Holistic SEO archives - Page 2 of 3

Recent Holistic SEO articles

What is search engine optimization (SEO)?

At the moment, everything happens online. So, perhaps, you’ve decided to quickly set up a website for your business or organization. Or, you’ve decided to revive your existing website. When looking for tips you keep encountering this term “SEO”. What does it stand for? Here, we’ll explain what it means and how to approach it …

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what is seo

Link building from a holistic SEO perspective

Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …

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proper link building

The 6 most common SEO mistakes and how to avoid them

24 November 2018 | 6 Comments | Michelle Foolen

Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Here at Yoast we’ve seen and reviewed a great deal of websites. Many sites, from the small local businesses to the big corporate ones, are making similar …

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SEO basics: SEO mistakes

A successful link building strategy in 6 easy steps

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe six important steps for a successful link building strategy, the holistic SEO …

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Link building is part of your growth strategy



What is off-page SEO?

25 January 2018 | 29 Comments | Edwin Toonen

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off page SEO?