Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a …Read: "What are sponsored, nofollow and ugc links, and why use them?"
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Or just read some posts about Link building
Link building is a key aspect of SEO. But not just any link will do! Read all about the basics of links, linkbuilding and how to get started!
Must read articles about Link building
Most people know not to buy links, but did you know you shouldn't have links only to the homepage? Here's 5 lesser-known link building DON'Ts!
A successful link building strategy is a vital part of your site's SEO. Read this post to get an idea of how to create a link building strategy that works!
Link building for bloggers can be hard. Caroline shares some tips to kickstart your link building strategy, and discusses her own experiences.
Link building remains the SEO industry’s white elephant and when it's executed properly contributes to higher organic search rankings.
Recent Link building articles
Now is the time to start with SEO. If you want your customers to find online too, you need to rank high. What to do? How do you get started with SEO? Or, how do you start with SEO on a brand new site? In this blog post, I’ll talk you through the 7 steps …Read: "SEO tutorial for beginners: How to start with SEO?"
The clickable text of a link is called the link text (also called: anchor text). It’s important to create good link texts, as they tell the reader what to expect if they click a link and they give search engines context. In this post, we’ll explain in more detail why it is important to optimize …Read: "How to improve your link text: 4 practical tips"
The Yoast SEO plugin helps you to easily optimize the text of your posts and pages. People use it to try and get higher rankings. But unfortunately, perfectly optimizing your post does not magically put it at the top of the search results. So, if your perfectly optimized post isn’t ranking, what could be the …Read: "5 reasons your content won’t rank – even though it’s optimized"
Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely spend its days forever waiting in vain for visitors to admire its outstanding content. For Google to find your post, it needs links from other …Read: "What is link building?"
Link building remains the SEO industry’s white elephant. Many proclaim that link building is spammy, dead, and even harmful to your SEO. But link building remains a primary part of an effective performance-based SEO strategy. And when executed properly contributes to higher organic search rankings. I recently gave a presentation at YoastCon 2019 outlining my …Read: "15 advanced link building tactics & tips to boost your SEO"
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …Read: "5 link building DON’Ts you didn’t know about"
Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …Read: "Link building from a holistic SEO perspective"
As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for search engines, the ever-changing algorithms of Facebook and Instagram, the best practices of Pinterest or the ever dreaded link building. What is link building? Link building means, in short, …Read: "Link building for bloggers"
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …Read: "Dealing with (bad) backlinks"