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Must read articles about Holistic SEO


Recent Holistic SEO articles

Everyday website optimization: 6 tasks for your daily SEO routine

28 October 2019 | 4 Comments | Michiel Heijmans

Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try …

Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
Sustainable SEO


How to use WordPress: Answering 12 common WordPress questions

26 September 2019 | 2 Comments | Remkus de Vries

WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and growing quickly. With so many sites using the CMS and so many new sites bursting onto the scene, there’re a lot of new users taking their first steps in the wonderful world of WordPress. People from all walks …

Read: "How to use WordPress: Answering 12 common WordPress questions"
WordPress SEO: The definitive guide

Holistic SEO: Improve every aspect of your website

11 September 2019 | 4 Comments | Willemien Hallebeek

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the …

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holistic seo

15 questions about ranking factors – Yoast webinar recap

5 July 2019 | 9 Comments | Edwin Toonen

People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors …

Read: "15 questions about ranking factors – Yoast webinar recap"
What are ranking signals?


Link building from a holistic SEO perspective

Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …

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proper link building

The 6 most common SEO mistakes and how to avoid them

24 November 2018 | 6 Comments | Michelle Foolen

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …

Read: "The 6 most common SEO mistakes and how to avoid them"
SEO basics: SEO mistakes

A successful link building strategy in 6 easy steps

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe six important steps for a successful link building strategy, the holistic SEO …

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Link building is part of your growth strategy

When Google changes up: Should I abide every decision they make?

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …

Read: "When Google changes up: Should I abide every decision they make?"
The dude abides