Link Building

How to clean up your site structure

3 August 2015 by Michiel Heijmans » - 33 Comments

How to clean up your site structure

This is a republish: we’ve made some minor changes to it. We decided to republish it, because this post and its content are still applicable and important now. We all know that moment where your website has grown to this monstrous collection of pages. That moment when you realize that you have too many pages »

Category: Content SEO

Smart Alternatives to Dangerous Link Building Strategies

Last December, we wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information in there to make sure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on »

Category: General SEO

Clean up your bad backlinks

16 December 2014 by Michiel Heijmans » - 28 Comments

With the new year just around the corner, Yoast has decided to provide you with a head start for your website. The general idea: clean up your entire site for 2015. In this post, we will go beyond on-site optimization and explain a bit more about bad backlinks for your website. Bad backlinks, or low quality »

Category: General SEO

GoDaddy’s spammy link building techniques

15 December 2011 by Joost de Valk » - 184 Comments

Search Engine Spam

Over the last few months, I’ve seen GoDaddy rise up in the rankings for a lot of hosting related terms. At first I suspected they were finally using their very strong domain in a smart way, but then I noticed they ranked for terms I know you can’t rank for without a lot of external links, no »

Category: General SEO

Using Cornerstone Content to make your Site Rank

8 December 2011 by Joost de Valk » - 56 Comments


The most common question we answer in our website reviews is “how do I make my site rank for keyword X?”. What most people don’t realize is that they’re asking the wrong question. You see, sites don’t rank: pages rank. If you want to rank for a keyword, you’ll need to determine which page is »

Category: Content SEO

Link Building Tips that Work

22 August 2011 by Joost de Valk » - 39 Comments

LinkMoses Private - Link Building Tips that Work

You might recall that I’ve written a Link Building 101 article not so long ago. Since then, I’ve had quite a few people asking me for link building tips, advice, tricks, etc. I’ll tell you now: I’m not the one to ask. I have ideas about it, of course, but my methods don’t work for »

Category: General SEO

Link Building 101

2 March 2011 by Joost de Valk » - 82 Comments

Link Building 101

Most people understand by now that links have a very real influence on rankings in search engines. How it works and in which ways a link can influence your ranking is often unclear though, resulting in many myths. This link building 101 tries to explain the basics of link building and to refute some of »

Category: General SEO

“Design by” footer links…

14 September 2010 by Joost de Valk » - 182 Comments

When you’ve had someone build a website for you, it turns out to be common practice for that “someone”, usually a web developer or a web designer, to add a “design by” or “website developed by” footer link to your site. Let me make my point clearly: if they haven’t given you a discount to »

Category: Usability & Conversion

SEO Link Analysis 1.0.4

22 August 2008 by Joost de Valk » - 24 Comments

Yahoo released the new SiteExplorer, which forced me to fix the SEO Link Analysis extension, which now works again with Yahoo’s new interface (it won’t work on the old one anymore). Microsoft has also updated their webmaster portal, I’m currently figuring out how to include that again, but have for now disabled it. So go »

Category: General SEO

B2B SEO: Link Building

15 August 2008 by Erik-Jan Bulthuis » - 47 Comments

To get you through the weekend with a healthy dose of B2B SEO, here’s another guest post by my colleague Erik-Jan Bulthuis, the third in this series, after B2B SEO: Marketing strategy for specific niches and B2B Content SEO. In this third article of the series about B2B SEO we’ll be talking about link building. »

Category: General SEO