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What is link building? »

Link building is a key aspect of SEO. But not just any link will do! Read all about the basics of links, linkbuilding and how to get started!


Must read articles about Link building


Recent Link building articles




10 tips to improve the quality of your page

Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your …

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featured image low quality page

What is anchor text and how to improve your link text?

6 January 2021 | 7 Comments | Edwin Toonen

Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone …

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SEO basics: Anchor text

Clean up your site structure: how to reorganize your website

4 January 2021 | Willemien Hallebeek

At a certain point, your website can grow to a monstrous collection of pages. You may realize that you have too many items in your menu and that the coherence of your website is nowhere to be found. Time to clean this mess up! But where to start? It’s a tough job, and sometimes it …

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website maintainan

What are sponsored, nofollow and ugc links, and why use them?

Links are an important part of SEO. Without links, Google (or other search engines) may not discover your pages, or might not think that they’re important. Sometimes, though, you might want Google not to follow a link. Or you might want to tell them a particular is sponsored, or added to your page by a …

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outbound links sponsored nofollow and UGC

5 reasons your content won’t rank – even though it’s optimized

12 November 2019 | 21 Comments | Marieke van de Rakt

The Yoast SEO plugin helps you to easily optimize the text of your posts and pages. People use it to try and get higher rankings. But unfortunately, perfectly optimizing your post does not magically put it at the top of the search results. So, if your perfectly optimized post isn’t ranking, what could be the …

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5 reasons your optimized content won't rank


15 advanced link building tactics & tips to boost your SEO

25 April 2019 | 19 Comments | Kristopher Jones

Link building remains the SEO industry’s white elephant. Many proclaim that link building is spammy, dead, and even harmful to your SEO. But link building remains a primary part of an effective performance-based SEO strategy. And when executed properly contributes to higher organic search rankings. I recently gave a presentation at YoastCon 2019 outlining my …

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