Link building archives

SEO basics: What is on-page SEO?

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of …

Read: "SEO basics: What is on-page SEO?"
on-page SEO

My bullets are green, but my post doesn’t rank?!

25 January 2017 by Marieke van de Rakt - 11 Comments

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green bullets do not magically put you on top of the search results. In this post, I’ll discuss a number of possible reasons why a post doesn’t rank, even though the text has …

Read: "My bullets are green, but my post doesn’t rank?!"
green bullet no ranking

Ask Yoast: How to rank globally

6 December 2016 by Joost de Valk - 3 Comments

Ranking in your own country is one thing, ranking around the globe is quite another thing though. It poses other challenges. Let’s say you’re organizing trips for tourists who visit your country, how to reach those tourists? In this Ask Yoast, I’ll explain what’s essential for your global SEO strategy. We received the following question from …

Read: "Ask Yoast: How to rank globally"
Ask Yoast stopwords in focus keywords

SEO basics: What does Google do?

15 November 2016 by Marieke van de Rakt - 17 Comments

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines …

Read: "SEO basics: What does Google do?"
what does google do

Ask Yoast: SEO tactics for link building

11 November 2016 by Joost de Valk - 6 Comments

As you might know, links from other websites are an important ranking factor. But you might wonder how to get those quality links. What SEO tactics should you use? First, let us tell you one thing about the SEO value of links: quality often beats quantity. One link from a high ranking site can do more for you …

Read: "Ask Yoast: SEO tactics for link building"
Ask Yoast AMP for small business owners

Ask Yoast: Links to PDF files

23 September 2016 by Joost de Valk

If you’re starting with an (eCommerce) site you might have a lot of content that’s already available in PDF files: product brochures, datasheets, pricing information and so on. So some people might think: why not upload these PDF files and link to them? There are some disadvantages to showing PDF files on your site though. We’ll discuss some of …

Read: "Ask Yoast: Links to PDF files"
Ask Yoast AMP for small business owners

Ask Yoast: Can backlinks from one site hurt my rankings?

27 May 2016 by Joost de Valk - 1 Comment

Backlinks to your website usually contribute to your rankings. So generally you’d be happy to get lots of links to your posts and pages. But what if you get lots of links from one site? Would Google consider that as suspicious, and could you therefore be penalized? In this Ask Yoast we’ll take a question from Gabriel Heffes of Alberta …

Read: "Ask Yoast: Can backlinks from one site hurt my rankings?"
Ask Yoast AMP for small business owners

A successful link building strategy in 6 easy steps

24 November 2015 by Marieke van de Rakt

Links are important for SEO. And link building should therefore definitely be part of your holistic SEO strategy. But more importantly, link building should be part of your growth strategy. Links should help generate traffic to your site directly. In this post, I’ll describe 6 important steps for a successful link building strategy, the holistic SEO …

Read: "A successful link building strategy in 6 easy steps"
Link building is part of your growth strategy

Browse other categories