At Yoast we pride ourselves in taking a holistic view on SEO, taking into account all the aspects a site needs to rank well. Read about it!
Link building done the wrong way can easily backfire. Learn how to get more backlinks the right way!
A successful link building strategy is a vital part of your site's SEO. Read this post to get an idea of how to create a link building strategy that works!
What is SEO? SEO is the acronym for Search Engine Optimization. It's the practice of optimizing your web pages to make them reach a high position in Google.
August 1 is World Wide Web Day. On this date, back in 1989, the world wide web was born at the CERN lab in Switzerland. Something that started as a way to share knowledge between scientists, has grown out to something none of us can imagine life without. And because the web is such an …
Read: "Making the web better: an interview with Joost & Omar"
A couple of weeks ago, Google announced Web Vitals — a new set of metrics to measure the speed and user experience of websites. Last week, Google announced that these metrics will make its way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. …
Read: "Page experience: a new Google ranking factor"
The first step in every content SEO strategy should be executing keyword research. In this ultimate guide we'll teach you how to do that.
Read: "Complete beginner’s guide to SEO"
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might not be prepared. So if you’re not sure what to do, wouldn’t it be nice …
Read: "Timeless SEO tips: 6 universal SEO tactics that never go out of fashion"
You’ll probably have heard the term user journey a lot, but what is it exactly? And what does it have to do with SEO? The user journey consists of all the steps a user takes to reach their goal. In buying something, the user journey includes steps like reading reviews, checking prices, comparing shops etc. …
Read: "What is the user journey in SEO?"
On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to battle the increase of so-called zero-click searches. Find out all about on-SERP SEO in this article. Rise of the zero-click search Rand Fishkin of …
Read: "On-SERP SEO can help you battle zero-click results"
Many of you log into your site every day, or, at the very least, once a week. But, if you’re managing a small business or one-man blog, you can’t (always) spend a lot of time on your SEO, you have other things to do! Here, we discuss several small yet impactful things you should try …
Read: "Everyday website optimization: 6 tasks for your daily SEO routine"
People often ask us to explain what makes a good website? If we have a list of elements that a great site should have? There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be: it depends. What kind of site do you have, who do you target? What …
Read: "What makes a good website?"
WordPress is huge. According to the latest stats, WordPress powers almost 35% of the web — and keeps on growing. With many sites staying true to the CMS and many new sites bursting onto the scene, there are a lot of new users taking their first steps into the wonderful world of WordPress. People from …
Read: "How to use WordPress? The 12 most common questions"
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the …
Read: "Holistic SEO: Improve every aspect of your website"