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Recent Holistic SEO articles

The 6 most common SEO mistakes and how to avoid them

1 October 2018 by - 33 Comments

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …

Read: "The 6 most common SEO mistakes and how to avoid them"
SEO basics: SEO mistakes

A successful link building strategy in 6 easy steps

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO …

Read: "A successful link building strategy in 6 easy steps"
Link building is part of your growth strategy

When Google changes up: Should I abide every decision they make?

Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is …

Read: "When Google changes up: Should I abide every decision they make?"
The dude abides



What is off-page SEO?

25 January 2018 by - 29 Comments

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off page SEO?



How to perform an SEO audit. Part 2: General SEO

6 December 2017 by - 16 Comments

In this second part of our three-part series on how to do an SEO audit on your website – or someone else’s – we’re looking at general SEO issues. The previous article, part 1 of the How to perform an SEO audit series, covered the first steps, looking at content SEO and user experience. This post …

Read: "How to perform an SEO audit. Part 2: General SEO"
Website SEO audit