Link building

Links to your website are an essential part of SEO. Having lots of backlinks to your site is a signal to Google that your posts or pages must be important for a certain topic. Therefore, when people search for this topic, your post or page tends to end up higher in the search results.

So how do you get lots of links to your site? Read these posts to learn about link building, the right way!

Must read articles about Link building

My bullets are green, but my post doesn’t rank?!

25 January 2017 by Marieke van de Rakt » - 11 Comments

green bullet no ranking

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has »

Category: Content SEO
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SEO fact or fiction?

18 January 2017 by Marieke van de Rakt » - 7 Comments

SEO fact or fiction

SEO has a somewhat questionable reputation. Why is that? At Yoast, we advise you to make an awesome website. Our SEO advice always comes down to: make sure to outrank the competition by being the best result. We actually collaborate with Google in the development of our plugin. So, why does SEO have a questionable reputation? »

Category: Content SEO
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Ask Yoast: how to rank globally

6 December 2016 by Joost de Valk » - 3 Comments

Ask Yoast stopwords in focus keywords

Ranking in your own country is one thing, ranking around the globe is quite another thing though. It poses other challenges. Let’s say you’re organizing trips for tourists who visit your country, how to reach those tourists? In this Ask Yoast, I’ll explain what’s essential for your global SEO strategy. We received the following question from »

Category: Content SEO
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SEO basics: What does Google do?

15 November 2016 by Marieke van de Rakt » - 17 Comments

what does google do

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines »

Category: SEO basics
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Ask Yoast: SEO tactics for link building

11 November 2016 by Joost de Valk » - 6 Comments

Ask Yoast AMP for small business owners

As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you »

Category: Content SEO
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Ask Yoast: Links to PDF files

23 September 2016 by Joost de Valk »

Ask Yoast AMP for small business owners

If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some of »

Categories: Content SEO, User eXperience (UX)
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Ask Yoast: can backlinks from one site hurt my rankings?

27 May 2016 by Joost de Valk » - 1 Comment

Ask Yoast AMP for small business owners

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots of links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta »

Category: Social Media
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Ask Yoast: should I never buy links?

13 May 2016 by Joost de Valk » - 5 Comments

Ask Yoast AMP for small business owners

We understand that, at times, you might be tempted to buy links. Who doesn’t want to start ranking quickly? And, would it really harm your site, even if it’s from a “trustworthy” link selling site? Watch this video and know why you should never buy links! Why you should never buy links Can’t watch the »

Category: Technical SEO
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6 steps to a successful link building strategy

24 November 2015 by Marieke van de Rakt »

Link building is part of your growth strategy

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO »

Category: Technical SEO
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Link building: what not to do?

2 November 2015 by Marieke van de Rakt » - 18 Comments

link building don'ts

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT »

Category: Content SEO
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