A successful link building strategy in 6 easy steps

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO …

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Link building is part of your growth strategy

When Google changes up: Should I abide every decision they make?

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …

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The dude abides



What is off-page SEO?

25 January 2018 by Edwin Toonen - 29 Comments

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off page SEO?



How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans - 12 Comments

This is the third and final part in our series on how to do an SEO audit on your website. Regularly auditing your site – or your clients’ sites – is a great way to get a feel for what you can do to improve its SEO. In part 1, I talked about user experience and …

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Website SEO audit

How to perform an SEO audit. Part 2: General SEO

6 December 2017 by Michiel Heijmans - 16 Comments

In this second part of our three-part series on how to do an SEO audit on your website – or someone else’s – we’re looking at general SEO issues. The previous article, part 1 of the How to perform an SEO audit series, covered the first steps, looking at content SEO and user experience. This post …

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Category: Technical SEO
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Website SEO audit

How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans - 16 Comments

SEO audits used to be a big part of our business and a couple of years ago, we were doing up to 60 of them every month. Although we stopped doing consultancy like this some time ago, we still do the occasional audit, for example when a friend asks us to have a quick check …

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Website SEO audit


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