Holistic SEO

If you want to make your site rank in the long run you have to create an awesome website. Your site’s ranking should not depend on ‘tricks’. That’s what we believe, and what we call holistic SEO. We regularly write about how to optimize your site according to this principle.


Beginners level

What makes a good website? »

Do you know the secret to good websites? No? In this post, you'll find a list of 7 elements that almost every website should have.

Expert level

Holistic SEO: Improve every aspect of your website »

At Yoast we pride ourselves in taking a holistic view on SEO, taking into account all the aspects a site needs to rank well. Read about it!


Must read articles about Holistic SEO


Recent Holistic SEO articles

SEO vs Pay Per Click advertising: Which one to choose? »

If you want to attract traffic, you need to show up in the search results. But when it comes to SEO vs PPC advertising, which should you choose?

Page experience: a new Google ranking factor »

In May, Google launched new metrics called Web Vitals. Combining existing experience factors, these will inform the page experience update.

What is UX?

The 6 most common SEO mistakes and how to avoid them »

Want your site to rank higher? Check if you're not making one of these common SEO mistakes. In this post, you'll find out how to avoid them!

Browse through our Holistic SEO content posts. »