Holistic SEO

If you want to make your site rank in the long run you have to create an awesome website. Your site’s ranking should not depend on ‘tricks’. That’s what we believe, and what we call holistic SEO. We regularly write about how to optimize your site according to this principle.


How to perform an SEO audit. Part 3: Site speed & Engagement

7 December 2017 by Michiel Heijmans » - 11 Comments

This week, we’ve been showing you how to perform an SEO audit on your website. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. In part 1, I talked about user experience and content SEO and in part »

Categories: Social Media, Technical SEO
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How to perform an SEO audit. Part 2: General SEO

6 December 2017 by Michiel Heijmans » - 16 Comments

website seo audit

In my previous article, part 1 of the How to perform an SEO audit series, I showed you the steps you could take to evaluate the SEO of your own – or someone else’s – site. The first steps were all about content SEO and user experience. In part 2, I’ll dive deeper into the »

Category: Technical SEO
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How to perform an SEO audit. Part 1: Content SEO & UX

5 December 2017 by Michiel Heijmans » - 16 Comments

website seo audit

A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate »

Categories: Content SEO, User eXperience (UX)
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Stop pleasing Google!

24 November 2017 by Michiel Heijmans » - 23 Comments

Stop pleasing Google

Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should »

Category: Content SEO
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5 SEO questions you were afraid to ask

23 November 2017 by Michiel Heijmans » - 13 Comments

SEO facts and fiction

Some SEO questions are awkward. You want to know the answer to them, but you feel pretty stupid for just having the thought about it in your mind. If you ask your next door SEO neighbor, you’re afraid he or she will laugh. You’re embarrassed. You’re afraid to ask that specific question. But still, there »

Category: SEO basics
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YoastCon 2017: 10 takeaways to improve your SEO

9 November 2017 by Edwin Toonen » - 10 Comments

It’s been a week since the SEO conference YoastCon and we’re still processing all the cool stuff we’ve heard and seen. In a few days, you’ll be able to watch the talks on video and make your own to-do list to make your rankings skyrocket. To give you an idea of the story arc of »

Category: Content SEO
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How to avoid common SEO mistakes

3 October 2017 by Michelle Foolen » - 26 Comments

avoid these common SEO mistakes

A few weeks ago, I gave a lightning talk at WordCamp Nijmegen (my hometown in the Netherlands) on how to avoid common SEO mistakes. And this seemed a great topic to write a post about as well, so here it is! I’ll describe the most pressing SEO problems I find on sites I work on »

Category: SEO basics
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SEO basics: What is SEO?

23 November 2016 by Marieke van de Rakt » - 8 Comments

what is seo

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how »

Category: SEO basics
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6 steps to a successful link building strategy

24 November 2015 by Marieke van de Rakt »

Link building is part of your growth strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO »

Category: Technical SEO
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Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt » - 16 Comments

illustration of link building as part of holistic seo

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That »

Category: Technical SEO
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