Link building

Links to your website are an essential part of SEO. Having lots of backlinks to your site is a signal to Google that your posts or pages must be important for a certain topic. Therefore, when people search for this topic, your post or page tends to end up higher in the search results.

So how do you get lots of links to your site? Read these posts to learn about link building, the right way!

Link building

Must read articles about Link building


Ask Yoast: Disavow backlinks from shady sites?

21 September 2018 by Joost de Valk

As much as we advocate holistic SEO here at Yoast, there will always be people turning to the dark side, employing less than savory techniques for their own gain. When someone targets a website with actions intended to lower its ranking in the SERPs, it’s called ‘negative SEO’. One way people can try to damage …

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A successful link building strategy in 6 easy steps

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO …

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Link building is part of your growth strategy



What is off-page SEO?

25 January 2018 by Edwin Toonen - 29 Comments

Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your …

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What is off page SEO?


What are ranking signals?

4 September 2017 by Marieke van de Rakt - 5 Comments

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The …

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SEO basics: what are ranking signals?

Ranking your local business part 4: Inbound links

17 August 2017 by David Mihm - 11 Comments

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another …

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Local SEO inbound link building

Link building with Dixon Jones (Majestic)

“If nobody writes about it, then the content is a tree falling in the forest without anyone there to listen.” That’s how Dixon Jones, Marketing Director of Majestic, illustrates the importance of getting the right links to your content. We proudly announce that Dixon will be speaking at YoastCon 2017 on November 2! Learn link building …

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yoastcon dixon jones link building

SEO for a new website: the very first things to do

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Here, I explain the first steps you’ll need to take right after the launch of your new website. …

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seo for a new website - first things to do


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