Link building archives - Page 2 of 3


Ask Yoast: Is it worth my time creating profiles on online directories?

8 May 2017 by Joost de Valk - 3 Comments

These days there are a lot of online directories and other platforms where you can create a business profile. The idea is that backlinks to your site from your directory profiles will benefit your SEO. But is it really worth investing your time and money in online directories? Find out in this edition of Ask …

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My bullets are green, but my post doesn’t rank?!

25 January 2017 by Marieke van de Rakt - 11 Comments

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has …

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green bullet no ranking



Ask Yoast: SEO tactics for link building

11 November 2016 by Joost de Valk - 6 Comments

As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you …

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Ask Yoast: Links to PDF files

23 September 2016 by Joost de Valk

If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, data sheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some …

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Ask Yoast: Can backlinks from one site hurt my rankings?

27 May 2016 by Joost de Valk - 1 Comment

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots of links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you, therefore, be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta …

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Link building: what not to do?

2 November 2015 by Marieke van de Rakt - 18 Comments

A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT …

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