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Must read articles about Holistic SEO


Recent Holistic SEO articles

Holistic SEO: Improve every aspect of your website

11 September 2019 | 1 Comment | Willemien Hallebeek

At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the …

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holistic seo

15 questions about ranking factors – Yoast webinar recap

5 July 2019 | 9 Comments | Edwin Toonen

People are always talking about ranking factors. You know, the secret ingredients to Google’s magic algorithmic formula. If you know them and find a way to please these factors, you’re well on your way to that coveted number one spot — or so people seem to think. In general, chasing all these individual ranking factors …

Read: "15 questions about ranking factors – Yoast webinar recap"
What are ranking signals?


Link building from a holistic SEO perspective

Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …

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proper link building

The 6 most common SEO mistakes and how to avoid them

24 November 2018 | 6 Comments | Michelle Foolen

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …

Read: "The 6 most common SEO mistakes and how to avoid them"
SEO basics: SEO mistakes

A successful link building strategy in 6 easy steps

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe six important steps for a successful link building strategy, the holistic SEO …

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Link building is part of your growth strategy

When Google changes up: Should I abide every decision they make?

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …

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The dude abides


What is off-page SEO?

25 January 2018 | 29 Comments | Edwin Toonen

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off page SEO?