We’ve said this time and time again: a fast website is necessary for SEO. In a sea of similarly good (or not-so-good) results, Google will favor fast pages that can deliver a good user experience to searchers. If your goal is to attain higher rankings and drive organic traffic from Google, you need to speed …Read: "How to speed up your WordPress website: 12 tips to start optimizing website for speed"
Holistic SEO archives
Recent Holistic SEO articles
For most sites, SEO in 2023 will probably be similar to the past couple of years: you still need to improve your work but set the bar higher and higher. Competition is getting fiercer, and Google — and your potential customers — are getting better at recognizing true quality. Also, you should keep an eye …Read: "SEO in 2023: Your chance to shine!"
Content freshness is a ranking factor in Google’s algorithm and has been that way for years. Google tends to favor unique, recent, and timely content on the search results page. However, there’s a repercussion stemming from this – many websites would relabel their old content as new to try to game the algorithm. This is …Read: "Don’t relabel your old content as new; it’s a lousy SEO tactic"
Web sustainability is a huge topic and covers a lot of aspects, from technical details to design and the way you organize your content. Why is it such an important topic? Because climate change is a serious threat and can no longer be ignored. All of us need to work together to do everything we …Read: "The carbon footprint of your website and how to reduce it"
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitors in the search engines! But how do you keep doing SEO in an efficient and successful way? How do you keep ranking in the long run? If you’re …Read: "Sustainable SEO: How to focus on a lasting SEO strategy"
At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands an extensive SEO strategy focused on every aspect of your website; the technical stuff, the …Read: "Holistic SEO: Improve every aspect of your website"
Do you have a website? And do you want more traffic? If yes, then there’s no doubt about it: SEO should be part of your marketing efforts. It’s a great way to get and keep people on your website. But what does it actually entail? In this post, we’ll explain what SEO is and how …Read: "What is SEO? An explanation for beginners"
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t overlook it if you want to rank high in Google. On top of that, we’ll …Read: "What is UX (and why bother)?"
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your …Read: "10 tips to improve the quality of your page"
In May 2020, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Sometime later, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update was gradually …Read: "Page experience: a Google ranking factor"