Link Building


Clean up your bad backlinks

With the new year just around the corner, Yoast has decided to provide you with a head start for your website. The general idea: clean up your entire site for 2015. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website. Bad backlinks, or low quality…

How to clean up your site structure

We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages in your menu and the coherence of your website is nowhere to be found. And we also know what a struggle it is to clean this mess up.…

GoDaddy’s spammy link building techniques

Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, but then I noticed they ranked for terms I know you can’t rank for without a lot of external links, no…

Using Cornerstone Content to make your Site Rank

The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is…

Link Building Tips that Work

You might recall that I’ve written a Link Building 101 article not so long ago. Since then, I’ve had quite a few people asking me for link building tips, advice, tricks, etc. I’ll tell you now: I’m not the one to ask. I have ideas about it, of course, but my methods don’t work for…

Link Building 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of…

“Design by” footer links…

When you’ve had someone build a website for you, it turns out to be common practice for that “someone”, usually a web developer or a web designer, to add a “design by” or “website developed by” footer link to your site. Let me make my point clearly: if they haven’t given you a discount to…

SEO Link Analysis 1.0.4

Yahoo released the new SiteExplorer, which forced me to fix the SEO Link Analysis extension, which now works again with Yahoo’s new interface (it won’t work on the old one anymore). Microsoft has also updated their webmaster portal, I’m currently figuring out how to include that again, but have for now disabled it. So go…

B2B SEO: Link Building

To get you through the weekend with a healthy dose of B2B SEO, here’s another guest post by my colleague Erik-Jan Bulthuis, the third in this series, after B2B SEO: Marketing strategy for specific niches and B2B Content SEO. In this third article of the series about B2B SEO we’ll be talking about link building.…

PageRank sculpting: my view

Dave did a good post about nofollow sculpting, and he got a very good quote from Matt Cutts: Nofollowing your internals can affect your ranking in Google, but it’s a 2nd order effect. My analogy is: suppose you’ve got $100. Would you rather work on getting $300, or would you spend your time planning how…