Link building is an essential aspect of SEO. You can write the perfect post, but if search engines can’t follow at least one link to it, it will most likely spend its days forever waiting in vain for visitors to admire its outstanding content. For Google to find your post, it needs links from other …Read: "What is link building?"
Want to learn about Link building?
Take our Yoast training subscription!
- Get all 9 SEO courses to fully optimize your website & content
- Get new courses for free!
- Get access to exclusive Premium content
- Save 60% with this training bundle!
Must read articles about Link building
If you want to clean up your bad backlinks, avoid or recover from a Penguin penalty, you should check this offer from LinkResearchTools now.
Link building done the wrong way can easily backfire. Learn how to get more backlinks the right way!
Most people know not to buy links, but did you know you shouldn't have links only to the homepage? Here's 5 lesser-known link building DON'Ts!
A successful link building strategy is a vital part of your site's SEO. Read this post to get an idea of how to create a link building strategy that works!
Recent Link building articles
Link building remains the SEO industry’s white elephant. Many proclaim that link building is spammy, dead, and even harmful to your SEO. But link building remains a primary part of an effective performance-based SEO strategy. And when executed properly contributes to higher organic search rankings. I recently gave a presentation at YoastCon 2019 outlining my …Read: "15 advanced link building tactics & tips to boost your SEO"
A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, use a holistic SEO strategy, and avoid certain link building tactics. In this post, I’ll discuss some link building DON’Ts: tactics you should most definitely NOT use. Some of these, …Read: "5 link building DON’Ts you didn’t know about"
Link building isn’t easy. That doesn’t mean it’s rocket science, it means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this post, I’ll discuss our ideas about getting more backlinks: link building from a holistic SEO …Read: "Link building from a holistic SEO perspective"
As your blog grows, the situations you’re dealing with seem to become harder. Whoever says blogging is for the lazy, has not dealt with optimization for search engines, the ever-changing algorithms of Facebook and Instagram, the best practices of Pinterest or the ever dreaded link building. What is link building? Link building means, in short, …Read: "Link building for bloggers"
As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …Read: "Dealing with (bad) backlinks"
Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe six important steps for a successful link building strategy, the holistic SEO …Read: "A successful link building strategy in 6 easy steps"
Anchor text is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good anchor text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and …Read: "What is anchor text?"
In our plugin, we have a check for outbound links. Is there an outbound link on your post or page? And in case there isn’t one, please add an outbound link to your content! Why do we insist on adding a link like that? Isn’t it true that you should get links to your website, and …Read: "Do outbound links matter for SEO?"
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …Read: "What is off-page SEO?"