Holistic SEO archives - Page 2 of 2

Recent Holistic SEO articles




Link building from a holistic SEO perspective

19 October 2015 by Marieke van de Rakt - 16 Comments

At Yoast, we hardly write about link building. Of course, links from other sites are a really important ranking factor. We do know that ;-)! Link building done the wrong way can easily backfire though (see Joost’s recent post about Google Penguin), resulting in a ban from Google all together. Link building just isn’t easy. That …

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illustration of link building as part of holistic seo

Holistic SEO

22 April 2015 by Joost de Valk - 9 Comments

Here at Yoast, we try to combat the notion that SEO is just a trick. SEO is so much more. Over the years, social media has become more important as a method for discovering new content and products. Google changes its algorithm literally hundreds of times a year. It adapts to the changing influence of …

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Holistic SEO