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What is link building? »

Link building is a key aspect of SEO. But not just any link will do! Read all about the basics of links, linkbuilding and how to get started!


Must read articles about Link building


Recent Link building articles


5 reasons your content won’t rank – even though it’s optimized

12 November 2019 | 21 Comments | Marieke van de Rakt

The Yoast SEO plugin helps you to easily optimize the text of your posts and pages. People use it to try and get higher rankings. But unfortunately, perfectly optimizing your post does not magically put it at the top of the search results. So, if your perfectly optimized post isn’t ranking, what could be the …

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5 reasons your optimized content won't rank


15 advanced link building tactics & tips to boost your SEO

25 April 2019 | 19 Comments | Kristopher Jones

Link building remains the SEO industry’s white elephant. Many proclaim that link building is spammy, dead, and even harmful to your SEO. But link building remains a primary part of an effective performance-based SEO strategy. And when executed properly contributes to higher organic search rankings. I recently gave a presentation at YoastCon 2019 outlining my …

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5 link building DON’Ts you didn’t know about

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …

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link building don'ts

Link building from a holistic SEO perspective

Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …

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proper link building

Link building for bloggers

27 February 2019 | 28 Comments | Caroline Geven

As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for search engines, the ever-changing algorithms of Facebook and Instagram, the best practices of Pinterest or the ever dreaded link building. What is link building? Link building means, in short, …

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Caroline's Corner


A successful link building strategy in 6 easy steps

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe six important steps for a successful link building strategy, the holistic SEO …

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Link building is part of your growth strategy